Food and drink · County · Wisconsin
Bakeries and dessert shops in Vilas County, WI
Competitor counts, household spending and official business counts for bakeries and dessert shops in Vilas County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #1,724 of 1,889 scored counties
#59 of 61 scored counties in Wisconsin
- Listings
- 15
- 0 chain locations (0%)
- Official establishments
- 14
- All snack bars and retail bakeries
- Household spending a year
- $40.1M
- On food away from home · $3,599 a household
- Spending per listing
- $2.7M
- 35% below the U.S.
- Listings per 10k households
- 13.5
- 38% above the U.S.
- Population, 2025
- 23,761
- +2.9% since 2020
See the bakeries and dessert shops around any address in Vilas County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for bakeries and dessert shops in Vilas County is 26 (lower middle), #1,724 of 1,889 scored counties and #59 of 61 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 15 bakeries and dessert shops in Vilas County. None of them are chain locations, against 35% across the U.S. That comes to 13.5 for every 10,000 households, 38% above the U.S. rate of 9.8.
Household spending on food away from home in Vilas County comes to about $40.1M a year: $3,599 per household, 12% below the U.S. average. That is about $2.7M of household spending for each shop on map listings, 35% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
Official counts show 14 businesses with payroll classed as snack bars and retail bakeries in Vilas County in 2023. That is one for every 796 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Population estimates show Vilas County grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%).
How Vilas County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vilas County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.5 | 7.6 | 9.8 |
| Spending per listing | $2.7M | $5.2M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 796 | 1,735 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +35.1% | +24.6% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on food away from home | $3,599 | $3,959 | $4,070 |
| Median household income | $68,431 | $77,485 | $80,734 |
| Groundwork market score | 26 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 14All snack bars and retail bakeries
- Employees, 2023
- 38
- Annual payroll, 2023
- $963K
- One-person businesses, 2023
- 3All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 150 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in Vilas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Vilas County
- Population, 2025 estimate
- 23,761+2.9% since 2020
- Households
- 11,147
- Median age
- 53.2
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 858 sq. mi.
- People per square mile
- 28
- Median household income
- $68,431+45.4% vs. 2015–2019, before inflation
- Average household income
- $88,583
- Median home value
- $300,000
- Jobs located here
- 7,876
- Daytime population
- 22,608Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vilas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for bakeries and dessert shops, numbered among those based in Wisconsin, with Vilas County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, WI | 83 | 26 | 4.6 | $9.6M | +1.8% | #57 of 1,889 |
| 2Pierce County, WI | 81 | 10 | 6.3 | $6.8M | +3.1% | #76 of 1,889 |
| 3Oconto County, WI | 81 | 10 | 5.9 | $6.4M | +2.9% | #77 of 1,889 |
| 4Clark County, WI | 77 | 5 | 3.9 | $9.3M | +1.2% | #124 of 1,889 |
| 5Calumet County, WI | 76 | 11 | 5.1 | $8.2M | +2.9% | #138 of 1,889 |
| 6St. Croix County, WI | 75 | 25 | 6.7 | $7M | +4.7% | #162 of 1,889 |
| 7Winnebago County, WI | 72 | 38 | 5.2 | $7.3M | +1.4% | #215 of 1,889 |
| 8Monroe County, WI | 70 | 5 | 2.7 | $13.4M | +0.6% | #251 of 1,889 |
| 9Jefferson County, WI | 70 | 19 | 5.4 | $7.3M | +0.3% | #255 of 1,889 |
| 10Fond du Lac County, WI | 70 | 23 | 5.3 | $7.2M | +0.5% | #257 of 1,889 |
| 59Vilas County, WI | 26 | 15 | 13.5 | $2.7M | +2.9% | #1,724 of 1,889 |
Other business types in Vilas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes24
- Sit-down restaurants24
- Fast food and sandwich shops73
- Pizza65
- Coffee shops and cafes26
- Bakeries and dessert shops26
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Vilas County, WI?
Vilas County has 15 bakeries and dessert shops on map listings as of September 2026. None of them are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 14 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 3 one-person businesses have no payroll, by official counts.
How much do households in Vilas County, WI spend on food away from home?
About $40.1M a year, or $3,599 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 15 bakeries and dessert shops on map listings, it comes to $2.7M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 11,147 households in Vilas County and national spending patterns by income.
How does Vilas County, WI compare with the U.S. for bakeries and dessert shops?
Vilas County has 13.5 bakeries and dessert shops per 10,000 households, 38% above the U.S. rate of 9.8. Spending per shop is $2.7M, 35% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Vilas County would have about 10, against 15 on map listings. There is one business with payroll in the industry for every 796 households, against one for every 1,369 across the U.S.
How fast is Vilas County, WI growing?
Population estimates put Vilas County at 23,761 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 11,147 households. Median household income in Vilas County is $68,431, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 45.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vilas County scores 26 for bakeries and dessert shops (lower middle), #1,724 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vilas County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Vilas County
Screening a site or an acquisition in Vilas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.