Groundwork

Food and drink · County · West Virginia

Pizza places in Harrison County, WV

The pizza places in Harrison County, WV, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 15 out of 100: Low

Ranked #2,050 of 2,090 scored counties
#35 of 39 scored counties in West Virginia

Listings
35
26 chain locations (74%)
Official establishments
73
All limited-service restaurants · +9.0% since 2019
Household spending a year
$90.3M
On food away from home · $3,425 a household
Spending per listing
$2.6M
49% below the U.S.
Listings per 10k households
13.3
66% above the U.S.
Population, 2025
64,221
−2.5% since 2020

See the pizza places around any address in Harrison County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Harrison County scores 15 (low) on the Groundwork market score for pizza places, ranking #2,050 of 2,090 scored counties and #35 of 39 scored counties in West Virginia. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 35 pizza places in Harrison County. Chain locations make up 74% of them, against 58% across the U.S. That is 13.3 per 10,000 households, 66% above the U.S. rate of 8.0.

Household spending on food away from home in Harrison County comes to about $90.3M a year: $3,425 per household, 16% below the U.S. average. Spread across 35 pizza places, that is $2.6M per pizza place, 49% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

In 2023, official counts showed 73 businesses with payroll in Harrison County classed as limited-service restaurants, up 9.0% from 2019. That is one for every 361 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 1 SBA-backed loan worth $300K has gone to businesses classed as limited-service restaurants in Harrison County. Between 2020 and 2025, the population of Harrison County declined 2.5%, against +3.1% for the U.S.

How Harrison County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Harrison County, WV compared with West Virginia and the U.S.
MeasureHarrison CountyWest VirginiaU.S.
Listings per 10k households13.310.98.0
Spending per listing$2.6M$3.1M$5.1M
Households per official establishment (all limited-service restaurants)361564478
Official establishment growth, 2019–2023+9.0%−1.5%+6.1%
Population growth, 2020–2025−2.5%−1.4%+3.1%
Spending per household on food away from home$3,425$3,343$4,070
Median household income$60,377$59,608$80,734
Groundwork market score1520

Official counts and lending

Businesses

Official establishments, 2019 to 2023
67 → 73All limited-service restaurants · +9.0% over the period
Employees, 2023
1,367
Annual payroll, 2023
$22.7M
One-person businesses, 2023
13All limited-service restaurants with no payroll
Map listings, September 2026
3526 chain locations
Listings at the U.S. rate for this spending
18The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$300K

SBA-backed loans to businesses classed as limited-service restaurants in Harrison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Harrison County

Population, 2025 estimate
64,221−2.5% since 2020
Households
26,353
Median age
42.8
Homes lived in by their owners
74%
Vehicles per household
1.7
Land area
416 sq. mi.
People per square mile
156
Median household income
$60,377+13.9% vs. 2015–2019, before inflation
Average household income
$84,166
Median home value
$166,200
Jobs located here
34,505
Daytime population
72,165Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Harrison County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for pizza places, numbered among those based in West Virginia, with Harrison County marked.

Top counties in West Virginia

Counties in West Virginia ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson County, WV82187.9$5.5M+9.2%#61 of 2,090
2Berkeley County, WV74428.2$4.7M+13.7%#205 of 2,090
3Hampshire County, WV6378.1$4.2M+4.4%#567 of 2,090
4Marion County, WV44187.7$4.5M−1.2%#1,256 of 2,090
5Upshur County, WV4488.4$3.8M−0.3%#1,272 of 2,090
6Mineral County, WV431311.7$3M−0.4%#1,333 of 2,090
7Putnam County, WV40229.5$4.2M−1.0%#1,432 of 2,090
8Taylor County, WV3969.1$3.7M−2.4%#1,474 of 2,090
9Preston County, WV391713.3$2.5M−0.6%#1,499 of 2,090
10Mason County, WV3898.8$3.5M−2.7%#1,515 of 2,090
35Harrison County, WV153513.3$2.6M−2.5%#2,050 of 2,090

Other business types in Harrison County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Harrison County, WV?

There are 35 pizza places on map listings in Harrison County as of September 2026. 26 of them (74%) are chain locations. The listings count pizza restaurants. Official counts show 73 businesses with payroll classed as limited-service restaurants in 2023, up 9.0% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 13 one-person businesses without payroll.

How much do households in Harrison County, WV spend on food away from home?

About $90.3M a year, or $3,425 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 35 pizza places on map listings, it comes to $2.6M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 26,353 households in Harrison County and national spending patterns by income.

How does Harrison County, WV compare with the U.S. for pizza places?

Harrison County has 13.3 pizza places per 10,000 households, 66% above the U.S. rate of 8.0. Spending per pizza place is $2.6M, 49% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Harrison County would have about 18, against 35 on map listings. There is one business with payroll in the industry for every 361 households, against one for every 478 across the U.S. The official count rose 9.0% from 2019 to 2023, against +6.1% for the U.S.

How fast is Harrison County, WV growing?

Population estimates put Harrison County at 64,221 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 26,353 households. The median household income in Harrison County is $60,377 a year, 25% below the U.S. median of $80,734. That rose 13.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harrison County scores 15 for pizza places (low), #2,050 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Harrison County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Harrison County

Screening a site or an acquisition in Harrison County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.