Groundwork

Food and drink · County · Wisconsin

Bakeries and dessert shops in Pepin County, WI

The bakeries and dessert shops in Pepin County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
5
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$11.5M
On food away from home · $3,775 a household
Spending per listing
$2.3M
44% below the U.S.
Listings per 10k households
16.4
67% above the U.S.
Population, 2025
7,513
+2.2% since 2020

See the bakeries and dessert shops around any address in Pepin County

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pepin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 5 bakeries and dessert shops in Pepin County. None of them are chain locations, against 35% across the U.S. That comes to 16.4 for every 10,000 households, 67% above the U.S. rate of 9.8.

Household spending on food away from home in Pepin County comes to about $11.5M a year: $3,775 per household, 7% below the U.S. average. Spread across 5 bakeries and dessert shops, that is $2.3M per shop, 44% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

There is no official count of businesses with payroll classed as snack bars and retail bakeries in Pepin County: counts under 3 aren’t published.

Population estimates put the population change in Pepin County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Pepin County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Pepin County, WI compared with Wisconsin and the U.S.
MeasurePepin CountyWisconsinU.S.
Listings per 10k households16.47.69.8
Spending per listing$2.3M$5.2M$4.1M
Households per official establishment (all snack bars and retail bakeries)n/a1,7351,369
Official establishment growth, 2019–2023n/a+35.1%+24.6%
Population growth, 2020–2025+2.2%+1.3%+3.1%
Spending per household on food away from home$3,775$3,959$4,070
Median household income$75,256$77,485$80,734
Groundwork market scoreNot scored64

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll snack bars and retail bakeries
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
0All snack bars and retail bakeries with no payroll
Map listings, September 2026
50 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack bars and retail bakeries in Pepin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in Pepin County

Population, 2025 estimate
7,513+2.2% since 2020
Households
3,046
Median age
46.4
Homes lived in by their owners
83%
Vehicles per household
2.2
Land area
232 sq. mi.
People per square mile
32
Median household income
$75,256
Average household income
$94,084
Median home value
$214,800
Jobs located here
2,371
Daytime population
5,987Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Pepin County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of Pepin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for bakeries and dessert shops, numbered among those based in Wisconsin, with Pepin County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Washington County, WI83264.6$9.6M+1.8%#57 of 1,889
2Pierce County, WI81106.3$6.8M+3.1%#76 of 1,889
3Oconto County, WI81105.9$6.4M+2.9%#77 of 1,889
4Clark County, WI7753.9$9.3M+1.2%#124 of 1,889
5Calumet County, WI76115.1$8.2M+2.9%#138 of 1,889
6St. Croix County, WI75256.7$7M+4.7%#162 of 1,889
7Winnebago County, WI72385.2$7.3M+1.4%#215 of 1,889
8Monroe County, WI7052.7$13.4M+0.6%#251 of 1,889
9Jefferson County, WI70195.4$7.3M+0.3%#255 of 1,889
10Fond du Lac County, WI70235.3$7.2M+0.5%#257 of 1,889
Pepin County, WINot scored516.4$2.3M+2.2%

Other business types in Pepin County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many bakeries and dessert shops are in Pepin County, WI?

Pepin County has 5 bakeries and dessert shops on map listings as of September 2026. None of them are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. No official count is published for snack bars and retail bakeries in Pepin County: counts under 3 are left out.

How much do households in Pepin County, WI spend on food away from home?

About $11.5M a year, or $3,775 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 5 bakeries and dessert shops on map listings, it comes to $2.3M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 3,046 households in Pepin County and national spending patterns by income.

How does Pepin County, WI compare with the U.S. for bakeries and dessert shops?

Pepin County has 16.4 bakeries and dessert shops per 10,000 households, 67% above the U.S. rate of 9.8. Spending per shop is $2.3M, 44% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Pepin County would have about 3, against 5 on map listings.

How fast is Pepin County, WI growing?

Population estimates put Pepin County at 7,513 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 3,046 households. Median household income in Pepin County is $75,256, 7% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Pepin County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in Pepin County

Screening a site or an acquisition in Pepin County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Pepin County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.