Fitness and classes · County · South Dakota
Gyms in Marshall County, SD
How Marshall County, SD compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 3
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.5M
- On memberships, classes and admissions · $902 a household
- Spending per listing
- $496K
- 62% below the U.S.
- Listings per 10k households
- 18.2
- 2.4 times the U.S.
- Population, 2025
- 4,426
- +2.9% since 2020
See the gyms around any address in Marshall County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Marshall County spend about $1.5M a year on memberships, classes and admissions, or $902 per household, 8% below the U.S. average. That works out to $496K per gym, 62% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 3 gyms on map listings in Marshall County as of September 2026. Per 10,000 households, that is 18.2, 2.4 times the U.S. rate of 7.6.
Official counts don’t publish a figure for fitness and recreational sports centers in Marshall County, since they leave out counts under 3.
Population estimates put the population change in Marshall County from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Marshall County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.2 | 8.7 | 7.6 |
| Spending per listing | $496K | $1M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 3,207 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | −5.0% | +5.8% |
| Population growth, 2020–2025 | +2.9% | +5.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $902 | $876 | $983 |
| Median household income | $78,156 | $75,081 | $80,734 |
| Groundwork market score | Not scored | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 30 chain locations
- Listings at the U.S. rate for this spending
- 1The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Marshall County
- Population, 2025 estimate
- 4,426+2.9% since 2020
- Households
- 1,651
- Median age
- 42.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.5
- Land area
- 838 sq. mi.
- People per square mile
- 5
- Median household income
- $78,156
- Average household income
- $103,822
- Median home value
- $156,500
- Jobs located here
- 1,817
- Daytime population
- 4,437Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for gyms, numbered among those based in South Dakota, with Marshall County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, SD | 64 | 7 | 9.6 | $1.1M | +3.3% | #407 of 1,792 |
| 2Pennington County, SD | 59 | 38 | 8.2 | $1.1M | +6.6% | #584 of 1,792 |
| 3Brookings County, SD | 56 | 10 | 7.2 | $1.1M | +9.6% | #695 of 1,792 |
| 4Yankton County, SD | 55 | 6 | 6.2 | $1.3M | +1.5% | #722 of 1,792 |
| 5Meade County, SD | 53 | 10 | 8.4 | $1M | +2.7% | #817 of 1,792 |
| 6Minnehaha County, SD | 49 | 77 | 9.1 | $1M | +7.6% | #965 of 1,792 |
| 7Lincoln County, SD | 48 | 36 | 12.9 | $877K | +17.5% | #1,006 of 1,792 |
| 8Butte County, SD | 46 | 5 | 11.6 | $766K | +5.5% | #1,080 of 1,792 |
| 9Lawrence County, SD | 45 | 14 | 11.6 | $715K | +14.0% | #1,117 of 1,792 |
| 10Codington County, SD | 37 | 12 | 9.6 | $807K | +4.3% | #1,334 of 1,792 |
| Marshall County, SD | Not scored | 3 | 18.2 | $496K | +2.9% |
Other business types in Marshall County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Marshall County, SD?
As of September 2026, map listings count 3 gyms in Marshall County. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Marshall County: counts under 3 are left out.
How much do households in Marshall County, SD spend on memberships, classes and admissions?
About $1.5M a year, or $902 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 3 gyms on map listings, it comes to $496K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 1,651 households in Marshall County and national spending patterns by income.
How does Marshall County, SD compare with the U.S. for gyms?
Marshall County has 18.2 gyms per 10,000 households, 2.4 times the U.S. rate of 7.6. Spending per gym is $496K, 62% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Marshall County would have about 1, against 3 on map listings.
How fast is Marshall County, SD growing?
Population estimates put Marshall County at 4,426 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 1,651 households. Median household income in Marshall County is $78,156, 3% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.