Food and drink · Small-town market · Missouri
Pizza places in the Rolla, MO area
The pizza places in the Rolla, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #403 of 520 scored small-town markets
#7 of 17 scored small-town markets based in Missouri
- Listings
- 21
- 16 chain locations (76%)
- Official establishments
- 33
- All limited-service restaurants · −8.3% since 2019
- Household spending a year
- $58.4M
- On food away from home · $3,368 a household
- Spending per listing
- $2.8M
- 45% below the U.S.
- Listings per 10k households
- 12.1
- 51% above the U.S.
- Population, 2025
- 45,247
- +1.6% since 2020
See the pizza places around any address in the Rolla area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pizza places, the Rolla area has a Groundwork market score of 36 (lower middle): #403 of 520 scored small-town markets and #7 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 21 pizza places in the Rolla area. 16 of them (76%) are chain locations, against 58% across the U.S. That is 12.1 per 10,000 households, 51% above the U.S. rate of 8.0.
Households in the Rolla area spend about $58.4M a year on food away from home, or $3,368 per household, 17% below the U.S. average. That works out to $2.8M per pizza place, 45% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
The official count of businesses with payroll classed as limited-service restaurants in the Rolla area was 33 in 2023, down 8.3% from 2019. That is one for every 525 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 2 SBA-backed loans worth $645K have gone to businesses classed as limited-service restaurants in the Rolla area. Population estimates put the population change in the Rolla area from 2020 to 2025 at +1.6%, slower than the U.S. (+3.1%).
How the Rolla area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rolla area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.1 | 9.9 | 8.0 |
| Spending per listing | $2.8M | $3.8M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 525 | 521 | 478 |
| Official establishment growth, 2019–2023 | −8.3% | +8.4% | +6.1% |
| Population growth, 2020–2025 | +1.6% | +1.9% | +3.1% |
| Spending per household on food away from home | $3,368 | $3,799 | $4,070 |
| Median household income | $58,396 | $70,702 | $80,734 |
| Groundwork market score | 36 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 33All limited-service restaurants · −8.3% over the period
- Employees, 2023
- 905
- Annual payroll, 2023
- $15.8M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 2116 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $645K
SBA-backed loans to businesses classed as limited-service restaurants in the Rolla area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Rolla area
- Population, 2025 estimate
- 45,247+1.6% since 2020
- Households
- 17,329
- Median age
- 37.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 672 sq. mi.
- People per square mile
- 67
- Median household income
- $58,396+32.3% vs. 2015–2019, before inflation
- Average household income
- $77,261
- Median home value
- $206,500
- Jobs located here
- 19,214
- Daytime population
- 46,987Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rolla area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for pizza places, numbered among those based in Missouri (a market based in another state is listed without a number), with the Rolla area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mexico, MO | 60 | 6 | 6.5 | $5.1M | −1.0% | #150 of 520 |
| Quincy, IL-MO | 57 | 27 | 8.7 | $4.1M | −2.0% | #177 of 520 |
| 2Warrensburg, MO | 57 | 22 | 10.4 | $3.4M | +4.9% | #183 of 520 |
| 3Sedalia, MO | 42 | 17 | 10.0 | $3.4M | +2.9% | #333 of 520 |
| 4Fort Leonard Wood, MO | 39 | 22 | 13.1 | $2.7M | +0.8% | #372 of 520 |
| 5Hannibal, MO | 38 | 16 | 10.5 | $3.3M | +0.4% | #382 of 520 |
| 6Maryville, MO | 36 | 10 | 11.8 | $2.8M | −4.0% | #402 of 520 |
| 7Rolla, MO | 36 | 21 | 12.1 | $2.8M | +1.6% | #403 of 520 |
| 8Moberly, MO | 36 | 11 | 11.9 | $2.7M | +0.2% | #404 of 520 |
| 9West Plains, MO | 34 | 25 | 15.7 | $2M | +2.5% | #423 of 520 |
Other business types in the Rolla area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Rolla, MO area?
The Rolla area has 21 pizza places on map listings as of September 2026. 16 of them (76%) are chain locations. The listings count pizza restaurants. Official counts show 33 businesses with payroll classed as limited-service restaurants in 2023, down 8.3% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.
How much do households in the Rolla, MO area spend on food away from home?
About $58.4M a year, or $3,368 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 21 pizza places on map listings, it comes to $2.8M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 17,329 households in the Rolla area and national spending patterns by income.
How does the Rolla, MO area compare with the U.S. for pizza places?
The Rolla area has 12.1 pizza places per 10,000 households, 51% above the U.S. rate of 8.0. Spending per pizza place is $2.8M, 45% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Rolla area would have about 12, against 21 on map listings. There is one business with payroll in the industry for every 525 households, against one for every 478 across the U.S. The official count fell 8.3% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Rolla, MO area growing?
Population estimates put the Rolla area at 45,247 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 17,329 households. The median household income in the Rolla area is $58,396 a year, 28% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rolla area scores 36 for pizza places (lower middle), #403 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rolla area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Rolla area
Screening a site or an acquisition in the Rolla area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rolla area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.