Beauty and personal care · County · Oklahoma
Barbershops in Osage County, OK
The barbershops in Osage County, OK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #480 of 1,356 scored counties
#8 of 30 scored counties in Oklahoma
- Listings
- 5
- 2 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $14.5M
- On personal care products and services · $834 a household
- Spending per listing
- $2.9M
- 54% above the U.S.
- Listings per 10k households
- 2.9
- 45% below the U.S.
- Population, 2025
- 46,794
- +2.2% since 2020
See the barbershops around any address in Osage County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Osage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $834 per household (17% below the U.S. average), households in Osage County spend about $14.5M a year on personal care products and services. That is about $2.9M of household spending for each shop on map listings, 54% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
Osage County has 5 barbershops on map listings as of September 2026. Chain locations make up 40% of them, against 12% across the U.S. Per 10,000 households, that is 2.9, 45% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in Osage County, since they leave out counts under 3. Official counts also show 14 one-person businesses without payroll.
Population estimates put the population change in Osage County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). The Groundwork market score for barbershops in Osage County is 58 (upper middle), #480 of 1,356 scored counties and #8 of 30 scored counties in Oklahoma.
How Osage County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Osage County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.9 | 4.8 | 5.3 |
| Spending per listing | $2.9M | $1.8M | $1.9M |
| Households per official establishment | n/a | 26,040 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +46.3% | +28.5% |
| Population growth, 2020–2025 | +2.2% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $834 | $841 | $1,005 |
| Median household income | $62,847 | $65,039 | $80,734 |
| Groundwork market score | 58 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 52 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Osage County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Osage County
- Population, 2025 estimate
- 46,794+2.2% since 2020
- Households
- 17,374
- Median age
- 43.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 2,247 sq. mi.
- People per square mile
- 20
- Median household income
- $62,847+28.0% vs. 2015–2019, before inflation
- Average household income
- $84,674
- Median home value
- $182,100
- Jobs located here
- 8,756
- Daytime population
- 35,068Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Osage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Osage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for barbershops, numbered among those based in Oklahoma, with Osage County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 85 | 5 | 1.6 | $5.7M | +14.6% | #33 of 1,356 |
| 2Canadian County, OK | 80 | 20 | 3.4 | $2.8M | +20.4% | #76 of 1,356 |
| 3Grady County, OK | 77 | 5 | 2.4 | $3.7M | +7.7% | #100 of 1,356 |
| 4McClain County, OK | 75 | 6 | 3.7 | $2.6M | +18.4% | #140 of 1,356 |
| 5Rogers County, OK | 73 | 12 | 3.3 | $2.8M | +7.1% | #167 of 1,356 |
| 6Creek County, OK | 70 | 5 | 1.8 | $4.6M | +4.4% | #217 of 1,356 |
| 7Cleveland County, OK | 61 | 41 | 3.5 | $2.6M | +2.6% | #423 of 1,356 |
| 8Osage County, OK | 58 | 5 | 2.9 | $2.9M | +2.2% | #480 of 1,356 |
| 9Delaware County, OK | 57 | 5 | 2.9 | $2.7M | +3.8% | #517 of 1,356 |
| 10Pottawatomie County, OK | 48 | 10 | 3.7 | $2.1M | +3.5% | #747 of 1,356 |
Other business types in Osage County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas75
- Hair salons69
- Barbershops58
- Nail salons
- Spas and skin care66
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Osage County, OK?
Map listings as of September 2026 show 5 barbershops in Osage County. 2 of them (40%) are chain locations. The listings count barbershops. No official count is published for barber shops in Osage County: counts under 3 are left out. Official counts list 14 one-person businesses without payroll.
How much do households in Osage County, OK spend on personal care products and services?
About $14.5M a year, or $834 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 5 barbershops on map listings, it comes to $2.9M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 17,374 households in Osage County and national spending patterns by income.
How does Osage County, OK compare with the U.S. for barbershops?
Osage County has 2.9 barbershops per 10,000 households, 45% below the U.S. rate of 5.3. Spending per shop is $2.9M, 54% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Osage County would have about 8, against 5 on map listings.
How fast is Osage County, OK growing?
Population estimates put Osage County at 46,794 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 17,374 households. The median household income in Osage County is $62,847 a year, 22% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Osage County scores 58 for barbershops (upper middle), #480 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Osage County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Osage County
Screening a site or an acquisition in Osage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Osage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.