Groundwork

Fitness and classes · Metro area · Maine

Gyms in the Lewiston-Auburn, ME metro area

The gyms in the Lewiston-Auburn, ME metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 61 out of 100: Upper middle

Ranked #95 of 387 scored metro areas
#1 of 3 scored metro areas based in Maine

Listings
30
11 chain locations (37%)
Official establishments
8
All fitness and recreational sports centers
Household spending a year
$34.8M
On memberships, classes and admissions · $742 a household
Spending per listing
$1.2M
11% below the U.S.
Listings per 10k households
6.4
16% below the U.S.
Population, 2025
116,487
+4.8% since 2020

See the gyms around any address in the Lewiston-Auburn metro area

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lewiston-Auburn metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 30 gyms in the Lewiston-Auburn metro area. Chain locations make up 37% of them, against 28% across the U.S. That comes to 6.4 for every 10,000 households, 16% below the U.S. rate of 7.6.

Households in the Lewiston-Auburn metro area spend about $34.8M a year on memberships, classes and admissions, or $742 per household, 25% below the U.S. average. That is about $1.2M of household spending for each gym on map listings, 11% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

Official counts show 8 businesses with payroll classed as fitness and recreational sports centers in the Lewiston-Auburn metro area in 2023. That is one for every 5,869 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

Population estimates put the population change in the Lewiston-Auburn metro area from 2020 to 2025 at +4.8%, faster than the U.S. (+3.1%). The Lewiston-Auburn metro area scores 61 (upper middle) on the Groundwork market score for gyms, ranking #95 of 387 scored metro areas and #1 of 3 scored metro areas based in Maine. That puts it in the top quarter of metro areas.

How the Lewiston-Auburn metro area compares

The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Lewiston-Auburn, ME metro area compared with Maine and the U.S.
MeasureLewiston-Auburn metro areaMaineU.S.
Listings per 10k households6.48.27.6
Spending per listing$1.2M$1M$1.3M
Households per official establishment (all fitness and recreational sports centers)5,8693,1603,109
Official establishment growth, 2019–2023n/a+9.9%+5.8%
Population growth, 2020–2025+4.8%+3.7%+3.1%
Spending per household on memberships, classes and admissions$742$858$983
Median household income$67,873$74,733$80,734
Groundwork market score6141

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8All fitness and recreational sports centers
Employees, 2023
90
Annual payroll, 2023
$1.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
3011 chain locations
Listings at the U.S. rate for this spending
27The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Lewiston-Auburn metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the Lewiston-Auburn metro area

Population, 2025 estimate
116,487+4.8% since 2020
Households
46,953
Median age
41.6
Homes lived in by their owners
68%
Vehicles per household
1.7
Land area
468 sq. mi.
People per square mile
242
Median household income
$67,873+26.8% vs. 2015–2019, before inflation
Average household income
$86,271
Median home value
$252,800
Jobs located here
50,802
Daytime population
111,740Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Lewiston-Auburn metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of the Lewiston-Auburn metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring metro areas in Maine for gyms, numbered among those based in Maine, with the Lewiston-Auburn metro area marked.

Top metro areas in Maine

Metro areas in Maine ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lewiston-Auburn, ME61306.4$1.2M+4.8%#95 of 387
2Bangor, ME48538.1$945K+3.8%#219 of 387
3Portland-South Portland, ME442339.7$1.1M+4.5%#256 of 387

Other business types in the Lewiston-Auburn metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the Lewiston-Auburn, ME metro area?

There are 30 gyms on map listings in the Lewiston-Auburn metro area as of September 2026. 11 of them (37%) are chain locations. The listings count gyms and fitness centers. Official counts show 8 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in the Lewiston-Auburn, ME metro area spend on memberships, classes and admissions?

About $34.8M a year, or $742 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 30 gyms on map listings, it comes to $1.2M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 46,953 households in the Lewiston-Auburn metro area and national spending patterns by income.

How does the Lewiston-Auburn, ME metro area compare with the U.S. for gyms?

The Lewiston-Auburn metro area has 6.4 gyms per 10,000 households, 16% below the U.S. rate of 7.6. Spending per gym is $1.2M, 11% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, the Lewiston-Auburn metro area would have about 27, against 30 on map listings. There is one business with payroll in the industry for every 5,869 households, against one for every 3,109 across the U.S.

How fast is the Lewiston-Auburn, ME metro area growing?

Population estimates put the Lewiston-Auburn metro area at 116,487 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 46,953 households. The median household income in the Lewiston-Auburn metro area is $67,873 a year, 16% below the U.S. median of $80,734. That rose 26.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lewiston-Auburn metro area scores 61 for gyms (upper middle), #95 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Lewiston-Auburn metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the Lewiston-Auburn metro area

Screening a site or an acquisition in the Lewiston-Auburn metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Lewiston-Auburn metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.