Groundwork

Food and drink · County · West Virginia

Pizza places in Taylor County, WV

Competitor counts, household spending and official business counts for pizza places in Taylor County, WV, set against other counties and the U.S.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #1,474 of 2,090 scored counties
#8 of 39 scored counties in West Virginia

Listings
6
4 chain locations (67%)
Official establishments
10
All limited-service restaurants
Household spending a year
$22M
On food away from home · $3,337 a household
Spending per listing
$3.7M
28% below the U.S.
Listings per 10k households
9.1
14% above the U.S.
Population, 2025
16,287
−2.4% since 2020

See the pizza places around any address in Taylor County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 6 pizza places in Taylor County. Of those, 4 are chain locations, or 67%, against 58% across the U.S. That is 9.1 per 10,000 households, 14% above the U.S. rate of 8.0.

At $3,337 per household (18% below the U.S. average), households in Taylor County spend about $22M a year on food away from home. That is about $3.7M of household spending for each pizza place on map listings, 28% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

The official count of businesses with payroll classed as limited-service restaurants in Taylor County was 10 in 2023. That is one for every 660 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.

Population estimates show Taylor County declined 2.4% from 2020 to 2025, against +3.1% for the U.S. Taylor County scores 39 (lower middle) on the Groundwork market score for pizza places, ranking #1,474 of 2,090 scored counties and #8 of 39 scored counties in West Virginia.

How Taylor County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Taylor County, WV compared with West Virginia and the U.S.
MeasureTaylor CountyWest VirginiaU.S.
Listings per 10k households9.110.98.0
Spending per listing$3.7M$3.1M$5.1M
Households per official establishment (all limited-service restaurants)660564478
Official establishment growth, 2019–2023n/a−1.5%+6.1%
Population growth, 2020–2025−2.4%−1.4%+3.1%
Spending per household on food away from home$3,337$3,343$4,070
Median household income$57,795$59,608$80,734
Groundwork market score3920

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9 → 10All limited-service restaurants
Employees, 2023
124
Annual payroll, 2023
$1.9M
One-person businesses, 2023
0All limited-service restaurants with no payroll
Map listings, September 2026
64 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as limited-service restaurants in Taylor County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Taylor County

Population, 2025 estimate
16,287−2.4% since 2020
Households
6,604
Median age
43.0
Homes lived in by their owners
84%
Vehicles per household
1.9
Land area
173 sq. mi.
People per square mile
95
Median household income
$57,795+19.0% vs. 2015–2019, before inflation
Average household income
$76,818
Median home value
$148,800
Jobs located here
3,443
Daytime population
13,310Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Taylor County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for pizza places, numbered among those based in West Virginia, with Taylor County marked.

Top counties in West Virginia

Counties in West Virginia ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson County, WV82187.9$5.5M+9.2%#61 of 2,090
2Berkeley County, WV74428.2$4.7M+13.7%#205 of 2,090
3Hampshire County, WV6378.1$4.2M+4.4%#567 of 2,090
4Marion County, WV44187.7$4.5M−1.2%#1,256 of 2,090
5Upshur County, WV4488.4$3.8M−0.3%#1,272 of 2,090
6Mineral County, WV431311.7$3M−0.4%#1,333 of 2,090
7Putnam County, WV40229.5$4.2M−1.0%#1,432 of 2,090
8Taylor County, WV3969.1$3.7M−2.4%#1,474 of 2,090
9Preston County, WV391713.3$2.5M−0.6%#1,499 of 2,090
10Mason County, WV3898.8$3.5M−2.7%#1,515 of 2,090

Other business types in Taylor County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Taylor County, WV?

There are 6 pizza places on map listings in Taylor County as of September 2026. 4 of them (67%) are chain locations. The listings count pizza restaurants. Official counts show 10 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.

How much do households in Taylor County, WV spend on food away from home?

About $22M a year, or $3,337 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 6 pizza places on map listings, it comes to $3.7M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 6,604 households in Taylor County and national spending patterns by income.

How does Taylor County, WV compare with the U.S. for pizza places?

Taylor County has 9.1 pizza places per 10,000 households, 14% above the U.S. rate of 8.0. Spending per pizza place is $3.7M, 28% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Taylor County would have about 4, against 6 on map listings. There is one business with payroll in the industry for every 660 households, against one for every 478 across the U.S.

How fast is Taylor County, WV growing?

Population estimates put Taylor County at 16,287 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 6,604 households. The median household income in Taylor County is $57,795 a year, 28% below the U.S. median of $80,734. That rose 19.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Taylor County scores 39 for pizza places (lower middle), #1,474 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Taylor County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Taylor County

Screening a site or an acquisition in Taylor County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.