Groundwork

Food and drink · County · West Virginia

Pizza places in Brooke County, WV

The pizza places in Brooke County, WV, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 13 out of 100: Low

Ranked #2,063 of 2,090 scored counties
#37 of 39 scored counties in West Virginia

Listings
13
11 chain locations (85%)
Official establishments
21
All limited-service restaurants
Household spending a year
$31.4M
On food away from home · $3,243 a household
Spending per listing
$2.4M
53% below the U.S.
Listings per 10k households
13.4
68% above the U.S.
Population, 2025
21,142
−6.0% since 2020

See the pizza places around any address in Brooke County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brooke County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pizza places in Brooke County is 13 (low), #2,063 of 2,090 scored counties and #37 of 39 scored counties in West Virginia. That puts it in the bottom quarter of counties.

Household spending on food away from home in Brooke County comes to about $31.4M a year: $3,243 per household, 20% below the U.S. average. Spread across 13 pizza places, that is $2.4M per pizza place, 53% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

There are 13 pizza places on map listings in Brooke County as of September 2026. Chain locations make up 85% of them, against 58% across the U.S. That comes to 13.4 for every 10,000 households, 68% above the U.S. rate of 8.0.

In 2023, official counts showed 21 businesses with payroll in Brooke County classed as limited-service restaurants. That is one for every 461 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Population estimates put the population change in Brooke County from 2020 to 2025 at −6.0%, against +3.1% for the U.S.

How Brooke County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Brooke County, WV compared with West Virginia and the U.S.
MeasureBrooke CountyWest VirginiaU.S.
Listings per 10k households13.410.98.0
Spending per listing$2.4M$3.1M$5.1M
Households per official establishment (all limited-service restaurants)461564478
Official establishment growth, 2019–2023n/a−1.5%+6.1%
Population growth, 2020–2025−6.0%−1.4%+3.1%
Spending per household on food away from home$3,243$3,343$4,070
Median household income$54,316$59,608$80,734
Groundwork market score1320

Official counts and lending

Businesses

Official establishments, 2019 to 2023
17 → 21All limited-service restaurants
Employees, 2023
229
Annual payroll, 2023
$3.9M
One-person businesses, 2023
6All limited-service restaurants with no payroll
Map listings, September 2026
1311 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as limited-service restaurants in Brooke County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Brooke County

Population, 2025 estimate
21,142−6.0% since 2020
Households
9,675
Median age
46.4
Homes lived in by their owners
75%
Vehicles per household
1.5
Land area
89 sq. mi.
People per square mile
245
Median household income
$54,316+5.5% vs. 2015–2019, before inflation
Average household income
$74,922
Median home value
$141,500
Jobs located here
7,914
Daytime population
19,521Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Brooke County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Brooke County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for pizza places, numbered among those based in West Virginia, with Brooke County marked.

Top counties in West Virginia

Counties in West Virginia ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson County, WV82187.9$5.5M+9.2%#61 of 2,090
2Berkeley County, WV74428.2$4.7M+13.7%#205 of 2,090
3Hampshire County, WV6378.1$4.2M+4.4%#567 of 2,090
4Marion County, WV44187.7$4.5M−1.2%#1,256 of 2,090
5Upshur County, WV4488.4$3.8M−0.3%#1,272 of 2,090
6Mineral County, WV431311.7$3M−0.4%#1,333 of 2,090
7Putnam County, WV40229.5$4.2M−1.0%#1,432 of 2,090
8Taylor County, WV3969.1$3.7M−2.4%#1,474 of 2,090
9Preston County, WV391713.3$2.5M−0.6%#1,499 of 2,090
10Mason County, WV3898.8$3.5M−2.7%#1,515 of 2,090
37Brooke County, WV131313.4$2.4M−6.0%#2,063 of 2,090

Other business types in Brooke County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Brooke County, WV?

As of September 2026, map listings count 13 pizza places in Brooke County. 11 of them (85%) are chain locations. The listings count pizza restaurants. Official counts show 21 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 6 one-person businesses have no payroll, by official counts.

How much do households in Brooke County, WV spend on food away from home?

About $31.4M a year, or $3,243 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 13 pizza places on map listings, it comes to $2.4M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 9,675 households in Brooke County and national spending patterns by income.

How does Brooke County, WV compare with the U.S. for pizza places?

Brooke County has 13.4 pizza places per 10,000 households, 68% above the U.S. rate of 8.0. Spending per pizza place is $2.4M, 53% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Brooke County would have about 6, against 13 on map listings. There is one business with payroll in the industry for every 461 households, against one for every 478 across the U.S.

How fast is Brooke County, WV growing?

Population estimates put Brooke County at 21,142 people in 2025, down 6.0% since 2020, against +3.1% for the U.S. It has 9,675 households. Median household income in Brooke County is $54,316, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 5.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Brooke County scores 13 for pizza places (low), #2,063 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Brooke County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Brooke County

Screening a site or an acquisition in Brooke County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Brooke County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.