Funeral services · County · West Virginia
Funeral homes in Kanawha County, WV
How Kanawha County, WV compares with other counties and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #973 of 1,472 scored counties
#4 of 27 scored counties in West Virginia
- Listings
- 27
- 1 chain location (4%)
- Official establishments
- 16
- −30.4% since 2019
- Household spending a year
- $11.9M
- On funerals · $155 a household
- Spending per listing
- $440K
- 35% below the U.S.
- Listings per 10k households
- 3.5
- 67% above the U.S.
- Population, 2025
- 172,381
- −4.3% since 2020
See the funeral homes around any address in Kanawha County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kanawha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Kanawha County spend about $11.9M a year on funerals, or $155 per household, 9% above the U.S. average. Spread across 27 funeral homes, that is $440K per home, 35% below the U.S. figure of $679K.
Kanawha County has 27 funeral homes on map listings as of September 2026. One of them (4%) is a chain location, against 10% across the U.S. That is 3.5 per 10,000 households, 67% above the U.S. rate of 2.1.
The official count of businesses with payroll classed as funeral homes and funeral services in Kanawha County was 16 in 2023, down 30.4% from 2019. That is one for every 4,779 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $2.2M has gone to businesses classed as funeral homes and funeral services in Kanawha County.
Population estimates show Kanawha County declined 4.3% from 2020 to 2025, against +3.1% for the U.S. Kanawha County scores 40 (lower middle) on the Groundwork market score for funeral homes, ranking #973 of 1,472 scored counties and #4 of 27 scored counties in West Virginia.
How Kanawha County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kanawha County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.5 | 4.2 | 2.1 |
| Spending per listing | $440K | $368K | $679K |
| Households per official establishment | 4,779 | 3,718 | 8,510 |
| Official establishment growth, 2019–2023 | −30.4% | −1.5% | −1.7% |
| Population growth, 2020–2025 | −4.3% | −1.4% | +3.1% |
| Spending per household on funerals | $155 | $153 | $143 |
| Median household income | $60,943 | $59,608 | $80,734 |
| Groundwork market score | 40 | 18 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 16−30.4% over the period
- Employees, 2023
- 127
- Annual payroll, 2023
- $5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 271 chain location
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $2.2M
SBA-backed loans to businesses classed as funeral homes and funeral services in Kanawha County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kanawha County
- Population, 2025 estimate
- 172,381−4.3% since 2020
- Households
- 76,459
- Median age
- 43.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.6
- Land area
- 902 sq. mi.
- People per square mile
- 196
- Median household income
- $60,943+30.7% vs. 2015–2019, before inflation
- Average household income
- $84,041
- Median home value
- $147,300
- Jobs located here
- 104,812
- Daytime population
- 206,412Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kanawha County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Kanawha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for funeral homes, numbered among those based in West Virginia, with Kanawha County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 69 | 6 | 1.2 | $1M | +13.7% | #249 of 1,472 |
| 2Monongalia County, WV | 50 | 7 | 1.6 | $637K | +2.0% | #692 of 1,472 |
| 3Wood County, WV | 46 | 9 | 2.5 | $604K | −2.1% | #811 of 1,472 |
| 4Kanawha County, WV | 40 | 27 | 3.5 | $440K | −4.3% | #973 of 1,472 |
| 5Wayne County, WV | 40 | 6 | 3.8 | $410K | −4.0% | #976 of 1,472 |
| 6Jackson County, WV | 40 | 5 | 4.3 | $387K | −1.0% | #978 of 1,472 |
| 7Mercer County, WV | 40 | 11 | 4.5 | $377K | −3.4% | #980 of 1,472 |
| 8Putnam County, WV | 38 | 7 | 3.0 | $476K | −1.0% | #1,028 of 1,472 |
| 9Hancock County, WV | 37 | 7 | 5.5 | $312K | −4.5% | #1,059 of 1,472 |
| 10Raleigh County, WV | 36 | 14 | 4.8 | $332K | −3.5% | #1,079 of 1,472 |
Other business types in Kanawha County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes40
Questions
How many funeral homes are in Kanawha County, WV?
Map listings as of September 2026 show 27 funeral homes in Kanawha County. One of them (4%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 16 businesses with payroll classed as funeral homes and funeral services in 2023, down 30.4% from 2019.
How much do households in Kanawha County, WV spend on funerals?
About $11.9M a year, or $155 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 27 funeral homes on map listings, it comes to $440K per home. It is estimated from the incomes of the 76,459 households in Kanawha County and national spending patterns by income.
How does Kanawha County, WV compare with the U.S. for funeral homes?
Kanawha County has 3.5 funeral homes per 10,000 households, 67% above the U.S. rate of 2.1. Spending per home is $440K, 35% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Kanawha County would have about 18, against 27 on map listings. There is one business with payroll in the industry for every 4,779 households, against one for every 8,510 across the U.S. The official count fell 30.4% from 2019 to 2023, against −1.7% for the U.S.
How fast is Kanawha County, WV growing?
Population estimates put Kanawha County at 172,381 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 76,459 households. The median household income in Kanawha County is $60,943 a year, 25% below the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kanawha County scores 40 for funeral homes (lower middle), #973 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kanawha County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Kanawha County
Screening a site or an acquisition in Kanawha County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kanawha County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.