Groundwork

Food and drink · County · Missouri

Pizza places in Laclede County, MO

Competitor counts, household spending and official business counts for pizza places in Laclede County, MO, set against other counties and the U.S.

Groundwork market score · out of 100

Score 31 out of 100: Lower middle

Ranked #1,772 of 2,090 scored counties
#58 of 82 scored counties in Missouri

Listings
19
18 chain locations (95%)
Official establishments
26
All limited-service restaurants · +18.2% since 2019
Household spending a year
$46M
On food away from home · $3,158 a household
Spending per listing
$2.4M
52% below the U.S.
Listings per 10k households
13.1
64% above the U.S.
Population, 2025
36,943
+2.5% since 2020

See the pizza places around any address in Laclede County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Laclede County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Laclede County scores 31 (lower middle) on the Groundwork market score for pizza places, ranking #1,772 of 2,090 scored counties and #58 of 82 scored counties in Missouri. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 19 pizza places in Laclede County. 18 of them (95%) are chain locations, against 58% across the U.S. That comes to 13.1 for every 10,000 households, 64% above the U.S. rate of 8.0.

At $3,158 per household (22% below the U.S. average), households in Laclede County spend about $46M a year on food away from home. Spread across 19 pizza places, that is $2.4M per pizza place, 52% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

In 2023, official counts showed 26 businesses with payroll in Laclede County classed as limited-service restaurants, up 18.2% from 2019. That is one for every 560 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 1 SBA-backed loan worth $604K has gone to businesses classed as limited-service restaurants in Laclede County. Between 2020 and 2025, the population of Laclede County grew 2.5%, slower than the U.S. (+3.1%).

How Laclede County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Laclede County, MO compared with Missouri and the U.S.
MeasureLaclede CountyMissouriU.S.
Listings per 10k households13.19.98.0
Spending per listing$2.4M$3.8M$5.1M
Households per official establishment (all limited-service restaurants)560521478
Official establishment growth, 2019–2023+18.2%+8.4%+6.1%
Population growth, 2020–2025+2.5%+1.9%+3.1%
Spending per household on food away from home$3,158$3,799$4,070
Median household income$53,282$70,702$80,734
Groundwork market score3132

Official counts and lending

Businesses

Official establishments, 2019 to 2023
22 → 26All limited-service restaurants · +18.2% over the period
Employees, 2023
595
Annual payroll, 2023
$9.8M
One-person businesses, 2023
3All limited-service restaurants with no payroll
Map listings, September 2026
1918 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$604K

SBA-backed loans to businesses classed as limited-service restaurants in Laclede County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Laclede County

Population, 2025 estimate
36,943+2.5% since 2020
Households
14,558
Median age
40.3
Homes lived in by their owners
68%
Vehicles per household
1.9
Land area
765 sq. mi.
People per square mile
48
Median household income
$53,282+12.8% vs. 2015–2019, before inflation
Average household income
$72,159
Median home value
$168,400
Jobs located here
14,884
Daytime population
36,882Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Laclede County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Laclede County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Missouri for pizza places, numbered among those based in Missouri, with Laclede County marked.

Top counties in Missouri

Counties in Missouri ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Platte County, MO77337.5$6M+6.7%#143 of 2,090
2Warren County, MO73139.4$4.3M+9.2%#234 of 2,090
3St. Charles County, MO711237.6$6.1M+4.9%#273 of 2,090
4Cass County, MO71378.6$4.9M+7.1%#290 of 2,090
5Lincoln County, MO712511.0$3.7M+11.4%#294 of 2,090
6Ste. Genevieve County, MO6957.0$5.3M+1.1%#350 of 2,090
7Ray County, MO6677.7$4.9M+1.1%#457 of 2,090
8Jefferson County, MO65748.4$4.8M+2.7%#484 of 2,090
9Christian County, MO653510.0$4M+8.3%#493 of 2,090
10Clay County, MO63817.9$5.3M+4.3%#551 of 2,090
58Laclede County, MO311913.1$2.4M+2.5%#1,772 of 2,090

Other business types in Laclede County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Laclede County, MO?

Laclede County has 19 pizza places on map listings as of September 2026. 18 of them (95%) are chain locations. The listings count pizza restaurants. Official counts show 26 businesses with payroll classed as limited-service restaurants in 2023, up 18.2% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 3 one-person businesses without payroll.

How much do households in Laclede County, MO spend on food away from home?

About $46M a year, or $3,158 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 19 pizza places on map listings, it comes to $2.4M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 14,558 households in Laclede County and national spending patterns by income.

How does Laclede County, MO compare with the U.S. for pizza places?

Laclede County has 13.1 pizza places per 10,000 households, 64% above the U.S. rate of 8.0. Spending per pizza place is $2.4M, 52% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Laclede County would have about 9, against 19 on map listings. There is one business with payroll in the industry for every 560 households, against one for every 478 across the U.S. The official count rose 18.2% from 2019 to 2023, against +6.1% for the U.S.

How fast is Laclede County, MO growing?

Population estimates put Laclede County at 36,943 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 14,558 households. The median household income in Laclede County is $53,282 a year, 34% below the U.S. median of $80,734. That rose 12.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Laclede County scores 31 for pizza places (lower middle), #1,772 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Laclede County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Laclede County

Screening a site or an acquisition in Laclede County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Laclede County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.