Groundwork

Beauty and personal care · County · Oklahoma

Barbershops in Oklahoma County, OK

How Oklahoma County, OK compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 40 out of 100: Lower middle

Ranked #936 of 1,356 scored counties
#17 of 30 scored counties in Oklahoma

Listings
210
22 chain locations (10%)
Official establishments
22
Businesses with payroll, 2023
Household spending a year
$283.4M
On personal care products and services · $864 a household
Spending per listing
$1.3M
28% below the U.S.
Listings per 10k households
6.4
21% above the U.S.
Population, 2025
822,125
+3.0% since 2020

See the barbershops around any address in Oklahoma County

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oklahoma County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 210 barbershops in Oklahoma County. 22 of them (10%) are chain locations, against 12% across the U.S. Per 10,000 households, that is 6.4, 21% above the U.S. rate of 5.3.

Households in Oklahoma County spend about $283.4M a year on personal care products and services, or $864 per household, 14% below the U.S. average. That works out to $1.3M per shop, 28% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.

The official count of businesses with payroll classed as barber shops in Oklahoma County was 22 in 2023. That is one for every 14,914 households, against one for every 16,589 across the U.S. Official counts also show 385 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $1.7M have gone to businesses classed as barber shops in Oklahoma County.

Population estimates put the population change in Oklahoma County from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). For barbershops, Oklahoma County has a Groundwork market score of 40 (lower middle): #936 of 1,356 scored counties and #17 of 30 scored counties in Oklahoma.

How Oklahoma County compares

The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Oklahoma County, OK compared with Oklahoma and the U.S.
MeasureOklahoma CountyOklahomaU.S.
Listings per 10k households6.44.85.3
Spending per listing$1.3M$1.8M$1.9M
Households per official establishment14,91426,04016,589
Official establishment growth, 2019–2023n/a+46.3%+28.5%
Population growth, 2020–2025+3.0%+4.0%+3.1%
Spending per household on personal care products and services$864$841$1,005
Median household income$66,679$65,039$80,734
Groundwork market score4043

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16 → 22
Employees, 2023
109
Annual payroll, 2023
$4M
One-person businesses, 2023
385Businesses with no payroll
Map listings, September 2026
21022 chain locations
Listings at the U.S. rate for this spending
150The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$1.7M

SBA-backed loans to businesses classed as barber shops in Oklahoma County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Oklahoma County

Population, 2025 estimate
822,125+3.0% since 2020
Households
328,101
Median age
36.4
Homes lived in by their owners
58%
Vehicles per household
1.8
Land area
709 sq. mi.
People per square mile
1,137
Median household income
$66,679+22.3% vs. 2015–2019, before inflation
Average household income
$95,887
Median home value
$222,900
Jobs located here
484,332
Daytime population
954,716Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Oklahoma County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of Oklahoma County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Barbershops across Oklahoma

Every Oklahoma market ranked →

The highest-scoring counties in Oklahoma for barbershops, numbered among those based in Oklahoma, with Oklahoma County marked.

Top counties in Oklahoma

Counties in Oklahoma ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wagoner County, OK8551.6$5.7M+14.6%#33 of 1,356
2Canadian County, OK80203.4$2.8M+20.4%#76 of 1,356
3Grady County, OK7752.4$3.7M+7.7%#100 of 1,356
4McClain County, OK7563.7$2.6M+18.4%#140 of 1,356
5Rogers County, OK73123.3$2.8M+7.1%#167 of 1,356
6Creek County, OK7051.8$4.6M+4.4%#217 of 1,356
7Cleveland County, OK61413.5$2.6M+2.6%#423 of 1,356
8Osage County, OK5852.9$2.9M+2.2%#480 of 1,356
9Delaware County, OK5752.9$2.7M+3.8%#517 of 1,356
10Pottawatomie County, OK48103.7$2.1M+3.5%#747 of 1,356
17Oklahoma County, OK402106.4$1.3M+3.0%#936 of 1,356

Other business types in Oklahoma County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in Oklahoma County, OK?

There are 210 barbershops on map listings in Oklahoma County as of September 2026. 22 of them (10%) are chain locations. The listings count barbershops. Official counts show 22 businesses with payroll classed as barber shops in 2023. Another 385 one-person businesses have no payroll, by official counts.

How much do households in Oklahoma County, OK spend on personal care products and services?

About $283.4M a year, or $864 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 210 barbershops on map listings, it comes to $1.3M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 328,101 households in Oklahoma County and national spending patterns by income.

How does Oklahoma County, OK compare with the U.S. for barbershops?

Oklahoma County has 6.4 barbershops per 10,000 households, 21% above the U.S. rate of 5.3. Spending per shop is $1.3M, 28% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Oklahoma County would have about 150, against 210 on map listings. There is one business with payroll in the industry for every 14,914 households, against one for every 16,589 across the U.S.

How fast is Oklahoma County, OK growing?

Population estimates put Oklahoma County at 822,125 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 328,101 households. Median household income in Oklahoma County is $66,679, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oklahoma County scores 40 for barbershops (lower middle), #936 of 1,356 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oklahoma County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in Oklahoma County

Screening a site or an acquisition in Oklahoma County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Oklahoma County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.