Food and drink · County · Wisconsin
Bakeries and dessert shops in Rock County, WI
Competitor counts, household spending and official business counts for bakeries and dessert shops in Rock County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #298 of 1,889 scored counties
#15 of 61 scored counties in Wisconsin
- Listings
- 47
- 12 chain locations (26%)
- Official establishments
- 22
- All snack bars and retail bakeries
- Household spending a year
- $254.8M
- On food away from home · $3,791 a household
- Spending per listing
- $5.4M
- 31% above the U.S.
- Listings per 10k households
- 7.0
- 29% below the U.S.
- Population, 2025
- 166,472
- +1.7% since 2020
See the bakeries and dessert shops around any address in Rock County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 47 bakeries and dessert shops in Rock County. Of those, 12 are chain locations, or 26%, against 35% across the U.S. Per 10,000 households, that is 7.0, 29% below the U.S. rate of 9.8.
At $3,791 per household (7% below the U.S. average), households in Rock County spend about $254.8M a year on food away from home. That is about $5.4M of household spending for each shop on map listings, 31% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
The official count of businesses with payroll classed as snack bars and retail bakeries in Rock County was 22 in 2023. That is one for every 3,055 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts list 7 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $2.7M have gone to businesses classed as snack bars and retail bakeries in Rock County.
Population estimates show Rock County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). Rock County scores 69 (upper middle) on the Groundwork market score for bakeries and dessert shops, ranking #298 of 1,889 scored counties and #15 of 61 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Rock County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.0 | 7.6 | 9.8 |
| Spending per listing | $5.4M | $5.2M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 3,055 | 1,735 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +35.1% | +24.6% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,791 | $3,959 | $4,070 |
| Median household income | $75,673 | $77,485 | $80,734 |
| Groundwork market score | 69 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 22All snack bars and retail bakeries
- Employees, 2023
- 202
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- 7All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 4712 chain locations
- Listings at the U.S. rate for this spending
- 62The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2.7M
SBA-backed loans to businesses classed as snack bars and retail bakeries in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Rock County
- Population, 2025 estimate
- 166,472+1.7% since 2020
- Households
- 67,201
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 229
- Median household income
- $75,673+30.8% vs. 2015–2019, before inflation
- Average household income
- $91,984
- Median home value
- $231,600
- Jobs located here
- 69,632
- Daytime population
- 154,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for bakeries and dessert shops, numbered among those based in Wisconsin, with Rock County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, WI | 83 | 26 | 4.6 | $9.6M | +1.8% | #57 of 1,889 |
| 2Pierce County, WI | 81 | 10 | 6.3 | $6.8M | +3.1% | #76 of 1,889 |
| 3Oconto County, WI | 81 | 10 | 5.9 | $6.4M | +2.9% | #77 of 1,889 |
| 4Clark County, WI | 77 | 5 | 3.9 | $9.3M | +1.2% | #124 of 1,889 |
| 5Calumet County, WI | 76 | 11 | 5.1 | $8.2M | +2.9% | #138 of 1,889 |
| 6St. Croix County, WI | 75 | 25 | 6.7 | $7M | +4.7% | #162 of 1,889 |
| 7Winnebago County, WI | 72 | 38 | 5.2 | $7.3M | +1.4% | #215 of 1,889 |
| 8Monroe County, WI | 70 | 5 | 2.7 | $13.4M | +0.6% | #251 of 1,889 |
| 9Jefferson County, WI | 70 | 19 | 5.4 | $7.3M | +0.3% | #255 of 1,889 |
| 10Fond du Lac County, WI | 70 | 23 | 5.3 | $7.2M | +0.5% | #257 of 1,889 |
| 15Rock County, WI | 69 | 47 | 7.0 | $5.4M | +1.7% | #298 of 1,889 |
Other business types in Rock County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes58
- Sit-down restaurants54
- Fast food and sandwich shops58
- Pizza61
- Coffee shops and cafes68
- Bakeries and dessert shops69
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Rock County, WI?
There are 47 bakeries and dessert shops on map listings in Rock County as of September 2026. 12 of them (26%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 22 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts also show 7 one-person businesses without payroll.
How much do households in Rock County, WI spend on food away from home?
About $254.8M a year, or $3,791 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 47 bakeries and dessert shops on map listings, it comes to $5.4M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 67,201 households in Rock County and national spending patterns by income.
How does Rock County, WI compare with the U.S. for bakeries and dessert shops?
Rock County has 7.0 bakeries and dessert shops per 10,000 households, 29% below the U.S. rate of 9.8. Spending per shop is $5.4M, 31% above the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Rock County would have about 62, against 47 on map listings. There is one business with payroll in the industry for every 3,055 households, against one for every 1,369 across the U.S.
How fast is Rock County, WI growing?
Population estimates put Rock County at 166,472 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 67,201 households. Median household income in Rock County is $75,673, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rock County scores 69 for bakeries and dessert shops (upper middle), #298 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rock County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Rock County
Screening a site or an acquisition in Rock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.