Beauty and personal care · Metro area · Oklahoma
Barbershops in the Enid, OK metro area
Competitor counts, household spending and official business counts for barbershops in the Enid, OK metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #365 of 387 scored metro areas
#3 of 4 scored metro areas based in Oklahoma
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $19.8M
- On personal care products and services · $828 a household
- Spending per listing
- $1.6M
- 13% below the U.S.
- Listings per 10k households
- 5.0
- 6% below the U.S.
- Population, 2025
- 61,779
- −1.5% since 2020
See the barbershops around any address in the Enid metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Enid metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Enid metro area scores 21 (low) on the Groundwork market score for barbershops, ranking #365 of 387 scored metro areas and #3 of 4 scored metro areas based in Oklahoma. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 12 barbershops in the Enid metro area. One of them (8%) is a chain location, against 12% across the U.S. That is 5.0 per 10,000 households, 6% below the U.S. rate of 5.3.
At $828 per household (18% below the U.S. average), households in the Enid metro area spend about $19.8M a year on personal care products and services. Spread across 12 barbershops, that is $1.6M per shop, 13% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
There is no official count of businesses with payroll classed as barber shops in the Enid metro area: counts under 3 aren’t published. Population estimates put the population change in the Enid metro area from 2020 to 2025 at −1.5%, against +3.1% for the U.S.
How the Enid metro area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Enid metro area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 4.8 | 5.3 |
| Spending per listing | $1.6M | $1.8M | $1.9M |
| Households per official establishment | n/a | 26,040 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +46.3% | +28.5% |
| Population growth, 2020–2025 | −1.5% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $828 | $841 | $1,005 |
| Median household income | $66,182 | $65,039 | $80,734 |
| Groundwork market score | 21 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 9Businesses with no payroll
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Enid metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Enid metro area
- Population, 2025 estimate
- 61,779−1.5% since 2020
- Households
- 23,893
- Median age
- 37.4
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 1,059 sq. mi.
- People per square mile
- 59
- Median household income
- $66,182+22.6% vs. 2015–2019, before inflation
- Average household income
- $83,573
- Median home value
- $160,100
- Jobs located here
- 22,644
- Daytime population
- 60,313Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Enid metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Enid metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Oklahoma
Every Oklahoma market ranked →The highest-scoring metro areas in Oklahoma for barbershops, numbered among those based in Oklahoma (a market based in another state is listed without a number), with the Enid metro area marked.
Top metro areas in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oklahoma City, OK | 54 | 288 | 5.0 | $1.8M | +5.8% | #163 of 387 |
| 2Tulsa, OK | 42 | 207 | 5.1 | $1.7M | +5.1% | #266 of 387 |
| Fort Smith, AR-OK | 29 | 49 | 5.4 | $1.5M | +3.1% | #336 of 387 |
| 3Enid, OK | 21 | 12 | 5.0 | $1.6M | −1.5% | #365 of 387 |
| 4Lawton, OK | 10 | 36 | 7.7 | $1M | +0.7% | #383 of 387 |
Other business types in the Enid metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons44
- Barbershops21
- Nail salons24
- Spas and skin care11
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Enid, OK metro area?
The Enid metro area has 12 barbershops on map listings as of September 2026. One of them (8%) is a chain location. The listings count barbershops. No official count is published for barber shops in the Enid metro area: counts under 3 are left out. Official counts list 9 one-person businesses without payroll.
How much do households in the Enid, OK metro area spend on personal care products and services?
About $19.8M a year, or $828 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 12 barbershops on map listings, it comes to $1.6M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 23,893 households in the Enid metro area and national spending patterns by income.
How does the Enid, OK metro area compare with the U.S. for barbershops?
The Enid metro area has 5.0 barbershops per 10,000 households, 6% below the U.S. rate of 5.3. Spending per shop is $1.6M, 13% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Enid metro area would have about 11, against 12 on map listings.
How fast is the Enid, OK metro area growing?
Population estimates put the Enid metro area at 61,779 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 23,893 households. Median household income in the Enid metro area is $66,182, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Enid metro area scores 21 for barbershops (low), #365 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Enid metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Enid metro area
Screening a site or an acquisition in the Enid metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Enid metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.