Groundwork

Food and drink · County · Wisconsin

Bakeries and dessert shops in Crawford County, WI

The bakeries and dessert shops in Crawford County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 34 out of 100: Lower middle

Ranked #1,502 of 1,889 scored counties
#55 of 61 scored counties in Wisconsin

Listings
6
1 chain location (17%)
Official establishments
4
All snack bars and retail bakeries
Household spending a year
$23.1M
On food away from home · $3,441 a household
Spending per listing
$3.8M
7% below the U.S.
Listings per 10k households
8.9
9% below the U.S.
Population, 2025
15,910
−1.1% since 2020

See the bakeries and dessert shops around any address in Crawford County

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For bakeries and dessert shops, Crawford County has a Groundwork market score of 34 (lower middle): #1,502 of 1,889 scored counties and #55 of 61 scored counties in Wisconsin. That puts it in the bottom quarter of counties.

Household spending on food away from home in Crawford County comes to about $23.1M a year: $3,441 per household, 15% below the U.S. average. That works out to $3.8M per shop, 7% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.

There are 6 bakeries and dessert shops on map listings in Crawford County as of September 2026. One of them (17%) is a chain location, against 35% across the U.S. That comes to 8.9 for every 10,000 households, 9% below the U.S. rate of 9.8.

In 2023, official counts showed 4 businesses with payroll in Crawford County classed as snack bars and retail bakeries. That is one for every 1,677 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Population estimates put the population change in Crawford County from 2020 to 2025 at −1.1%, against +3.1% for the U.S.

How Crawford County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Crawford County, WI compared with Wisconsin and the U.S.
MeasureCrawford CountyWisconsinU.S.
Listings per 10k households8.97.69.8
Spending per listing$3.8M$5.2M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,6771,7351,369
Official establishment growth, 2019–2023n/a+35.1%+24.6%
Population growth, 2020–2025−1.1%+1.3%+3.1%
Spending per household on food away from home$3,441$3,959$4,070
Median household income$64,094$77,485$80,734
Groundwork market score3464

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4All snack bars and retail bakeries
Employees, 2023
43
Annual payroll, 2023
$403K
One-person businesses, 2023
0All snack bars and retail bakeries with no payroll
Map listings, September 2026
61 chain location
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack bars and retail bakeries in Crawford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in Crawford County

Population, 2025 estimate
15,910−1.1% since 2020
Households
6,706
Median age
47.0
Homes lived in by their owners
77%
Vehicles per household
1.9
Land area
571 sq. mi.
People per square mile
28
Median household income
$64,094+26.7% vs. 2015–2019, before inflation
Average household income
$81,254
Median home value
$183,400
Jobs located here
6,636
Daytime population
14,868Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Crawford County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for bakeries and dessert shops, numbered among those based in Wisconsin, with Crawford County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Washington County, WI83264.6$9.6M+1.8%#57 of 1,889
2Pierce County, WI81106.3$6.8M+3.1%#76 of 1,889
3Oconto County, WI81105.9$6.4M+2.9%#77 of 1,889
4Clark County, WI7753.9$9.3M+1.2%#124 of 1,889
5Calumet County, WI76115.1$8.2M+2.9%#138 of 1,889
6St. Croix County, WI75256.7$7M+4.7%#162 of 1,889
7Winnebago County, WI72385.2$7.3M+1.4%#215 of 1,889
8Monroe County, WI7052.7$13.4M+0.6%#251 of 1,889
9Jefferson County, WI70195.4$7.3M+0.3%#255 of 1,889
10Fond du Lac County, WI70235.3$7.2M+0.5%#257 of 1,889
55Crawford County, WI3468.9$3.8M−1.1%#1,502 of 1,889

Other business types in Crawford County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in Crawford County, WI?

As of September 2026, map listings count 6 bakeries and dessert shops in Crawford County. One of them (17%) is a chain location. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 4 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.

How much do households in Crawford County, WI spend on food away from home?

About $23.1M a year, or $3,441 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 6 bakeries and dessert shops on map listings, it comes to $3.8M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 6,706 households in Crawford County and national spending patterns by income.

How does Crawford County, WI compare with the U.S. for bakeries and dessert shops?

Crawford County has 8.9 bakeries and dessert shops per 10,000 households, 9% below the U.S. rate of 9.8. Spending per shop is $3.8M, 7% below the U.S. figure of $4.1M. The count on map listings matches the U.S. ratio of bakeries and dessert shops to household spending. There is one business with payroll in the industry for every 1,677 households, against one for every 1,369 across the U.S.

How fast is Crawford County, WI growing?

Population estimates put Crawford County at 15,910 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 6,706 households. The median household income in Crawford County is $64,094 a year, 21% below the U.S. median of $80,734. That rose 26.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Crawford County scores 34 for bakeries and dessert shops (lower middle), #1,502 of 1,889 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Crawford County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in Crawford County

Screening a site or an acquisition in Crawford County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.