Fitness and classes · County · Maine
Gyms in Kennebec County, ME
Competitor counts, household spending and official business counts for gyms in Kennebec County, ME, set against other counties and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,220 of 1,792 scored counties
#11 of 15 scored counties in Maine
- Listings
- 46
- 10 chain locations (22%)
- Official establishments
- 19
- All fitness and recreational sports centers
- Household spending a year
- $41.4M
- On memberships, classes and admissions · $762 a household
- Spending per listing
- $900K
- 31% below the U.S.
- Listings per 10k households
- 8.5
- 12% above the U.S.
- Population, 2025
- 129,067
- +3.5% since 2020
See the gyms around any address in Kennebec County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 46 gyms in Kennebec County. Of those, 10 are chain locations, or 22%, against 28% across the U.S. That is 8.5 per 10,000 households, 12% above the U.S. rate of 7.6.
At $762 per household (22% below the U.S. average), households in Kennebec County spend about $41.4M a year on memberships, classes and admissions. That is about $900K of household spending for each gym on map listings, 31% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Kennebec County was 19 in 2023. That is one for every 2,859 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 2 SBA-backed loans worth $552K have gone to businesses classed as fitness and recreational sports centers in Kennebec County.
Population estimates put the population change in Kennebec County from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%). For gyms, Kennebec County has a Groundwork market score of 41 (lower middle): #1,220 of 1,792 scored counties and #11 of 15 scored counties in Maine.
How Kennebec County compares
The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kennebec County | Maine | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.5 | 8.2 | 7.6 |
| Spending per listing | $900K | $1M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 2,859 | 3,160 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +9.9% | +5.8% |
| Population growth, 2020–2025 | +3.5% | +3.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $762 | $858 | $983 |
| Median household income | $69,077 | $74,733 | $80,734 |
| Groundwork market score | 41 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 19All fitness and recreational sports centers
- Employees, 2023
- 332
- Annual payroll, 2023
- $7.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4610 chain locations
- Listings at the U.S. rate for this spending
- 32The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $552K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Kennebec County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Kennebec County
- Population, 2025 estimate
- 129,067+3.5% since 2020
- Households
- 54,312
- Median age
- 43.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 868 sq. mi.
- People per square mile
- 146
- Median household income
- $69,077+24.8% vs. 2015–2019, before inflation
- Average household income
- $88,742
- Median home value
- $238,200
- Jobs located here
- 65,677
- Daytime population
- 134,017Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kennebec County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Maine
Every Maine market ranked →The highest-scoring counties in Maine for gyms, numbered among those based in Maine, with Kennebec County marked.
Top counties in Maine
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, ME | 76 | 7 | 4.2 | $2M | +3.8% | #119 of 1,792 |
| 2York County, ME | 73 | 69 | 7.5 | $1.3M | +4.8% | #174 of 1,792 |
| 3Sagadahoc County, ME | 70 | 9 | 5.5 | $1.7M | +3.4% | #226 of 1,792 |
| 4Waldo County, ME | 66 | 9 | 5.2 | $1.5M | +2.6% | #316 of 1,792 |
| 5Androscoggin County, ME | 64 | 30 | 6.4 | $1.2M | +4.8% | #404 of 1,792 |
| 6Somerset County, ME | 62 | 9 | 3.9 | $1.6M | +2.3% | #447 of 1,792 |
| 7Oxford County, ME | 53 | 15 | 6.2 | $1.1M | +4.2% | #809 of 1,792 |
| 8Penobscot County, ME | 52 | 53 | 8.1 | $945K | +3.8% | #858 of 1,792 |
| 9Hancock County, ME | 47 | 19 | 7.4 | $1.1M | +3.0% | #1,027 of 1,792 |
| 10Cumberland County, ME | 44 | 155 | 11.7 | $934K | +4.5% | #1,139 of 1,792 |
| 11Kennebec County, ME | 41 | 46 | 8.5 | $900K | +3.5% | #1,220 of 1,792 |
Other business types in Kennebec County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Kennebec County, ME?
There are 46 gyms on map listings in Kennebec County as of September 2026. 10 of them (22%) are chain locations. The listings count gyms and fitness centers. Official counts show 19 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Kennebec County, ME spend on memberships, classes and admissions?
About $41.4M a year, or $762 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 46 gyms on map listings, it comes to $900K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 54,312 households in Kennebec County and national spending patterns by income.
How does Kennebec County, ME compare with the U.S. for gyms?
Kennebec County has 8.5 gyms per 10,000 households, 12% above the U.S. rate of 7.6. Spending per gym is $900K, 31% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Kennebec County would have about 32, against 46 on map listings. There is one business with payroll in the industry for every 2,859 households, against one for every 3,109 across the U.S.
How fast is Kennebec County, ME growing?
Population estimates put Kennebec County at 129,067 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 54,312 households. The median household income in Kennebec County is $69,077 a year, 14% below the U.S. median of $80,734. That rose 24.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kennebec County scores 41 for gyms (lower middle), #1,220 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kennebec County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Kennebec County
Screening a site or an acquisition in Kennebec County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kennebec County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.