Food and drink · County · West Virginia
Pizza places in Morgan County, WV
How Morgan County, WV compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 1 chain location (33%)
- Official establishments
- 6
- All limited-service restaurants
- Household spending a year
- $25.6M
- On food away from home · $3,493 a household
- Spending per listing
- $8.5M
- 68% above the U.S.
- Listings per 10k households
- 4.1
- 49% below the U.S.
- Population, 2025
- 18,027
- +5.5% since 2020
See the pizza places around any address in Morgan County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Morgan County spend about $25.6M a year on food away from home, or $3,493 per household, 14% below the U.S. average. That works out to $8.5M per pizza place, 68% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
Morgan County has 3 pizza places on map listings as of September 2026. Per 10,000 households, that is 4.1, 49% below the U.S. rate of 8.0.
The official count of businesses with payroll classed as limited-service restaurants in Morgan County was 6 in 2023. That is one for every 1,224 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.
Between 2020 and 2025, the population of Morgan County grew 5.5%, faster than the U.S. (+3.1%). With 3 pizza places on map listings, Morgan County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Morgan County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.1 | 10.9 | 8.0 |
| Spending per listing | $8.5M | $3.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 1,224 | 564 | 478 |
| Official establishment growth, 2019–2023 | n/a | −1.5% | +6.1% |
| Population growth, 2020–2025 | +5.5% | −1.4% | +3.1% |
| Spending per household on food away from home | $3,493 | $3,343 | $4,070 |
| Median household income | $72,179 | $59,608 | $80,734 |
| Groundwork market score | Not scored | 20 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 6All limited-service restaurants
- Employees, 2023
- 101
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 31 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Morgan County
- Population, 2025 estimate
- 18,027+5.5% since 2020
- Households
- 7,342
- Median age
- 49.1
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.2
- Land area
- 229 sq. mi.
- People per square mile
- 76
- Median household income
- $72,179+39.5% vs. 2015–2019, before inflation
- Average household income
- $81,830
- Median home value
- $240,600
- Jobs located here
- 3,253
- Daytime population
- 12,615Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for pizza places, numbered among those based in West Virginia, with Morgan County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 82 | 18 | 7.9 | $5.5M | +9.2% | #61 of 2,090 |
| 2Berkeley County, WV | 74 | 42 | 8.2 | $4.7M | +13.7% | #205 of 2,090 |
| 3Hampshire County, WV | 63 | 7 | 8.1 | $4.2M | +4.4% | #567 of 2,090 |
| 4Marion County, WV | 44 | 18 | 7.7 | $4.5M | −1.2% | #1,256 of 2,090 |
| 5Upshur County, WV | 44 | 8 | 8.4 | $3.8M | −0.3% | #1,272 of 2,090 |
| 6Mineral County, WV | 43 | 13 | 11.7 | $3M | −0.4% | #1,333 of 2,090 |
| 7Putnam County, WV | 40 | 22 | 9.5 | $4.2M | −1.0% | #1,432 of 2,090 |
| 8Taylor County, WV | 39 | 6 | 9.1 | $3.7M | −2.4% | #1,474 of 2,090 |
| 9Preston County, WV | 39 | 17 | 13.3 | $2.5M | −0.6% | #1,499 of 2,090 |
| 10Mason County, WV | 38 | 9 | 8.8 | $3.5M | −2.7% | #1,515 of 2,090 |
| Morgan County, WV | Not scored | 3 | 4.1 | $8.5M | +5.5% |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Morgan County, WV?
Map listings as of September 2026 show 3 pizza places in Morgan County. The listings count pizza restaurants. Official counts show 6 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.
How much do households in Morgan County, WV spend on food away from home?
About $25.6M a year, or $3,493 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 3 pizza places on map listings, it comes to $8.5M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 7,342 households in Morgan County and national spending patterns by income.
How does Morgan County, WV compare with the U.S. for pizza places?
Morgan County has 4.1 pizza places per 10,000 households, 49% below the U.S. rate of 8.0. Spending per pizza place is $8.5M, 68% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Morgan County would have about 5, against 3 on map listings. There is one business with payroll in the industry for every 1,224 households, against one for every 478 across the U.S.
How fast is Morgan County, WV growing?
Population estimates put Morgan County at 18,027 people in 2025, up 5.5% since 2020, faster than the U.S. (+3.1%). It has 7,342 households. Median household income in Morgan County is $72,179, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County has no market score for pizza places: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.