Groundwork

Fitness and classes · County · South Dakota

Gyms in Brule County, SD

The gyms in Brule County, SD, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
3
1 chain location (33%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$1.7M
On memberships, classes and admissions · $859 a household
Spending per listing
$560K
57% below the U.S.
Listings per 10k households
15.3
Twice the U.S.
Population, 2025
5,278
+0.5% since 2020

See the gyms around any address in Brule County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brule County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $859 per household (13% below the U.S. average), households in Brule County spend about $1.7M a year on memberships, classes and admissions. That works out to $560K per gym, 57% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

There are 3 gyms on map listings in Brule County as of September 2026. That comes to 15.3 for every 10,000 households, twice the U.S. rate of 7.6.

Official counts don’t publish a figure for fitness and recreational sports centers in Brule County, since they leave out counts under 3.

Population estimates put the population change in Brule County from 2020 to 2025 at +0.5%, slower than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Brule County compares

The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Brule County, SD compared with South Dakota and the U.S.
MeasureBrule CountySouth DakotaU.S.
Listings per 10k households15.38.77.6
Spending per listing$560K$1M$1.3M
Households per official establishment (all fitness and recreational sports centers)n/a3,2073,109
Official establishment growth, 2019–2023n/a−5.0%+5.8%
Population growth, 2020–2025+0.5%+5.3%+3.1%
Spending per household on memberships, classes and admissions$859$876$983
Median household income$73,720$75,081$80,734
Groundwork market scoreNot scored44

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll fitness and recreational sports centers
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
31 chain location
Listings at the U.S. rate for this spending
1The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Brule County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Brule County

Population, 2025 estimate
5,278+0.5% since 2020
Households
1,955
Median age
41.6
Homes lived in by their owners
76%
Vehicles per household
2.3
Land area
817 sq. mi.
People per square mile
6
Median household income
$73,720
Average household income
$92,266
Median home value
$216,800
Jobs located here
1,961
Daytime population
4,902Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Brule County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Brule County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Gyms across South Dakota

Every South Dakota market ranked →

The highest-scoring counties in South Dakota for gyms, numbered among those based in South Dakota, with Brule County marked.

Top counties in South Dakota

Counties in South Dakota ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Union County, SD6479.6$1.1M+3.3%#407 of 1,792
2Pennington County, SD59388.2$1.1M+6.6%#584 of 1,792
3Brookings County, SD56107.2$1.1M+9.6%#695 of 1,792
4Yankton County, SD5566.2$1.3M+1.5%#722 of 1,792
5Meade County, SD53108.4$1M+2.7%#817 of 1,792
6Minnehaha County, SD49779.1$1M+7.6%#965 of 1,792
7Lincoln County, SD483612.9$877K+17.5%#1,006 of 1,792
8Butte County, SD46511.6$766K+5.5%#1,080 of 1,792
9Lawrence County, SD451411.6$715K+14.0%#1,117 of 1,792
10Codington County, SD37129.6$807K+4.3%#1,334 of 1,792
Brule County, SDNot scored315.3$560K+0.5%

Other business types in Brule County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many gyms are in Brule County, SD?

As of September 2026, map listings count 3 gyms in Brule County. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Brule County: counts under 3 are left out.

How much do households in Brule County, SD spend on memberships, classes and admissions?

About $1.7M a year, or $859 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 3 gyms on map listings, it comes to $560K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 1,955 households in Brule County and national spending patterns by income.

How does Brule County, SD compare with the U.S. for gyms?

Brule County has 15.3 gyms per 10,000 households, twice the U.S. rate of 7.6. Spending per gym is $560K, 57% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Brule County would have about 1, against 3 on map listings.

How fast is Brule County, SD growing?

Population estimates put Brule County at 5,278 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 1,955 households. Median household income in Brule County is $73,720, 9% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Brule County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Brule County

Screening a site or an acquisition in Brule County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Brule County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.