Food and drink · Metro area · Wisconsin
Bakeries and dessert shops in the Madison, WI metro area
Competitor counts, household spending and official business counts for bakeries and dessert shops in the Madison, WI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #44 of 387 scored metro areas
#4 of 13 scored metro areas based in Wisconsin
- Listings
- 244
- 67 chain locations (27%)
- Official establishments
- 208
- All snack bars and retail bakeries · +39.3% since 2019
- Household spending a year
- $1.3B
- On food away from home · $4,321 a household
- Spending per listing
- $5.3M
- 29% above the U.S.
- Listings per 10k households
- 8.1
- 17% below the U.S.
- Population, 2025
- 709,685
- +4.1% since 2020
See the bakeries and dessert shops around any address in the Madison metro area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 244 bakeries and dessert shops in the Madison metro area. 67 of them (27%) are chain locations, against 35% across the U.S. Per 10,000 households, that is 8.1, 17% below the U.S. rate of 9.8.
At $4,321 per household (6% above the U.S. average), households in the Madison metro area spend about $1.3B a year on food away from home. That works out to $5.3M per shop, 29% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
Official counts show 208 businesses with payroll classed as snack bars and retail bakeries in the Madison metro area in 2023, up 39.3% from 2019. That is one for every 1,450 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts also show 25 one-person businesses without payroll. Since fiscal 2022, 9 SBA-backed loans worth $2.4M have gone to businesses classed as snack bars and retail bakeries in the Madison metro area.
Population estimates put the population change in the Madison metro area from 2020 to 2025 at +4.1%, faster than the U.S. (+3.1%). The Groundwork market score for bakeries and dessert shops in the Madison metro area is 69 (upper middle), #44 of 387 scored metro areas and #4 of 13 scored metro areas based in Wisconsin. That puts it in the top quarter of metro areas.
How the Madison metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.1 | 7.6 | 9.8 |
| Spending per listing | $5.3M | $5.2M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,450 | 1,735 | 1,369 |
| Official establishment growth, 2019–2023 | +39.3% | +35.1% | +24.6% |
| Population growth, 2020–2025 | +4.1% | +1.3% | +3.1% |
| Spending per household on food away from home | $4,321 | $3,959 | $4,070 |
| Median household income | $88,804 | $77,485 | $80,734 |
| Groundwork market score | 69 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 208All snack bars and retail bakeries · +39.3% over the period
- Employees, 2023
- 2,535
- Annual payroll, 2023
- $50.2M
- One-person businesses, 2023
- 25All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 24467 chain locations
- Listings at the U.S. rate for this spending
- 315The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $2.4M
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Madison metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Madison metro area
- Population, 2025 estimate
- 709,685+4.1% since 2020
- Households
- 301,580
- Median age
- 39.0
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.7
- Land area
- 3,309 sq. mi.
- People per square mile
- 209
- Median household income
- $88,804+22.7% vs. 2015–2019, before inflation
- Average household income
- $116,647
- Median home value
- $372,400
- Jobs located here
- 417,554
- Daytime population
- 747,946Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Madison metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for bakeries and dessert shops, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Madison metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 77 | 969 | 6.6 | $7M | +2.6% | #9 of 387 |
| 1Oshkosh-Neenah, WI | 74 | 38 | 5.2 | $7.3M | +1.4% | #18 of 387 |
| 2Fond du Lac, WI | 72 | 23 | 5.3 | $7.2M | +0.5% | #27 of 387 |
| 3Janesville-Beloit, WI | 71 | 47 | 7.0 | $5.4M | +1.7% | #30 of 387 |
| 4Madison, WI | 69 | 244 | 8.1 | $5.3M | +4.1% | #44 of 387 |
| 5Appleton, WI | 68 | 74 | 7.4 | $5.6M | +2.7% | #51 of 387 |
| 6Eau Claire, WI | 68 | 50 | 7.0 | $5.5M | +2.6% | #52 of 387 |
| 7Wausau, WI | 67 | 31 | 5.4 | $7.3M | +1.0% | #55 of 387 |
| 8Kenosha, WI | 67 | 52 | 7.5 | $5.4M | −0.4% | #59 of 387 |
| Duluth, MN-WI | 65 | 81 | 6.7 | $5.6M | +0.2% | #71 of 387 |
Other business types in the Madison metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes74
- Sit-down restaurants69
- Fast food and sandwich shops82
- Pizza78
- Coffee shops and cafes55
- Bakeries and dessert shops69
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Madison, WI metro area?
The Madison metro area has 244 bakeries and dessert shops on map listings as of September 2026. 67 of them (27%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 208 businesses with payroll classed as snack bars and retail bakeries in 2023, up 39.3% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 25 one-person businesses have no payroll, by official counts.
How much do households in the Madison, WI metro area spend on food away from home?
About $1.3B a year, or $4,321 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 244 bakeries and dessert shops on map listings, it comes to $5.3M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 301,580 households in the Madison metro area and national spending patterns by income.
How does the Madison, WI metro area compare with the U.S. for bakeries and dessert shops?
The Madison metro area has 8.1 bakeries and dessert shops per 10,000 households, 17% below the U.S. rate of 9.8. Spending per shop is $5.3M, 29% above the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Madison metro area would have about 315, against 244 on map listings. There is one business with payroll in the industry for every 1,450 households, against one for every 1,369 across the U.S. The official count rose 39.3% from 2019 to 2023, against +24.6% for the U.S.
How fast is the Madison, WI metro area growing?
Population estimates put the Madison metro area at 709,685 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 301,580 households. Median household income in the Madison metro area is $88,804, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Madison metro area scores 69 for bakeries and dessert shops (upper middle), #44 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Madison metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Madison metro area
Screening a site or an acquisition in the Madison metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.