Food and drink · County · West Virginia
Pizza places in Upshur County, WV
How Upshur County, WV compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,272 of 2,090 scored counties
#5 of 39 scored counties in West Virginia
- Listings
- 8
- 8 chain locations (100%)
- Official establishments
- 13
- All limited-service restaurants
- Household spending a year
- $30.5M
- On food away from home · $3,188 a household
- Spending per listing
- $3.8M
- 25% below the U.S.
- Listings per 10k households
- 8.4
- 5% above the U.S.
- Population, 2025
- 23,758
- −0.3% since 2020
See the pizza places around any address in Upshur County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 8 pizza places in Upshur County. All of them are chain locations, against 58% across the U.S. Per 10,000 households, that is 8.4, 5% above the U.S. rate of 8.0.
At $3,188 per household (22% below the U.S. average), households in Upshur County spend about $30.5M a year on food away from home. Spread across 8 pizza places, that is $3.8M per pizza place, 25% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
The official count of businesses with payroll classed as limited-service restaurants in Upshur County was 13 in 2023. That is one for every 735 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 3 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $258K has gone to businesses classed as limited-service restaurants in Upshur County.
Population estimates put the population change in Upshur County from 2020 to 2025 at −0.3%, against +3.1% for the U.S. The Groundwork market score for pizza places in Upshur County is 44 (lower middle), #1,272 of 2,090 scored counties and #5 of 39 scored counties in West Virginia.
How Upshur County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Upshur County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.4 | 10.9 | 8.0 |
| Spending per listing | $3.8M | $3.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 735 | 564 | 478 |
| Official establishment growth, 2019–2023 | n/a | −1.5% | +6.1% |
| Population growth, 2020–2025 | −0.3% | −1.4% | +3.1% |
| Spending per household on food away from home | $3,188 | $3,343 | $4,070 |
| Median household income | $54,338 | $59,608 | $80,734 |
| Groundwork market score | 44 | 20 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 13All limited-service restaurants
- Employees, 2023
- 280
- Annual payroll, 2023
- $4.7M
- One-person businesses, 2023
- 3All limited-service restaurants with no payroll
- Map listings, September 2026
- 88 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $258K
SBA-backed loans to businesses classed as limited-service restaurants in Upshur County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Upshur County
- Population, 2025 estimate
- 23,758−0.3% since 2020
- Households
- 9,557
- Median age
- 43.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.8
- Land area
- 355 sq. mi.
- People per square mile
- 67
- Median household income
- $54,338+34.8% vs. 2015–2019, before inflation
- Average household income
- $71,843
- Median home value
- $170,800
- Jobs located here
- 7,754
- Daytime population
- 21,898Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Upshur County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for pizza places, numbered among those based in West Virginia, with Upshur County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 82 | 18 | 7.9 | $5.5M | +9.2% | #61 of 2,090 |
| 2Berkeley County, WV | 74 | 42 | 8.2 | $4.7M | +13.7% | #205 of 2,090 |
| 3Hampshire County, WV | 63 | 7 | 8.1 | $4.2M | +4.4% | #567 of 2,090 |
| 4Marion County, WV | 44 | 18 | 7.7 | $4.5M | −1.2% | #1,256 of 2,090 |
| 5Upshur County, WV | 44 | 8 | 8.4 | $3.8M | −0.3% | #1,272 of 2,090 |
| 6Mineral County, WV | 43 | 13 | 11.7 | $3M | −0.4% | #1,333 of 2,090 |
| 7Putnam County, WV | 40 | 22 | 9.5 | $4.2M | −1.0% | #1,432 of 2,090 |
| 8Taylor County, WV | 39 | 6 | 9.1 | $3.7M | −2.4% | #1,474 of 2,090 |
| 9Preston County, WV | 39 | 17 | 13.3 | $2.5M | −0.6% | #1,499 of 2,090 |
| 10Mason County, WV | 38 | 9 | 8.8 | $3.5M | −2.7% | #1,515 of 2,090 |
Other business types in Upshur County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Upshur County, WV?
Upshur County has 8 pizza places on map listings as of September 2026. 8 of them (100%) are chain locations. The listings count pizza restaurants. Official counts show 13 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 3 one-person businesses without payroll.
How much do households in Upshur County, WV spend on food away from home?
About $30.5M a year, or $3,188 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 8 pizza places on map listings, it comes to $3.8M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 9,557 households in Upshur County and national spending patterns by income.
How does Upshur County, WV compare with the U.S. for pizza places?
Upshur County has 8.4 pizza places per 10,000 households, 5% above the U.S. rate of 8.0. Spending per pizza place is $3.8M, 25% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Upshur County would have about 6, against 8 on map listings. There is one business with payroll in the industry for every 735 households, against one for every 478 across the U.S.
How fast is Upshur County, WV growing?
Population estimates put Upshur County at 23,758 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 9,557 households. The median household income in Upshur County is $54,338 a year, 33% below the U.S. median of $80,734. That rose 34.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Upshur County scores 44 for pizza places (lower middle), #1,272 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Upshur County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Upshur County
Screening a site or an acquisition in Upshur County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.