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House cleaning businesses in Otsego County, MI
How Otsego County, MI compares with other counties and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #632 of 847 scored counties
#21 of 31 scored counties in Michigan
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $13.3M
- On lawn care, cleaning and other household services · $1,180 a household
- Spending per listing
- $2.7M
- 59% below the U.S.
- Listings per 10k households
- 4.5
- 2.1 times the U.S.
- Population, 2025
- 26,080
- +3.8% since 2020
See the house cleaning businesses around any address in Otsego County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,180 per household (17% below the U.S. average), households in Otsego County spend about $13.3M a year on lawn care, cleaning and other household services. Spread across 5 house cleaning businesses, that is $2.7M per business, 59% below the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
There are 5 house cleaning businesses on map listings in Otsego County as of September 2026. One of them (20%) is a chain location, against 8% across the U.S. That is 4.5 per 10,000 households, 2.1 times the U.S. rate of 2.2.
Official counts show 3 businesses with payroll classed as janitorial and carpet cleaning services in Otsego County in 2023. That is one for every 3,744 households, against one for every 1,735 across the U.S.
Population estimates show Otsego County grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). Otsego County scores 39 (lower middle) on the Groundwork market score for house cleaning businesses, ranking #632 of 847 scored counties and #21 of 31 scored counties in Michigan.
How Otsego County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otsego County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.5 | 1.9 | 2.2 |
| Spending per listing | $2.7M | $6.4M | $6.4M |
| Households per official establishment | 3,744 | 2,100 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +10.0% | +6.6% |
| Population growth, 2020–2025 | +3.8% | +0.6% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,180 | $1,230 | $1,414 |
| Median household income | $68,183 | $72,875 | $80,734 |
| Groundwork market score | 39 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3
- Employees, 2023
- 31
- Annual payroll, 2023
- $662K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Otsego County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otsego County
- Population, 2025 estimate
- 26,080+3.8% since 2020
- Households
- 11,231
- Median age
- 44.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 515 sq. mi.
- People per square mile
- 50
- Median household income
- $68,183+25.5% vs. 2015–2019, before inflation
- Average household income
- $88,599
- Median home value
- $219,700
- Jobs located here
- 8,813
- Daytime population
- 24,512Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otsego County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for house cleaning businesses, numbered among those based in Michigan, with Otsego County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Livingston County, MI | 66 | 14 | 1.8 | $7.9M | +1.7% | #149 of 847 |
| 2Midland County, MI | 62 | 5 | 1.4 | $8.9M | +0.3% | #194 of 847 |
| 3Washtenaw County, MI | 55 | 29 | 1.9 | $7.2M | −0.4% | #314 of 847 |
| 4Lapeer County, MI | 54 | 6 | 1.7 | $7.1M | +1.0% | #324 of 847 |
| 5Muskegon County, MI | 54 | 11 | 1.6 | $6.9M | +1.8% | #326 of 847 |
| 6Oakland County, MI | 54 | 113 | 2.1 | $6.7M | +1.2% | #330 of 847 |
| 7Monroe County, MI | 53 | 12 | 1.9 | $6.5M | +0.7% | #348 of 847 |
| 8Wayne County, MI | 51 | 107 | 1.5 | $7.5M | −1.1% | #387 of 847 |
| 9Macomb County, MI | 50 | 61 | 1.7 | $7.3M | +0.7% | #414 of 847 |
| 10Ottawa County, MI | 50 | 26 | 2.3 | $5.7M | +3.9% | #424 of 847 |
| 21Otsego County, MI | 39 | 5 | 4.5 | $2.7M | +3.8% | #632 of 847 |
Other business types in Otsego County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Otsego County, MI?
As of September 2026, map listings count 5 house cleaning businesses in Otsego County. One of them (20%) is a chain location. The listings count house cleaners and carpet cleaners. Official counts show 3 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in Otsego County, MI spend on lawn care, cleaning and other household services?
About $13.3M a year, or $1,180 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 5 house cleaning businesses on map listings, it comes to $2.7M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 11,231 households in Otsego County and national spending patterns by income.
How does Otsego County, MI compare with the U.S. for house cleaning businesses?
Otsego County has 4.5 house cleaning businesses per 10,000 households, 2.1 times the U.S. rate of 2.2. Spending per business is $2.7M, 59% below the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, Otsego County would have about 2, against 5 on map listings. There is one business with payroll in the industry for every 3,744 households, against one for every 1,735 across the U.S.
How fast is Otsego County, MI growing?
Population estimates put Otsego County at 26,080 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 11,231 households. The median household income in Otsego County is $68,183 a year, 16% below the U.S. median of $80,734. That rose 25.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otsego County scores 39 for house cleaning businesses (lower middle), #632 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otsego County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Otsego County
Screening a site or an acquisition in Otsego County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.