Fitness and classes · Small-town market · Maryland
Gyms in the Cumberland, MD-WV area
Competitor counts, household spending and official business counts for gyms in the Cumberland, MD-WV area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #226 of 506 scored small-town markets
#3 of 4 scored small-town markets based in Maryland
- Listings
- 20
- 6 chain locations (30%)
- Official establishments
- 4
- All fitness and recreational sports centers
- Household spending a year
- $21.7M
- On memberships, classes and admissions · $562 a household
- Spending per listing
- $1.1M
- 17% below the U.S.
- Listings per 10k households
- 5.2
- 32% below the U.S.
- Population, 2025
- 93,640
- −1.3% since 2020
See the gyms around any address in the Cumberland area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cumberland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 20 gyms in the Cumberland area. Of those, 6 are chain locations, or 30%, against 28% across the U.S. Per 10,000 households, that is 5.2, 32% below the U.S. rate of 7.6.
Household spending on memberships, classes and admissions in the Cumberland area comes to about $21.7M a year: $562 per household, 43% below the U.S. average. That is about $1.1M of household spending for each gym on map listings, 17% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
Official counts show 4 businesses with payroll classed as fitness and recreational sports centers in the Cumberland area in 2023. That is one for every 9,626 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 1 SBA-backed loan worth $108K has gone to businesses classed as fitness and recreational sports centers in the Cumberland area.
Population estimates put the population change in the Cumberland area from 2020 to 2025 at −1.3%, against +3.1% for the U.S. The Groundwork market score for gyms in the Cumberland area is 53 (upper middle), #226 of 506 scored small-town markets and #3 of 4 scored small-town markets based in Maryland.
How the Cumberland area compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cumberland area | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 6.6 | 7.6 |
| Spending per listing | $1.1M | $1.6M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 9,626 | 3,356 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | −4.2% | +5.8% |
| Population growth, 2020–2025 | −1.3% | +1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $562 | $1,042 | $983 |
| Median household income | $62,091 | $103,678 | $80,734 |
| Groundwork market score | 53 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4All fitness and recreational sports centers
- Employees, 2023
- 98
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 206 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $108K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Cumberland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Cumberland area
- Population, 2025 estimate
- 93,640−1.3% since 2020
- Households
- 38,502
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 750 sq. mi.
- People per square mile
- 126
- Median household income
- $62,091+31.2% vs. 2015–2019, before inflation
- Average household income
- $79,556
- Median home value
- $161,600
- Jobs located here
- 34,329
- Daytime population
- 91,951Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cumberland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Cumberland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Maryland
Every Maryland market ranked →The highest-scoring small-town markets in Maryland for gyms, numbered among those based in Maryland, with the Cumberland area marked.
Top small-town markets in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cambridge, MD | 74 | 5 | 3.7 | $1.7M | +3.4% | #28 of 506 |
| 2Ocean Pines, MD | 55 | 21 | 8.7 | $970K | +3.7% | #210 of 506 |
| 3Cumberland, MD-WV | 53 | 20 | 5.2 | $1.1M | −1.3% | #226 of 506 |
| 4Easton, MD | 34 | 24 | 14.6 | $612K | +2.0% | #423 of 506 |
Other business types in the Cumberland area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Cumberland, MD-WV area?
There are 20 gyms on map listings in the Cumberland area as of September 2026. 6 of them (30%) are chain locations. The listings count gyms and fitness centers. Official counts show 4 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in the Cumberland, MD-WV area spend on memberships, classes and admissions?
About $21.7M a year, or $562 per household. That is 43% below the U.S. average (an index of 57, where 100 is the U.S. average). Spread across the 20 gyms on map listings, it comes to $1.1M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 38,502 households in the Cumberland area and national spending patterns by income.
How does the Cumberland, MD-WV area compare with the U.S. for gyms?
The Cumberland area has 5.2 gyms per 10,000 households, 32% below the U.S. rate of 7.6. Spending per gym is $1.1M, 17% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, the Cumberland area would have about 17, against 20 on map listings. There is one business with payroll in the industry for every 9,626 households, against one for every 3,109 across the U.S.
How fast is the Cumberland, MD-WV area growing?
Population estimates put the Cumberland area at 93,640 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 38,502 households. The median household income in the Cumberland area is $62,091 a year, 23% below the U.S. median of $80,734. That rose 31.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cumberland area scores 53 for gyms (upper middle), #226 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cumberland area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Cumberland area
Screening a site or an acquisition in the Cumberland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cumberland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.