Home services · Metro area · Michigan
House cleaning businesses in the Traverse City, MI metro area
How the Traverse City, MI metro area compares with other metro areas and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #365 of 375 scored metro areas
#15 of 15 scored metro areas based in Michigan
- Listings
- 32
- 3 chain locations (9%)
- Official establishments
- 50
- +29.7% since 2019
- Household spending a year
- $82.9M
- On lawn care, cleaning and other household services · $1,267 a household
- Spending per listing
- $2.6M
- 60% below the U.S.
- Listings per 10k households
- 4.9
- 2.2 times the U.S.
- Population, 2025
- 156,972
- +2.2% since 2020
See the house cleaning businesses around any address in the Traverse City metro area
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Traverse City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For house cleaning businesses, the Traverse City metro area has a Groundwork market score of 20 (low): #365 of 375 scored metro areas and #15 of 15 scored metro areas based in Michigan. That puts it in the bottom quarter of metro areas.
Households in the Traverse City metro area spend about $82.9M a year on lawn care, cleaning and other household services, or $1,267 per household, 10% below the U.S. average. That is about $2.6M of household spending for each business on map listings, 60% below the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
There are 32 house cleaning businesses on map listings in the Traverse City metro area as of September 2026. Of those, 3 are chain locations, or 9%, against 8% across the U.S. That is 4.9 per 10,000 households, 2.2 times the U.S. rate of 2.2.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in the Traverse City metro area was 50 in 2023, up 29.7% from 2019. That is one for every 1,309 households, against one for every 1,735 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $3.2M have gone to businesses classed as janitorial and carpet cleaning services in the Traverse City metro area. Population estimates show the Traverse City metro area grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Traverse City metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Traverse City metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 1.9 | 2.2 |
| Spending per listing | $2.6M | $6.4M | $6.4M |
| Households per official establishment | 1,309 | 2,100 | 1,735 |
| Official establishment growth, 2019–2023 | +29.7% | +10.0% | +6.6% |
| Population growth, 2020–2025 | +2.2% | +0.6% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,267 | $1,230 | $1,414 |
| Median household income | $80,889 | $72,875 | $80,734 |
| Groundwork market score | 20 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 50+29.7% over the period
- Employees, 2023
- 402
- Annual payroll, 2023
- $13.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 323 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $3.2M
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Traverse City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Traverse City metro area
- Population, 2025 estimate
- 156,972+2.2% since 2020
- Households
- 65,429
- Median age
- 46.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 1,691 sq. mi.
- People per square mile
- 92
- Median household income
- $80,889+32.6% vs. 2015–2019, before inflation
- Average household income
- $106,351
- Median home value
- $324,300
- Jobs located here
- 61,451
- Daytime population
- 155,130Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Traverse City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of the Traverse City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for house cleaning businesses, numbered among those based in Michigan, with the Traverse City metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Midland, MI | 62 | 5 | 1.4 | $8.9M | +0.3% | #85 of 375 |
| 2Ann Arbor, MI | 55 | 29 | 1.9 | $7.2M | −0.4% | #129 of 375 |
| 3Muskegon-Norton Shores, MI | 52 | 11 | 1.6 | $6.9M | +1.8% | #161 of 375 |
| 4Monroe, MI | 52 | 12 | 1.9 | $6.5M | +0.7% | #164 of 375 |
| 5Detroit-Warren-Dearborn, MI | 51 | 315 | 1.8 | $7.1M | +0.1% | #173 of 375 |
| 6Flint, MI | 46 | 27 | 1.6 | $7.1M | −1.1% | #228 of 375 |
| 7Lansing-East Lansing, MI | 44 | 36 | 1.9 | $6.5M | +1.4% | #242 of 375 |
| 8Kalamazoo-Portage, MI | 39 | 21 | 2.0 | $6.3M | +0.8% | #275 of 375 |
| 9Grand Rapids-Wyoming-Kentwood, MI | 39 | 101 | 2.3 | $5.6M | +2.8% | #276 of 375 |
| 10Battle Creek, MI | 39 | 11 | 2.1 | $5.5M | −0.6% | #277 of 375 |
| 15Traverse City, MI | 20 | 32 | 4.9 | $2.6M | +2.2% | #365 of 375 |
Other business types in the Traverse City metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in the Traverse City, MI metro area?
As of September 2026, map listings count 32 house cleaning businesses in the Traverse City metro area. 3 of them (9%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 50 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 29.7% from 2019.
How much do households in the Traverse City, MI metro area spend on lawn care, cleaning and other household services?
About $82.9M a year, or $1,267 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 32 house cleaning businesses on map listings, it comes to $2.6M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 65,429 households in the Traverse City metro area and national spending patterns by income.
How does the Traverse City, MI metro area compare with the U.S. for house cleaning businesses?
The Traverse City metro area has 4.9 house cleaning businesses per 10,000 households, 2.2 times the U.S. rate of 2.2. Spending per business is $2.6M, 60% below the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, the Traverse City metro area would have about 13, against 32 on map listings. There is one business with payroll in the industry for every 1,309 households, against one for every 1,735 across the U.S. The official count rose 29.7% from 2019 to 2023, against +6.6% for the U.S.
How fast is the Traverse City, MI metro area growing?
Population estimates put the Traverse City metro area at 156,972 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 65,429 households. The median household income in the Traverse City metro area is $80,889 a year, in line with the U.S. median of $80,734. That rose 32.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Traverse City metro area scores 20 for house cleaning businesses (low), #365 of 375 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Traverse City metro area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in the Traverse City metro area
Screening a site or an acquisition in the Traverse City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Traverse City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.