Beauty and personal care · County · Oklahoma
Barbershops in Payne County, OK
The barbershops in Payne County, OK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #877 of 1,356 scored counties
#15 of 30 scored counties in Oklahoma
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $24.7M
- On personal care products and services · $759 a household
- Spending per listing
- $2.1M
- 9% above the U.S.
- Listings per 10k households
- 3.7
- 30% below the U.S.
- Population, 2025
- 83,889
- +2.8% since 2020
See the barbershops around any address in Payne County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Payne County spend about $24.7M a year on personal care products and services, or $759 per household, 24% below the U.S. average. Spread across 12 barbershops, that is $2.1M per shop, 9% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 12 barbershops on map listings in Payne County as of September 2026. One of them (8%) is a chain location, against 12% across the U.S. That comes to 3.7 for every 10,000 households, 30% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in Payne County, since they leave out counts under 3. Official counts also show 12 one-person businesses without payroll.
Population estimates show Payne County grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for barbershops in Payne County is 43 (lower middle), #877 of 1,356 scored counties and #15 of 30 scored counties in Oklahoma.
How Payne County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Payne County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.7 | 4.8 | 5.3 |
| Spending per listing | $2.1M | $1.8M | $1.9M |
| Households per official establishment | n/a | 26,040 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +46.3% | +28.5% |
| Population growth, 2020–2025 | +2.8% | +4.0% | +3.1% |
| Spending per household on personal care products and services | $759 | $841 | $1,005 |
| Median household income | $49,809 | $65,039 | $80,734 |
| Groundwork market score | 43 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 12Businesses with no payroll
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Payne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Payne County
- Population, 2025 estimate
- 83,889+2.8% since 2020
- Households
- 32,609
- Median age
- 32.9
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 685 sq. mi.
- People per square mile
- 121
- Median household income
- $49,809+19.7% vs. 2015–2019, before inflation
- Average household income
- $75,380
- Median home value
- $223,300
- Jobs located here
- 35,589
- Daytime population
- 83,345Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Payne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for barbershops, numbered among those based in Oklahoma, with Payne County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 85 | 5 | 1.6 | $5.7M | +14.6% | #33 of 1,356 |
| 2Canadian County, OK | 80 | 20 | 3.4 | $2.8M | +20.4% | #76 of 1,356 |
| 3Grady County, OK | 77 | 5 | 2.4 | $3.7M | +7.7% | #100 of 1,356 |
| 4McClain County, OK | 75 | 6 | 3.7 | $2.6M | +18.4% | #140 of 1,356 |
| 5Rogers County, OK | 73 | 12 | 3.3 | $2.8M | +7.1% | #167 of 1,356 |
| 6Creek County, OK | 70 | 5 | 1.8 | $4.6M | +4.4% | #217 of 1,356 |
| 7Cleveland County, OK | 61 | 41 | 3.5 | $2.6M | +2.6% | #423 of 1,356 |
| 8Osage County, OK | 58 | 5 | 2.9 | $2.9M | +2.2% | #480 of 1,356 |
| 9Delaware County, OK | 57 | 5 | 2.9 | $2.7M | +3.8% | #517 of 1,356 |
| 10Pottawatomie County, OK | 48 | 10 | 3.7 | $2.1M | +3.5% | #747 of 1,356 |
| 15Payne County, OK | 43 | 12 | 3.7 | $2.1M | +2.8% | #877 of 1,356 |
Other business types in Payne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons40
- Barbershops43
- Nail salons37
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Payne County, OK?
As of September 2026, map listings count 12 barbershops in Payne County. One of them (8%) is a chain location. The listings count barbershops. No official count is published for barber shops in Payne County: counts under 3 are left out. Official counts list 12 one-person businesses without payroll.
How much do households in Payne County, OK spend on personal care products and services?
About $24.7M a year, or $759 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 12 barbershops on map listings, it comes to $2.1M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 32,609 households in Payne County and national spending patterns by income.
How does Payne County, OK compare with the U.S. for barbershops?
Payne County has 3.7 barbershops per 10,000 households, 30% below the U.S. rate of 5.3. Spending per shop is $2.1M, 9% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Payne County would have about 13, against 12 on map listings.
How fast is Payne County, OK growing?
Population estimates put Payne County at 83,889 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 32,609 households. The median household income in Payne County is $49,809 a year, 38% below the U.S. median of $80,734. That rose 19.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Payne County scores 43 for barbershops (lower middle), #877 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Payne County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Payne County
Screening a site or an acquisition in Payne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.