Groundwork

Food and drink · County · Wisconsin

Bakeries and dessert shops in Waushara County, WI

The bakeries and dessert shops in Waushara County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #449 of 1,889 scored counties
#24 of 61 scored counties in Wisconsin

Listings
7
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$37.8M
On food away from home · $3,570 a household
Spending per listing
$5.4M
30% above the U.S.
Listings per 10k households
6.6
33% below the U.S.
Population, 2025
25,223
+2.8% since 2020

See the bakeries and dessert shops around any address in Waushara County

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Waushara County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in Waushara County comes to about $37.8M a year: $3,570 per household, 12% below the U.S. average. Spread across 7 bakeries and dessert shops, that is $5.4M per shop, 30% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.

Waushara County has 7 bakeries and dessert shops on map listings as of September 2026. None of them are chain locations, against 35% across the U.S. Per 10,000 households, that is 6.6, 33% below the U.S. rate of 9.8.

Official counts don’t publish a figure for snack bars and retail bakeries in Waushara County, since they leave out counts under 3. Since fiscal 2022, 2 SBA-backed loans worth $214K have gone to businesses classed as snack bars and retail bakeries in Waushara County.

Population estimates put the population change in Waushara County from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%). For bakeries and dessert shops, Waushara County has a Groundwork market score of 63 (upper middle): #449 of 1,889 scored counties and #24 of 61 scored counties in Wisconsin. That puts it in the top quarter of counties.

How Waushara County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Waushara County, WI compared with Wisconsin and the U.S.
MeasureWaushara CountyWisconsinU.S.
Listings per 10k households6.67.69.8
Spending per listing$5.4M$5.2M$4.1M
Households per official establishment (all snack bars and retail bakeries)n/a1,7351,369
Official establishment growth, 2019–2023n/a+35.1%+24.6%
Population growth, 2020–2025+2.8%+1.3%+3.1%
Spending per household on food away from home$3,570$3,959$4,070
Median household income$67,107$77,485$80,734
Groundwork market score6364

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll snack bars and retail bakeries
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
0All snack bars and retail bakeries with no payroll
Map listings, September 2026
70 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$214K

SBA-backed loans to businesses classed as snack bars and retail bakeries in Waushara County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in Waushara County

Population, 2025 estimate
25,223+2.8% since 2020
Households
10,586
Median age
50.0
Homes lived in by their owners
84%
Vehicles per household
2.1
Land area
626 sq. mi.
People per square mile
40
Median household income
$67,107+27.1% vs. 2015–2019, before inflation
Average household income
$85,592
Median home value
$203,100
Jobs located here
5,727
Daytime population
19,553Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Waushara County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of Waushara County. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for bakeries and dessert shops, numbered among those based in Wisconsin, with Waushara County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Washington County, WI83264.6$9.6M+1.8%#57 of 1,889
2Pierce County, WI81106.3$6.8M+3.1%#76 of 1,889
3Oconto County, WI81105.9$6.4M+2.9%#77 of 1,889
4Clark County, WI7753.9$9.3M+1.2%#124 of 1,889
5Calumet County, WI76115.1$8.2M+2.9%#138 of 1,889
6St. Croix County, WI75256.7$7M+4.7%#162 of 1,889
7Winnebago County, WI72385.2$7.3M+1.4%#215 of 1,889
8Monroe County, WI7052.7$13.4M+0.6%#251 of 1,889
9Jefferson County, WI70195.4$7.3M+0.3%#255 of 1,889
10Fond du Lac County, WI70235.3$7.2M+0.5%#257 of 1,889
24Waushara County, WI6376.6$5.4M+2.8%#449 of 1,889

Other business types in Waushara County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in Waushara County, WI?

Map listings as of September 2026 show 7 bakeries and dessert shops in Waushara County. None of them are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. No official count is published for snack bars and retail bakeries in Waushara County: counts under 3 are left out.

How much do households in Waushara County, WI spend on food away from home?

About $37.8M a year, or $3,570 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 7 bakeries and dessert shops on map listings, it comes to $5.4M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 10,586 households in Waushara County and national spending patterns by income.

How does Waushara County, WI compare with the U.S. for bakeries and dessert shops?

Waushara County has 6.6 bakeries and dessert shops per 10,000 households, 33% below the U.S. rate of 9.8. Spending per shop is $5.4M, 30% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Waushara County would have about 9, against 7 on map listings.

How fast is Waushara County, WI growing?

Population estimates put Waushara County at 25,223 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 10,586 households. The median household income in Waushara County is $67,107 a year, 17% below the U.S. median of $80,734. That rose 27.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Waushara County scores 63 for bakeries and dessert shops (upper middle), #449 of 1,889 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Waushara County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in Waushara County

Screening a site or an acquisition in Waushara County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Waushara County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.