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House cleaning businesses in Grand Traverse County, MI
How Grand Traverse County, MI compares with other counties and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 16 out of 100: Low
Ranked #836 of 847 scored counties
#30 of 31 scored counties in Michigan
- Listings
- 30
- 3 chain locations (10%)
- Official establishments
- 38
- +58.3% since 2019
- Household spending a year
- $51.2M
- On lawn care, cleaning and other household services · $1,272 a household
- Spending per listing
- $1.7M
- 73% below the U.S.
- Listings per 10k households
- 7.4
- 3.4 times the U.S.
- Population, 2025
- 96,729
- +1.4% since 2020
See the house cleaning businesses around any address in Grand Traverse County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Grand Traverse County scores 16 (low) on the Groundwork market score for house cleaning businesses, ranking #836 of 847 scored counties and #30 of 31 scored counties in Michigan. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 30 house cleaning businesses in Grand Traverse County. Of those, 3 are chain locations, or 10%, against 8% across the U.S. Per 10,000 households, that is 7.4, 3.4 times the U.S. rate of 2.2.
Household spending on lawn care, cleaning and other household services in Grand Traverse County comes to about $51.2M a year: $1,272 per household, 10% below the U.S. average. That is about $1.7M of household spending for each business on map listings, 73% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
The official count of businesses with payroll classed as janitorial and carpet cleaning services in Grand Traverse County was 38 in 2023, up 58.3% from 2019. That is one for every 1,060 households, against one for every 1,735 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $3.2M have gone to businesses classed as janitorial and carpet cleaning services in Grand Traverse County. Population estimates show Grand Traverse County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%).
How Grand Traverse County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Grand Traverse County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.4 | 1.9 | 2.2 |
| Spending per listing | $1.7M | $6.4M | $6.4M |
| Households per official establishment | 1,060 | 2,100 | 1,735 |
| Official establishment growth, 2019–2023 | +58.3% | +10.0% | +6.6% |
| Population growth, 2020–2025 | +1.4% | +0.6% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,272 | $1,230 | $1,414 |
| Median household income | $81,647 | $72,875 | $80,734 |
| Groundwork market score | 16 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24 → 38+58.3% over the period
- Employees, 2023
- 354
- Annual payroll, 2023
- $12.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 303 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $3.2M
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Grand Traverse County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Grand Traverse County
- Population, 2025 estimate
- 96,729+1.4% since 2020
- Households
- 40,287
- Median age
- 44.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 464 sq. mi.
- People per square mile
- 207
- Median household income
- $81,647+28.4% vs. 2015–2019, before inflation
- Average household income
- $105,300
- Median home value
- $339,400
- Jobs located here
- 46,591
- Daytime population
- 102,841Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Grand Traverse County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for house cleaning businesses, numbered among those based in Michigan, with Grand Traverse County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Livingston County, MI | 66 | 14 | 1.8 | $7.9M | +1.7% | #149 of 847 |
| 2Midland County, MI | 62 | 5 | 1.4 | $8.9M | +0.3% | #194 of 847 |
| 3Washtenaw County, MI | 55 | 29 | 1.9 | $7.2M | −0.4% | #314 of 847 |
| 4Lapeer County, MI | 54 | 6 | 1.7 | $7.1M | +1.0% | #324 of 847 |
| 5Muskegon County, MI | 54 | 11 | 1.6 | $6.9M | +1.8% | #326 of 847 |
| 6Oakland County, MI | 54 | 113 | 2.1 | $6.7M | +1.2% | #330 of 847 |
| 7Monroe County, MI | 53 | 12 | 1.9 | $6.5M | +0.7% | #348 of 847 |
| 8Wayne County, MI | 51 | 107 | 1.5 | $7.5M | −1.1% | #387 of 847 |
| 9Macomb County, MI | 50 | 61 | 1.7 | $7.3M | +0.7% | #414 of 847 |
| 10Ottawa County, MI | 50 | 26 | 2.3 | $5.7M | +3.9% | #424 of 847 |
| 30Grand Traverse County, MI | 16 | 30 | 7.4 | $1.7M | +1.4% | #836 of 847 |
Other business types in Grand Traverse County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Grand Traverse County, MI?
There are 30 house cleaning businesses on map listings in Grand Traverse County as of September 2026. 3 of them (10%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 38 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 58.3% from 2019.
How much do households in Grand Traverse County, MI spend on lawn care, cleaning and other household services?
About $51.2M a year, or $1,272 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 30 house cleaning businesses on map listings, it comes to $1.7M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 40,287 households in Grand Traverse County and national spending patterns by income.
How does Grand Traverse County, MI compare with the U.S. for house cleaning businesses?
Grand Traverse County has 7.4 house cleaning businesses per 10,000 households, 3.4 times the U.S. rate of 2.2. Spending per business is $1.7M, 73% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Grand Traverse County would have about 8, against 30 on map listings. There is one business with payroll in the industry for every 1,060 households, against one for every 1,735 across the U.S. The official count rose 58.3% from 2019 to 2023, against +6.6% for the U.S.
How fast is Grand Traverse County, MI growing?
Population estimates put Grand Traverse County at 96,729 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 40,287 households. Median household income in Grand Traverse County is $81,647, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Grand Traverse County scores 16 for house cleaning businesses (low), #836 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Grand Traverse County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Grand Traverse County
Screening a site or an acquisition in Grand Traverse County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Grand Traverse County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.