Food and drink · County · Wisconsin
Bakeries and dessert shops in Pierce County, WI
Competitor counts, household spending and official business counts for bakeries and dessert shops in Pierce County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 81 out of 100: High
Ranked #76 of 1,889 scored counties
#2 of 61 scored counties in Wisconsin
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- 6
- All snack bars and retail bakeries
- Household spending a year
- $67.9M
- On food away from home · $4,282 a household
- Spending per listing
- $6.8M
- 64% above the U.S.
- Listings per 10k households
- 6.3
- 36% below the U.S.
- Population, 2025
- 43,519
- +3.1% since 2020
See the bakeries and dessert shops around any address in Pierce County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For bakeries and dessert shops, Pierce County has a Groundwork market score of 81 (high): #76 of 1,889 scored counties and #2 of 61 scored counties in Wisconsin. That puts it in the top 10% of counties for bakeries and dessert shops.
Map listings as of September 2026 show 10 bakeries and dessert shops in Pierce County. One of them (10%) is a chain location, against 35% across the U.S. Per 10,000 households, that is 6.3, 36% below the U.S. rate of 9.8.
Households in Pierce County spend about $67.9M a year on food away from home, or $4,282 per household, 5% above the U.S. average. That works out to $6.8M per shop, 64% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
Official counts show 6 businesses with payroll classed as snack bars and retail bakeries in Pierce County in 2023. That is one for every 2,645 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Since fiscal 2022, 1 SBA-backed loan worth $35K has gone to businesses classed as snack bars and retail bakeries in Pierce County. Population estimates show Pierce County grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%).
How Pierce County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pierce County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.3 | 7.6 | 9.8 |
| Spending per listing | $6.8M | $5.2M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 2,645 | 1,735 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +35.1% | +24.6% |
| Population growth, 2020–2025 | +3.1% | +1.3% | +3.1% |
| Spending per household on food away from home | $4,282 | $3,959 | $4,070 |
| Median household income | $92,109 | $77,485 | $80,734 |
| Groundwork market score | 81 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 6All snack bars and retail bakeries
- Employees, 2023
- 37
- Annual payroll, 2023
- $616K
- One-person businesses, 2023
- 3All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $35K
SBA-backed loans to businesses classed as snack bars and retail bakeries in Pierce County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Pierce County
- Population, 2025 estimate
- 43,519+3.1% since 2020
- Households
- 15,867
- Median age
- 39.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.2
- Land area
- 574 sq. mi.
- People per square mile
- 74
- Median household income
- $92,109+27.4% vs. 2015–2019, before inflation
- Average household income
- $118,966
- Median home value
- $333,700
- Jobs located here
- 10,112
- Daytime population
- 35,071Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pierce County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for bakeries and dessert shops, numbered among those based in Wisconsin, with Pierce County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, WI | 83 | 26 | 4.6 | $9.6M | +1.8% | #57 of 1,889 |
| 2Pierce County, WI | 81 | 10 | 6.3 | $6.8M | +3.1% | #76 of 1,889 |
| 3Oconto County, WI | 81 | 10 | 5.9 | $6.4M | +2.9% | #77 of 1,889 |
| 4Clark County, WI | 77 | 5 | 3.9 | $9.3M | +1.2% | #124 of 1,889 |
| 5Calumet County, WI | 76 | 11 | 5.1 | $8.2M | +2.9% | #138 of 1,889 |
| 6St. Croix County, WI | 75 | 25 | 6.7 | $7M | +4.7% | #162 of 1,889 |
| 7Winnebago County, WI | 72 | 38 | 5.2 | $7.3M | +1.4% | #215 of 1,889 |
| 8Monroe County, WI | 70 | 5 | 2.7 | $13.4M | +0.6% | #251 of 1,889 |
| 9Jefferson County, WI | 70 | 19 | 5.4 | $7.3M | +0.3% | #255 of 1,889 |
| 10Fond du Lac County, WI | 70 | 23 | 5.3 | $7.2M | +0.5% | #257 of 1,889 |
Other business types in Pierce County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes70
- Sit-down restaurants65
- Fast food and sandwich shops88
- Pizza81
- Coffee shops and cafes74
- Bakeries and dessert shops81
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Pierce County, WI?
There are 10 bakeries and dessert shops on map listings in Pierce County as of September 2026. One of them (10%) is a chain location. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 6 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts also show 3 one-person businesses without payroll.
How much do households in Pierce County, WI spend on food away from home?
About $67.9M a year, or $4,282 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 10 bakeries and dessert shops on map listings, it comes to $6.8M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 15,867 households in Pierce County and national spending patterns by income.
How does Pierce County, WI compare with the U.S. for bakeries and dessert shops?
Pierce County has 6.3 bakeries and dessert shops per 10,000 households, 36% below the U.S. rate of 9.8. Spending per shop is $6.8M, 64% above the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Pierce County would have about 16, against 10 on map listings. There is one business with payroll in the industry for every 2,645 households, against one for every 1,369 across the U.S.
How fast is Pierce County, WI growing?
Population estimates put Pierce County at 43,519 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 15,867 households. Median household income in Pierce County is $92,109, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pierce County scores 81 for bakeries and dessert shops (high), #76 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pierce County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Pierce County
Screening a site or an acquisition in Pierce County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.