Food and drink · Metro area · Wisconsin
Bakeries and dessert shops in the Oshkosh-Neenah, WI metro area
How the Oshkosh-Neenah, WI metro area compares with other metro areas and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #18 of 387 scored metro areas
#1 of 13 scored metro areas based in Wisconsin
- Listings
- 38
- 13 chain locations (34%)
- Official establishments
- 30
- All snack bars and retail bakeries · +50.0% since 2019
- Household spending a year
- $278.1M
- On food away from home · $3,827 a household
- Spending per listing
- $7.3M
- 77% above the U.S.
- Listings per 10k households
- 5.2
- 47% below the U.S.
- Population, 2025
- 174,218
- +1.4% since 2020
See the bakeries and dessert shops around any address in the Oshkosh-Neenah metro area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oshkosh-Neenah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For bakeries and dessert shops, the Oshkosh-Neenah metro area has a Groundwork market score of 74 (upper middle): #18 of 387 scored metro areas and #1 of 13 scored metro areas based in Wisconsin. That puts it in the top 10% of metro areas for bakeries and dessert shops.
Households in the Oshkosh-Neenah metro area spend about $278.1M a year on food away from home, or $3,827 per household, 6% below the U.S. average. That is about $7.3M of household spending for each shop on map listings, 77% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
There are 38 bakeries and dessert shops on map listings in the Oshkosh-Neenah metro area as of September 2026. 13 of them (34%) are chain locations, against 35% across the U.S. That comes to 5.2 for every 10,000 households, 47% below the U.S. rate of 9.8.
Official counts show 30 businesses with payroll classed as snack bars and retail bakeries in the Oshkosh-Neenah metro area in 2023, up 50.0% from 2019. That is one for every 2,422 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Since fiscal 2022, 1 SBA-backed loan worth $240K has gone to businesses classed as snack bars and retail bakeries in the Oshkosh-Neenah metro area. Population estimates put the population change in the Oshkosh-Neenah metro area from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%).
How the Oshkosh-Neenah metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oshkosh-Neenah metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 7.6 | 9.8 |
| Spending per listing | $7.3M | $5.2M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 2,422 | 1,735 | 1,369 |
| Official establishment growth, 2019–2023 | +50.0% | +35.1% | +24.6% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,827 | $3,959 | $4,070 |
| Median household income | $74,925 | $77,485 | $80,734 |
| Groundwork market score | 74 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30All snack bars and retail bakeries · +50.0% over the period
- Employees, 2023
- 478
- Annual payroll, 2023
- $8.6M
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 3813 chain locations
- Listings at the U.S. rate for this spending
- 67The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $240K
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Oshkosh-Neenah metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Oshkosh-Neenah metro area
- Population, 2025 estimate
- 174,218+1.4% since 2020
- Households
- 72,667
- Median age
- 40.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 435 sq. mi.
- People per square mile
- 395
- Median household income
- $74,925+28.0% vs. 2015–2019, before inflation
- Average household income
- $94,286
- Median home value
- $225,800
- Jobs located here
- 96,519
- Daytime population
- 182,504Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Oshkosh-Neenah metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Oshkosh-Neenah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for bakeries and dessert shops, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Oshkosh-Neenah metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 77 | 969 | 6.6 | $7M | +2.6% | #9 of 387 |
| 1Oshkosh-Neenah, WI | 74 | 38 | 5.2 | $7.3M | +1.4% | #18 of 387 |
| 2Fond du Lac, WI | 72 | 23 | 5.3 | $7.2M | +0.5% | #27 of 387 |
| 3Janesville-Beloit, WI | 71 | 47 | 7.0 | $5.4M | +1.7% | #30 of 387 |
| 4Madison, WI | 69 | 244 | 8.1 | $5.3M | +4.1% | #44 of 387 |
| 5Appleton, WI | 68 | 74 | 7.4 | $5.6M | +2.7% | #51 of 387 |
| 6Eau Claire, WI | 68 | 50 | 7.0 | $5.5M | +2.6% | #52 of 387 |
| 7Wausau, WI | 67 | 31 | 5.4 | $7.3M | +1.0% | #55 of 387 |
| 8Kenosha, WI | 67 | 52 | 7.5 | $5.4M | −0.4% | #59 of 387 |
| Duluth, MN-WI | 65 | 81 | 6.7 | $5.6M | +0.2% | #71 of 387 |
Other business types in the Oshkosh-Neenah metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes68
- Sit-down restaurants65
- Fast food and sandwich shops67
- Pizza58
- Coffee shops and cafes72
- Bakeries and dessert shops74
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Oshkosh-Neenah, WI metro area?
As of September 2026, map listings count 38 bakeries and dessert shops in the Oshkosh-Neenah metro area. 13 of them (34%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 30 businesses with payroll classed as snack bars and retail bakeries in 2023, up 50.0% from 2019. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.
How much do households in the Oshkosh-Neenah, WI metro area spend on food away from home?
About $278.1M a year, or $3,827 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 38 bakeries and dessert shops on map listings, it comes to $7.3M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 72,667 households in the Oshkosh-Neenah metro area and national spending patterns by income.
How does the Oshkosh-Neenah, WI metro area compare with the U.S. for bakeries and dessert shops?
The Oshkosh-Neenah metro area has 5.2 bakeries and dessert shops per 10,000 households, 47% below the U.S. rate of 9.8. Spending per shop is $7.3M, 77% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the Oshkosh-Neenah metro area would have about 67, against 38 on map listings. There is one business with payroll in the industry for every 2,422 households, against one for every 1,369 across the U.S. The official count rose 50.0% from 2019 to 2023, against +24.6% for the U.S.
How fast is the Oshkosh-Neenah, WI metro area growing?
Population estimates put the Oshkosh-Neenah metro area at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in the Oshkosh-Neenah metro area is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oshkosh-Neenah metro area scores 74 for bakeries and dessert shops (upper middle), #18 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Oshkosh-Neenah metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Oshkosh-Neenah metro area
Screening a site or an acquisition in the Oshkosh-Neenah metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Oshkosh-Neenah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.