Fitness and classes · County · West Virginia
Gyms in Upshur County, WV
The gyms in Upshur County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #1,697 of 1,792 scored counties
#18 of 23 scored counties in West Virginia
- Listings
- 7
- 2 chain locations (29%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.2M
- On memberships, classes and admissions · $542 a household
- Spending per listing
- $740K
- 43% below the U.S.
- Listings per 10k households
- 7.3
- 4% below the U.S.
- Population, 2025
- 23,758
- −0.3% since 2020
See the gyms around any address in Upshur County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms, Upshur County has a Groundwork market score of 17 (low): #1,697 of 1,792 scored counties and #18 of 23 scored counties in West Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 7 gyms in Upshur County. Of those, 2 are chain locations, or 29%, against 28% across the U.S. That comes to 7.3 for every 10,000 households, 4% below the U.S. rate of 7.6.
At $542 per household (45% below the U.S. average), households in Upshur County spend about $5.2M a year on memberships, classes and admissions. Spread across 7 gyms, that is $740K per gym, 43% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
There is no official count of businesses with payroll classed as fitness and recreational sports centers in Upshur County: counts under 3 aren’t published. Between 2020 and 2025, the population of Upshur County declined 0.3%, against +3.1% for the U.S.
How Upshur County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Upshur County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.3 | 5.3 | 7.6 |
| Spending per listing | $740K | $1.1M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 6,175 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | −12.6% | +5.8% |
| Population growth, 2020–2025 | −0.3% | −1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $542 | $595 | $983 |
| Median household income | $54,338 | $59,608 | $80,734 |
| Groundwork market score | 17 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 72 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Upshur County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Upshur County
- Population, 2025 estimate
- 23,758−0.3% since 2020
- Households
- 9,557
- Median age
- 43.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.8
- Land area
- 355 sq. mi.
- People per square mile
- 67
- Median household income
- $54,338+34.8% vs. 2015–2019, before inflation
- Average household income
- $71,843
- Median home value
- $170,800
- Jobs located here
- 7,754
- Daytime population
- 21,898Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Upshur County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for gyms, numbered among those based in West Virginia, with Upshur County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 91 | 8 | 3.5 | $2.7M | +9.2% | #7 of 1,792 |
| 2Berkeley County, WV | 85 | 10 | 2.0 | $3.8M | +13.7% | #31 of 1,792 |
| 3Preston County, WV | 52 | 5 | 3.9 | $1.5M | −0.6% | #826 of 1,792 |
| 4Putnam County, WV | 51 | 18 | 7.7 | $1M | −1.0% | #888 of 1,792 |
| 5Mineral County, WV | 47 | 5 | 4.5 | $1.4M | −0.4% | #1,013 of 1,792 |
| 6Ohio County, WV | 46 | 10 | 5.5 | $1.1M | −4.4% | #1,052 of 1,792 |
| 7Hancock County, WV | 43 | 5 | 3.9 | $1.5M | −4.5% | #1,153 of 1,792 |
| 8Greenbrier County, WV | 37 | 5 | 3.4 | $1.4M | −4.0% | #1,314 of 1,792 |
| 9Kanawha County, WV | 35 | 47 | 6.1 | $982K | −4.3% | #1,379 of 1,792 |
| 10Cabell County, WV | 34 | 24 | 6.1 | $959K | −3.2% | #1,406 of 1,792 |
| 18Upshur County, WV | 17 | 7 | 7.3 | $740K | −0.3% | #1,697 of 1,792 |
Other business types in Upshur County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Upshur County, WV?
There are 7 gyms on map listings in Upshur County as of September 2026. 2 of them (29%) are chain locations. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Upshur County: counts under 3 are left out.
How much do households in Upshur County, WV spend on memberships, classes and admissions?
About $5.2M a year, or $542 per household. That is 45% below the U.S. average (an index of 55, where 100 is the U.S. average). Spread across the 7 gyms on map listings, it comes to $740K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 9,557 households in Upshur County and national spending patterns by income.
How does Upshur County, WV compare with the U.S. for gyms?
Upshur County has 7.3 gyms per 10,000 households, 4% below the U.S. rate of 7.6. Spending per gym is $740K, 43% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Upshur County would have about 4, against 7 on map listings.
How fast is Upshur County, WV growing?
Population estimates put Upshur County at 23,758 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 9,557 households. The median household income in Upshur County is $54,338 a year, 33% below the U.S. median of $80,734. That rose 34.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Upshur County scores 17 for gyms (low), #1,697 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Upshur County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Upshur County
Screening a site or an acquisition in Upshur County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.