Food and drink · County · Missouri
Pizza places in Howell County, MO
The pizza places in Howell County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #1,775 of 2,090 scored counties
#61 of 82 scored counties in Missouri
- Listings
- 25
- 21 chain locations (84%)
- Official establishments
- 26
- All limited-service restaurants · 0.0% since 2019
- Household spending a year
- $49.4M
- On food away from home · $3,094 a household
- Spending per listing
- $2M
- 61% below the U.S.
- Listings per 10k households
- 15.7
- 96% above the U.S.
- Population, 2025
- 40,798
- +2.5% since 2020
See the pizza places around any address in Howell County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Howell County scores 31 (lower middle) on the Groundwork market score for pizza places, ranking #1,775 of 2,090 scored counties and #61 of 82 scored counties in Missouri. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 25 pizza places in Howell County. Of those, 21 are chain locations, or 84%, against 58% across the U.S. Per 10,000 households, that is 15.7, 96% above the U.S. rate of 8.0.
Household spending on food away from home in Howell County comes to about $49.4M a year: $3,094 per household, 24% below the U.S. average. Spread across 25 pizza places, that is $2M per pizza place, 61% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
The official count of businesses with payroll classed as limited-service restaurants in Howell County was 26 in 2023, unchanged from 2019. That is one for every 614 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Between 2020 and 2025, the population of Howell County grew 2.5%, slower than the U.S. (+3.1%).
How Howell County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Howell County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.7 | 9.9 | 8.0 |
| Spending per listing | $2M | $3.8M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 614 | 521 | 478 |
| Official establishment growth, 2019–2023 | 0.0% | +8.4% | +6.1% |
| Population growth, 2020–2025 | +2.5% | +1.9% | +3.1% |
| Spending per household on food away from home | $3,094 | $3,799 | $4,070 |
| Median household income | $50,993 | $70,702 | $80,734 |
| Groundwork market score | 31 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 26 → 26All limited-service restaurants · 0.0% over the period
- Employees, 2023
- 831
- Annual payroll, 2023
- $15.2M
- One-person businesses, 2023
- 4All limited-service restaurants with no payroll
- Map listings, September 2026
- 2521 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Howell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Howell County
- Population, 2025 estimate
- 40,798+2.5% since 2020
- Households
- 15,965
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 927 sq. mi.
- People per square mile
- 44
- Median household income
- $50,993+32.9% vs. 2015–2019, before inflation
- Average household income
- $66,539
- Median home value
- $173,000
- Jobs located here
- 15,317
- Daytime population
- 40,659Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Howell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Howell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for pizza places, numbered among those based in Missouri, with Howell County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Platte County, MO | 77 | 33 | 7.5 | $6M | +6.7% | #143 of 2,090 |
| 2Warren County, MO | 73 | 13 | 9.4 | $4.3M | +9.2% | #234 of 2,090 |
| 3St. Charles County, MO | 71 | 123 | 7.6 | $6.1M | +4.9% | #273 of 2,090 |
| 4Cass County, MO | 71 | 37 | 8.6 | $4.9M | +7.1% | #290 of 2,090 |
| 5Lincoln County, MO | 71 | 25 | 11.0 | $3.7M | +11.4% | #294 of 2,090 |
| 6Ste. Genevieve County, MO | 69 | 5 | 7.0 | $5.3M | +1.1% | #350 of 2,090 |
| 7Ray County, MO | 66 | 7 | 7.7 | $4.9M | +1.1% | #457 of 2,090 |
| 8Jefferson County, MO | 65 | 74 | 8.4 | $4.8M | +2.7% | #484 of 2,090 |
| 9Christian County, MO | 65 | 35 | 10.0 | $4M | +8.3% | #493 of 2,090 |
| 10Clay County, MO | 63 | 81 | 7.9 | $5.3M | +4.3% | #551 of 2,090 |
| 61Howell County, MO | 31 | 25 | 15.7 | $2M | +2.5% | #1,775 of 2,090 |
Other business types in Howell County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Howell County, MO?
There are 25 pizza places on map listings in Howell County as of September 2026. 21 of them (84%) are chain locations. The listings count pizza restaurants. Official counts show 26 businesses with payroll classed as limited-service restaurants in 2023, unchanged from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 4 one-person businesses without payroll.
How much do households in Howell County, MO spend on food away from home?
About $49.4M a year, or $3,094 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 25 pizza places on map listings, it comes to $2M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 15,965 households in Howell County and national spending patterns by income.
How does Howell County, MO compare with the U.S. for pizza places?
Howell County has 15.7 pizza places per 10,000 households, 96% above the U.S. rate of 8.0. Spending per pizza place is $2M, 61% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Howell County would have about 10, against 25 on map listings. There is one business with payroll in the industry for every 614 households, against one for every 478 across the U.S. The official count held level from 2019 to 2023, against +6.1% for the U.S.
How fast is Howell County, MO growing?
Population estimates put Howell County at 40,798 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 15,965 households. The median household income in Howell County is $50,993 a year, 37% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howell County scores 31 for pizza places (lower middle), #1,775 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Howell County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Howell County
Screening a site or an acquisition in Howell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Howell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.