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House cleaning businesses in Newaygo County, MI
How Newaygo County, MI compares with other counties and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #641 of 847 scored counties
#22 of 31 scored counties in Michigan
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $22.1M
- On lawn care, cleaning and other household services · $1,123 a household
- Spending per listing
- $4.4M
- 31% below the U.S.
- Listings per 10k households
- 2.5
- 14% above the U.S.
- Population, 2025
- 51,622
- +3.1% since 2020
See the house cleaning businesses around any address in Newaygo County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for house cleaning businesses in Newaygo County is 38 (lower middle), #641 of 847 scored counties and #22 of 31 scored counties in Michigan. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 5 house cleaning businesses in Newaygo County. None of them are chain locations, against 8% across the U.S. That comes to 2.5 for every 10,000 households, 14% above the U.S. rate of 2.2.
Household spending on lawn care, cleaning and other household services in Newaygo County comes to about $22.1M a year: $1,123 per household, 21% below the U.S. average. That works out to $4.4M per business, 31% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
Official counts show 8 businesses with payroll classed as janitorial and carpet cleaning services in Newaygo County in 2023. That is one for every 2,456 households, against one for every 1,735 across the U.S. Population estimates show Newaygo County grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%).
How Newaygo County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Newaygo County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 1.9 | 2.2 |
| Spending per listing | $4.4M | $6.4M | $6.4M |
| Households per official establishment | 2,456 | 2,100 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +10.0% | +6.6% |
| Population growth, 2020–2025 | +3.1% | +0.6% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,123 | $1,230 | $1,414 |
| Median household income | $63,304 | $72,875 | $80,734 |
| Groundwork market score | 38 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 8
- Employees, 2023
- 136
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Newaygo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Newaygo County
- Population, 2025 estimate
- 51,622+3.1% since 2020
- Households
- 19,651
- Median age
- 42.9
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.0
- Land area
- 839 sq. mi.
- People per square mile
- 61
- Median household income
- $63,304+25.8% vs. 2015–2019, before inflation
- Average household income
- $79,003
- Median home value
- $186,700
- Jobs located here
- 10,466
- Daytime population
- 41,120Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Newaygo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for house cleaning businesses, numbered among those based in Michigan, with Newaygo County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Livingston County, MI | 66 | 14 | 1.8 | $7.9M | +1.7% | #149 of 847 |
| 2Midland County, MI | 62 | 5 | 1.4 | $8.9M | +0.3% | #194 of 847 |
| 3Washtenaw County, MI | 55 | 29 | 1.9 | $7.2M | −0.4% | #314 of 847 |
| 4Lapeer County, MI | 54 | 6 | 1.7 | $7.1M | +1.0% | #324 of 847 |
| 5Muskegon County, MI | 54 | 11 | 1.6 | $6.9M | +1.8% | #326 of 847 |
| 6Oakland County, MI | 54 | 113 | 2.1 | $6.7M | +1.2% | #330 of 847 |
| 7Monroe County, MI | 53 | 12 | 1.9 | $6.5M | +0.7% | #348 of 847 |
| 8Wayne County, MI | 51 | 107 | 1.5 | $7.5M | −1.1% | #387 of 847 |
| 9Macomb County, MI | 50 | 61 | 1.7 | $7.3M | +0.7% | #414 of 847 |
| 10Ottawa County, MI | 50 | 26 | 2.3 | $5.7M | +3.9% | #424 of 847 |
| 22Newaygo County, MI | 38 | 5 | 2.5 | $4.4M | +3.1% | #641 of 847 |
Other business types in Newaygo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Newaygo County, MI?
Newaygo County has 5 house cleaning businesses on map listings as of September 2026. None of them are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 8 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in Newaygo County, MI spend on lawn care, cleaning and other household services?
About $22.1M a year, or $1,123 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 5 house cleaning businesses on map listings, it comes to $4.4M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 19,651 households in Newaygo County and national spending patterns by income.
How does Newaygo County, MI compare with the U.S. for house cleaning businesses?
Newaygo County has 2.5 house cleaning businesses per 10,000 households, 14% above the U.S. rate of 2.2. Spending per business is $4.4M, 31% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Newaygo County would have about 3, against 5 on map listings. There is one business with payroll in the industry for every 2,456 households, against one for every 1,735 across the U.S.
How fast is Newaygo County, MI growing?
Population estimates put Newaygo County at 51,622 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 19,651 households. Median household income in Newaygo County is $63,304, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Newaygo County scores 38 for house cleaning businesses (lower middle), #641 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Newaygo County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Newaygo County
Screening a site or an acquisition in Newaygo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.