Food and drink · County · Wisconsin
Bakeries and dessert shops in Shawano County, WI
Competitor counts, household spending and official business counts for bakeries and dessert shops in Shawano County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,375 of 1,889 scored counties
#53 of 61 scored counties in Wisconsin
- Listings
- 20
- 1 chain location (5%)
- Official establishments
- 9
- All snack bars and retail bakeries
- Household spending a year
- $61.2M
- On food away from home · $3,548 a household
- Spending per listing
- $3.1M
- 26% below the U.S.
- Listings per 10k households
- 11.6
- 18% above the U.S.
- Population, 2025
- 41,560
- +1.7% since 2020
See the bakeries and dessert shops around any address in Shawano County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,548 per household (13% below the U.S. average), households in Shawano County spend about $61.2M a year on food away from home. That works out to $3.1M per shop, 26% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
Shawano County has 20 bakeries and dessert shops on map listings as of September 2026. One of them (5%) is a chain location, against 35% across the U.S. That comes to 11.6 for every 10,000 households, 18% above the U.S. rate of 9.8.
Official counts show 9 businesses with payroll classed as snack bars and retail bakeries in Shawano County in 2023. That is one for every 1,916 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts list 4 one-person businesses without payroll.
Between 2020 and 2025, the population of Shawano County grew 1.7%, slower than the U.S. (+3.1%). For bakeries and dessert shops, Shawano County has a Groundwork market score of 38 (lower middle): #1,375 of 1,889 scored counties and #53 of 61 scored counties in Wisconsin.
How Shawano County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shawano County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.6 | 7.6 | 9.8 |
| Spending per listing | $3.1M | $5.2M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,916 | 1,735 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +35.1% | +24.6% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,548 | $3,959 | $4,070 |
| Median household income | $66,479 | $77,485 | $80,734 |
| Groundwork market score | 38 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 9All snack bars and retail bakeries
- Employees, 2023
- 27
- Annual payroll, 2023
- $680K
- One-person businesses, 2023
- 4All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 201 chain location
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in Shawano County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Shawano County
- Population, 2025 estimate
- 41,560+1.7% since 2020
- Households
- 17,246
- Median age
- 45.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 893 sq. mi.
- People per square mile
- 46
- Median household income
- $66,479+17.6% vs. 2015–2019, before inflation
- Average household income
- $85,669
- Median home value
- $194,000
- Jobs located here
- 12,350
- Daytime population
- 32,224Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shawano County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for bakeries and dessert shops, numbered among those based in Wisconsin, with Shawano County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, WI | 83 | 26 | 4.6 | $9.6M | +1.8% | #57 of 1,889 |
| 2Pierce County, WI | 81 | 10 | 6.3 | $6.8M | +3.1% | #76 of 1,889 |
| 3Oconto County, WI | 81 | 10 | 5.9 | $6.4M | +2.9% | #77 of 1,889 |
| 4Clark County, WI | 77 | 5 | 3.9 | $9.3M | +1.2% | #124 of 1,889 |
| 5Calumet County, WI | 76 | 11 | 5.1 | $8.2M | +2.9% | #138 of 1,889 |
| 6St. Croix County, WI | 75 | 25 | 6.7 | $7M | +4.7% | #162 of 1,889 |
| 7Winnebago County, WI | 72 | 38 | 5.2 | $7.3M | +1.4% | #215 of 1,889 |
| 8Monroe County, WI | 70 | 5 | 2.7 | $13.4M | +0.6% | #251 of 1,889 |
| 9Jefferson County, WI | 70 | 19 | 5.4 | $7.3M | +0.3% | #255 of 1,889 |
| 10Fond du Lac County, WI | 70 | 23 | 5.3 | $7.2M | +0.5% | #257 of 1,889 |
| 53Shawano County, WI | 38 | 20 | 11.6 | $3.1M | +1.7% | #1,375 of 1,889 |
Other business types in Shawano County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes33
- Sit-down restaurants34
- Fast food and sandwich shops65
- Pizza76
- Coffee shops and cafes49
- Bakeries and dessert shops38
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Shawano County, WI?
Map listings as of September 2026 show 20 bakeries and dessert shops in Shawano County. One of them (5%) is a chain location. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 9 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts also show 4 one-person businesses without payroll.
How much do households in Shawano County, WI spend on food away from home?
About $61.2M a year, or $3,548 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 20 bakeries and dessert shops on map listings, it comes to $3.1M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 17,246 households in Shawano County and national spending patterns by income.
How does Shawano County, WI compare with the U.S. for bakeries and dessert shops?
Shawano County has 11.6 bakeries and dessert shops per 10,000 households, 18% above the U.S. rate of 9.8. Spending per shop is $3.1M, 26% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Shawano County would have about 15, against 20 on map listings. There is one business with payroll in the industry for every 1,916 households, against one for every 1,369 across the U.S.
How fast is Shawano County, WI growing?
Population estimates put Shawano County at 41,560 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 17,246 households. The median household income in Shawano County is $66,479 a year, 18% below the U.S. median of $80,734. That rose 17.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shawano County scores 38 for bakeries and dessert shops (lower middle), #1,375 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shawano County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Shawano County
Screening a site or an acquisition in Shawano County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.