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House cleaning businesses in Ottawa County, MI

The house cleaning businesses in Ottawa County, MI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #424 of 847 scored counties
#10 of 31 scored counties in Michigan

Listings
26
0 chain locations (0%)
Official establishments
64
−9.9% since 2019
Household spending a year
$149.2M
On lawn care, cleaning and other household services · $1,340 a household
Spending per listing
$5.7M
10% below the U.S.
Listings per 10k households
2.3
5% above the U.S.
Population, 2025
308,459
+3.9% since 2020

See the house cleaning businesses around any address in Ottawa County

The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on lawn care, cleaning and other household services in Ottawa County comes to about $149.2M a year: $1,340 per household, 5% below the U.S. average. That works out to $5.7M per business, 10% below the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.

Ottawa County has 26 house cleaning businesses on map listings as of September 2026. None of them are chain locations, against 8% across the U.S. Per 10,000 households, that is 2.3, 5% above the U.S. rate of 2.2.

The official count of businesses with payroll classed as janitorial and carpet cleaning services in Ottawa County was 64 in 2023, down 9.9% from 2019. That is one for every 1,739 households, against one for every 1,735 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $570K has gone to businesses classed as janitorial and carpet cleaning services in Ottawa County.

Population estimates put the population change in Ottawa County from 2020 to 2025 at +3.9%, faster than the U.S. (+3.1%). For house cleaning businesses, Ottawa County has a Groundwork market score of 50 (upper middle): #424 of 847 scored counties and #10 of 31 scored counties in Michigan.

How Ottawa County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

House cleaning in Ottawa County, MI compared with Michigan and the U.S.
MeasureOttawa CountyMichiganU.S.
Listings per 10k households2.31.92.2
Spending per listing$5.7M$6.4M$6.4M
Households per official establishment1,7392,1001,735
Official establishment growth, 2019–2023−9.9%+10.0%+6.6%
Population growth, 2020–2025+3.9%+0.6%+3.1%
Spending per household on lawn care, cleaning and other household services$1,340$1,230$1,414
Median household income$90,502$72,875$80,734
Groundwork market score5043

Official counts and lending

Businesses

Official establishments, 2019 to 2023
71 → 64−9.9% over the period
Employees, 2023
1,687
Annual payroll, 2023
$47.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
260 chain locations
Listings at the U.S. rate for this spending
23The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$570K

SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Ottawa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Ottawa County

Population, 2025 estimate
308,459+3.9% since 2020
Households
111,322
Median age
38.6
Homes lived in by their owners
79%
Vehicles per household
2.0
Land area
564 sq. mi.
People per square mile
535
Median household income
$90,502+30.6% vs. 2015–2019, before inflation
Average household income
$115,389
Median home value
$323,400
Jobs located here
122,407
Daytime population
286,672Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Ottawa County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.

Or open the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.

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House cleaning across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for house cleaning businesses, numbered among those based in Michigan, with Ottawa County marked.

Top counties in Michigan

Counties in Michigan ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Livingston County, MI66141.8$7.9M+1.7%#149 of 847
2Midland County, MI6251.4$8.9M+0.3%#194 of 847
3Washtenaw County, MI55291.9$7.2M−0.4%#314 of 847
4Lapeer County, MI5461.7$7.1M+1.0%#324 of 847
5Muskegon County, MI54111.6$6.9M+1.8%#326 of 847
6Oakland County, MI541132.1$6.7M+1.2%#330 of 847
7Monroe County, MI53121.9$6.5M+0.7%#348 of 847
8Wayne County, MI511071.5$7.5M−1.1%#387 of 847
9Macomb County, MI50611.7$7.3M+0.7%#414 of 847
10Ottawa County, MI50262.3$5.7M+3.9%#424 of 847

Other business types in Ottawa County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many house cleaning businesses are in Ottawa County, MI?

Map listings as of September 2026 show 26 house cleaning businesses in Ottawa County. None of them are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 64 businesses with payroll classed as janitorial and carpet cleaning services in 2023, down 9.9% from 2019.

How much do households in Ottawa County, MI spend on lawn care, cleaning and other household services?

About $149.2M a year, or $1,340 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 26 house cleaning businesses on map listings, it comes to $5.7M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 111,322 households in Ottawa County and national spending patterns by income.

How does Ottawa County, MI compare with the U.S. for house cleaning businesses?

Ottawa County has 2.3 house cleaning businesses per 10,000 households, 5% above the U.S. rate of 2.2. Spending per business is $5.7M, 10% below the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, Ottawa County would have about 23, against 26 on map listings. There is one business with payroll in the industry for every 1,739 households, against one for every 1,735 across the U.S. The official count fell 9.9% from 2019 to 2023, against +6.6% for the U.S.

How fast is Ottawa County, MI growing?

Population estimates put Ottawa County at 308,459 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 111,322 households. The median household income in Ottawa County is $90,502 a year, 12% above the U.S. median of $80,734. That rose 30.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ottawa County scores 50 for house cleaning businesses (upper middle), #424 of 847 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Ottawa County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for house cleaning businesses · All 56 business types in Ottawa County

Screening a site or an acquisition in Ottawa County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.