Food and drink · County · West Virginia
Pizza places in Clay County, WV
Competitor counts, household spending and official business counts for pizza places in Clay County, WV, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 1
- 1 chain location (100%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.4M
- On food away from home · $2,819 a household
- Spending per listing
- $8.4M
- Too few listings to compare
- Listings per 10k households
- 3.4
- Too few listings to compare
- Population, 2025
- 7,538
- −5.9% since 2020
See the pizza places around any address in Clay County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1 pizza place in Clay County. That is 3.4 per 10,000 households.
At $2,819 per household (31% below the U.S. average), households in Clay County spend about $8.4M a year on food away from home. That is about $8.4M of household spending for each pizza place on map listings. That spending covers all food away from home, which pizza places share with other businesses in the trade.
There is no official count of businesses with payroll classed as limited-service restaurants in Clay County: counts under 3 aren’t published.
Population estimates show Clay County declined 5.9% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Clay County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clay County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.4 | 10.9 | 8.0 |
| Spending per listing | $8.4M | $3.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | n/a | 564 | 478 |
| Official establishment growth, 2019–2023 | n/a | −1.5% | +6.1% |
| Population growth, 2020–2025 | −5.9% | −1.4% | +3.1% |
| Spending per household on food away from home | $2,819 | $3,343 | $4,070 |
| Median household income | $42,318 | $59,608 | $80,734 |
| Groundwork market score | Not scored | 20 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll limited-service restaurants
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 11 chain location
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Clay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Clay County
- Population, 2025 estimate
- 7,538−5.9% since 2020
- Households
- 2,972
- Median age
- 43.3
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 342 sq. mi.
- People per square mile
- 23
- Median household income
- $42,318
- Average household income
- $58,668
- Median home value
- $109,100
- Jobs located here
- 1,537
- Daytime population
- 6,801Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for pizza places, numbered among those based in West Virginia, with Clay County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 82 | 18 | 7.9 | $5.5M | +9.2% | #61 of 2,090 |
| 2Berkeley County, WV | 74 | 42 | 8.2 | $4.7M | +13.7% | #205 of 2,090 |
| 3Hampshire County, WV | 63 | 7 | 8.1 | $4.2M | +4.4% | #567 of 2,090 |
| 4Marion County, WV | 44 | 18 | 7.7 | $4.5M | −1.2% | #1,256 of 2,090 |
| 5Upshur County, WV | 44 | 8 | 8.4 | $3.8M | −0.3% | #1,272 of 2,090 |
| 6Mineral County, WV | 43 | 13 | 11.7 | $3M | −0.4% | #1,333 of 2,090 |
| 7Putnam County, WV | 40 | 22 | 9.5 | $4.2M | −1.0% | #1,432 of 2,090 |
| 8Taylor County, WV | 39 | 6 | 9.1 | $3.7M | −2.4% | #1,474 of 2,090 |
| 9Preston County, WV | 39 | 17 | 13.3 | $2.5M | −0.6% | #1,499 of 2,090 |
| 10Mason County, WV | 38 | 9 | 8.8 | $3.5M | −2.7% | #1,515 of 2,090 |
| Clay County, WV | Not scored | 1 | 3.4 | $8.4M | −5.9% |
Other business types in Clay County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Clay County, WV?
There is 1 pizza place on map listings in Clay County as of September 2026. The listings count pizza restaurants. No official count is published for limited-service restaurants in Clay County: counts under 3 are left out.
How much do households in Clay County, WV spend on food away from home?
About $8.4M a year, or $2,819 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 1 pizza place on map listings, it comes to $8.4M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 2,972 households in Clay County and national spending patterns by income.
How does Clay County, WV compare with the U.S. for pizza places?
Clay County has 1 pizza place on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of pizza places to household spending, Clay County would have about 2, against 1 on map listings.
How fast is Clay County, WV growing?
Population estimates put Clay County at 7,538 people in 2025, down 5.9% since 2020, against +3.1% for the U.S. It has 2,972 households. The median household income in Clay County is $42,318 a year, 48% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clay County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Clay County
Screening a site or an acquisition in Clay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.