Fitness and classes · County · Massachusetts
Gyms in Norfolk County, MA
The gyms in Norfolk County, MA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #600 of 1,792 scored counties
#9 of 14 scored counties in Massachusetts
- Listings
- 305
- 86 chain locations (28%)
- Official establishments
- 171
- All fitness and recreational sports centers · −6.0% since 2019
- Household spending a year
- $431.2M
- On memberships, classes and admissions · $1,522 a household
- Spending per listing
- $1.4M
- 9% above the U.S.
- Listings per 10k households
- 10.8
- 42% above the U.S.
- Population, 2025
- 739,749
- +2.2% since 2020
See the gyms around any address in Norfolk County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,522 per household (55% above the U.S. average), households in Norfolk County spend about $431.2M a year on memberships, classes and admissions. That works out to $1.4M per gym, 9% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
Norfolk County has 305 gyms on map listings as of September 2026. 86 of them (28%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 10.8, 42% above the U.S. rate of 7.6.
The official count of businesses with payroll classed as fitness and recreational sports centers in Norfolk County was 171 in 2023, down 6.0% from 2019. That is one for every 1,657 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 21 SBA-backed loans worth $7.8M have gone to businesses classed as fitness and recreational sports centers in Norfolk County.
Population estimates show Norfolk County grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for gyms in Norfolk County is 58 (upper middle), #600 of 1,792 scored counties and #9 of 14 scored counties in Massachusetts.
How Norfolk County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norfolk County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.8 | 9.1 | 7.6 |
| Spending per listing | $1.4M | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 1,657 | 2,264 | 3,109 |
| Official establishment growth, 2019–2023 | −6.0% | −3.3% | +5.8% |
| Population growth, 2020–2025 | +2.2% | +2.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,522 | $1,248 | $983 |
| Median household income | $130,739 | $103,960 | $80,734 |
| Groundwork market score | 58 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 182 → 171All fitness and recreational sports centers · −6.0% over the period
- Employees, 2023
- 3,693
- Annual payroll, 2023
- $66M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 30586 chain locations
- Listings at the U.S. rate for this spending
- 331The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 21
- Amount
- $7.8M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Norfolk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Norfolk County
- Population, 2025 estimate
- 739,749+2.2% since 2020
- Households
- 283,368
- Median age
- 41.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.6
- Land area
- 396 sq. mi.
- People per square mile
- 1,843
- Median household income
- $130,739+26.6% vs. 2015–2019, before inflation
- Average household income
- $183,022
- Median home value
- $683,900
- Jobs located here
- 369,055
- Daytime population
- 712,907Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Norfolk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for gyms, numbered among those based in Massachusetts, with Norfolk County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, MA | 69 | 16 | 5.1 | $1.6M | −0.3% | #243 of 1,792 |
| 2Bristol County, MA | 63 | 174 | 7.4 | $1.3M | +2.9% | #428 of 1,792 |
| 3Worcester County, MA | 62 | 299 | 8.9 | $1.3M | +3.7% | #460 of 1,792 |
| 4Hampshire County, MA | 62 | 52 | 8.4 | $1.2M | +10.4% | #464 of 1,792 |
| 5Middlesex County, MA | 61 | 655 | 10.3 | $1.5M | +2.8% | #489 of 1,792 |
| 6Berkshire County, MA | 61 | 45 | 7.8 | $1.2M | −1.2% | #504 of 1,792 |
| 7Plymouth County, MA | 59 | 189 | 9.3 | $1.4M | +3.5% | #559 of 1,792 |
| 8Hampden County, MA | 59 | 123 | 6.7 | $1.3M | +0.2% | #569 of 1,792 |
| 9Norfolk County, MA | 58 | 305 | 10.8 | $1.4M | +2.2% | #600 of 1,792 |
| 10Suffolk County, MA | 57 | 269 | 8.2 | $1.4M | +0.1% | #639 of 1,792 |
Other business types in Norfolk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Norfolk County, MA?
Map listings as of September 2026 show 305 gyms in Norfolk County. 86 of them (28%) are chain locations. The listings count gyms and fitness centers. Official counts show 171 businesses with payroll classed as fitness and recreational sports centers in 2023, down 6.0% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Norfolk County, MA spend on memberships, classes and admissions?
About $431.2M a year, or $1,522 per household. That is 55% above the U.S. average (an index of 155, where 100 is the U.S. average). Spread across the 305 gyms on map listings, it comes to $1.4M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 283,368 households in Norfolk County and national spending patterns by income.
How does Norfolk County, MA compare with the U.S. for gyms?
Norfolk County has 10.8 gyms per 10,000 households, 42% above the U.S. rate of 7.6. Spending per gym is $1.4M, 9% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Norfolk County would have about 331, against 305 on map listings. There is one business with payroll in the industry for every 1,657 households, against one for every 3,109 across the U.S. The official count fell 6.0% from 2019 to 2023, against +5.8% for the U.S.
How fast is Norfolk County, MA growing?
Population estimates put Norfolk County at 739,749 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 283,368 households. Median household income in Norfolk County is $130,739, 62% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Norfolk County scores 58 for gyms (upper middle), #600 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Norfolk County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Norfolk County
Screening a site or an acquisition in Norfolk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Norfolk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.