Groundwork

Food and drink · Metro area · Missouri

Pizza places in the Cape Girardeau, MO-IL metro area

Competitor counts, household spending and official business counts for pizza places in the Cape Girardeau, MO-IL metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 21 out of 100: Low

Ranked #368 of 387 scored metro areas
#7 of 8 scored metro areas based in Missouri

Listings
47
43 chain locations (91%)
Official establishments
87
All limited-service restaurants · +6.3% since 2019
Household spending a year
$137.5M
On food away from home · $3,589 a household
Spending per listing
$2.9M
42% below the U.S.
Listings per 10k households
12.3
54% above the U.S.
Population, 2025
99,215
+1.7% since 2020

See the pizza places around any address in the Cape Girardeau metro area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cape Girardeau metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For pizza places, the Cape Girardeau metro area has a Groundwork market score of 21 (low): #368 of 387 scored metro areas and #7 of 8 scored metro areas based in Missouri. That puts it in the bottom quarter of metro areas.

At $3,589 per household (12% below the U.S. average), households in the Cape Girardeau metro area spend about $137.5M a year on food away from home. That works out to $2.9M per pizza place, 42% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

There are 47 pizza places on map listings in the Cape Girardeau metro area as of September 2026. Of those, 43 are chain locations, or 91%, against 58% across the U.S. Per 10,000 households, that is 12.3, 54% above the U.S. rate of 8.0.

Official counts show 87 businesses with payroll classed as limited-service restaurants in the Cape Girardeau metro area in 2023, up 6.3% from 2019. That is one for every 440 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 3 SBA-backed loans worth $744K have gone to businesses classed as limited-service restaurants in the Cape Girardeau metro area. Population estimates show the Cape Girardeau metro area grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%).

How the Cape Girardeau metro area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Cape Girardeau, MO-IL metro area compared with Missouri and the U.S.
MeasureCape Girardeau metro areaMissouriU.S.
Listings per 10k households12.39.98.0
Spending per listing$2.9M$3.8M$5.1M
Households per official establishment (all limited-service restaurants)440521478
Official establishment growth, 2019–2023+6.3%+8.4%+6.1%
Population growth, 2020–2025+1.7%+1.9%+3.1%
Spending per household on food away from home$3,589$3,799$4,070
Median household income$66,759$70,702$80,734
Groundwork market score2132

Official counts and lending

Businesses

Official establishments, 2019 to 2023
87All limited-service restaurants · +6.3% over the period
Employees, 2023
1,917
Annual payroll, 2023
$33.3M
One-person businesses, 2023
6All limited-service restaurants with no payroll
Map listings, September 2026
4743 chain locations
Listings at the U.S. rate for this spending
27The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$744K

SBA-backed loans to businesses classed as limited-service restaurants in the Cape Girardeau metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Cape Girardeau metro area

Population, 2025 estimate
99,215+1.7% since 2020
Households
38,299
Median age
40.0
Homes lived in by their owners
69%
Vehicles per household
1.9
Land area
1,432 sq. mi.
People per square mile
69
Median household income
$66,759+29.8% vs. 2015–2019, before inflation
Average household income
$86,168
Median home value
$208,400
Jobs located here
42,124
Daytime population
96,665Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Cape Girardeau metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Cape Girardeau metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring metro areas in Missouri for pizza places, numbered among those based in Missouri, with the Cape Girardeau metro area marked.

Top metro areas in Missouri

Metro areas in Missouri ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Kansas City, MO-KS686877.7$5.4M+3.4%#75 of 387
2St. Louis, MO-IL519548.2$5M−0.2%#186 of 387
3Columbia, MO44839.6$4M+3.9%#243 of 387
4Jefferson City, MO397713.1$2.9M+2.2%#284 of 387
5Springfield, MO361849.3$3.9M+5.1%#300 of 387
6Joplin, MO-KS309311.7$2.9M+3.9%#339 of 387
7Cape Girardeau, MO-IL214712.3$2.9M+1.7%#368 of 387
8St. Joseph, MO-KS185712.2$2.9M−2.0%#374 of 387

Other business types in the Cape Girardeau metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Cape Girardeau, MO-IL metro area?

As of September 2026, map listings count 47 pizza places in the Cape Girardeau metro area. 43 of them (91%) are chain locations. The listings count pizza restaurants. Official counts show 87 businesses with payroll classed as limited-service restaurants in 2023, up 6.3% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 6 one-person businesses without payroll.

How much do households in the Cape Girardeau, MO-IL metro area spend on food away from home?

About $137.5M a year, or $3,589 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 47 pizza places on map listings, it comes to $2.9M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 38,299 households in the Cape Girardeau metro area and national spending patterns by income.

How does the Cape Girardeau, MO-IL metro area compare with the U.S. for pizza places?

The Cape Girardeau metro area has 12.3 pizza places per 10,000 households, 54% above the U.S. rate of 8.0. Spending per pizza place is $2.9M, 42% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Cape Girardeau metro area would have about 27, against 47 on map listings. There is one business with payroll in the industry for every 440 households, against one for every 478 across the U.S. The official count rose 6.3% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Cape Girardeau, MO-IL metro area growing?

Population estimates put the Cape Girardeau metro area at 99,215 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 38,299 households. Median household income in the Cape Girardeau metro area is $66,759, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cape Girardeau metro area scores 21 for pizza places (low), #368 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Cape Girardeau metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Cape Girardeau metro area

Screening a site or an acquisition in the Cape Girardeau metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Cape Girardeau metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.