Funeral services · Small-town market · West Virginia
Funeral homes in the Bluefield, WV-VA area
How the Bluefield, WV-VA area compares with other small-town markets and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #299 of 365 scored small-town markets
#2 of 3 scored small-town markets based in West Virginia
- Listings
- 22
- 0 chain locations (0%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $6.8M
- On funerals · $167 a household
- Spending per listing
- $307K
- 55% below the U.S.
- Listings per 10k households
- 5.4
- 2.6 times the U.S.
- Population, 2025
- 96,138
- −3.8% since 2020
See the funeral homes around any address in the Bluefield area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for funeral homes in the Bluefield area is 32 (lower middle), #299 of 365 scored small-town markets and #2 of 3 scored small-town markets based in West Virginia. That puts it in the bottom quarter of small-town markets.
At $167 per household (17% above the U.S. average), households in the Bluefield area spend about $6.8M a year on funerals. That works out to $307K per home, 55% below the U.S. figure of $679K.
The Bluefield area has 22 funeral homes on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. That is 5.4 per 10,000 households, 2.6 times the U.S. rate of 2.1.
The official count of businesses with payroll classed as funeral homes and funeral services in the Bluefield area was 13 in 2023. That is one for every 3,116 households, against one for every 8,510 across the U.S. Population estimates show the Bluefield area declined 3.8% from 2020 to 2025, against +3.1% for the U.S.
How the Bluefield area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bluefield area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 4.2 | 2.1 |
| Spending per listing | $307K | $368K | $679K |
| Households per official establishment | 3,116 | 3,718 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −1.5% | −1.7% |
| Population growth, 2020–2025 | −3.8% | −1.4% | +3.1% |
| Spending per household on funerals | $167 | $153 | $143 |
| Median household income | $50,550 | $59,608 | $80,734 |
| Groundwork market score | 32 | 18 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 76
- Annual payroll, 2023
- $3.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 220 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Bluefield area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Bluefield area
- Population, 2025 estimate
- 96,138−3.8% since 2020
- Households
- 40,514
- Median age
- 44.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 938 sq. mi.
- People per square mile
- 105
- Median household income
- $50,550
- Average household income
- $70,787
- Median home value
- $120,000
- Jobs located here
- 33,948
- Daytime population
- 95,290Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bluefield area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across West Virginia
Every West Virginia market ranked →The highest-scoring small-town markets in West Virginia for funeral homes, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Bluefield area marked.
Top small-town markets in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cumberland, MD-WV | 43 | 18 | 4.7 | $353K | −1.3% | #220 of 365 |
| 1Clarksburg, WV | 37 | 16 | 4.5 | $358K | −2.4% | #263 of 365 |
| 2Bluefield, WV-VA | 32 | 22 | 5.4 | $307K | −3.8% | #299 of 365 |
| 3Fairmont, WV | 31 | 9 | 3.9 | $373K | −1.2% | #309 of 365 |
Other business types in the Bluefield area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes32
Questions
How many funeral homes are in the Bluefield, WV-VA area?
Map listings as of September 2026 show 22 funeral homes in the Bluefield area. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 13 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Bluefield, WV-VA area spend on funerals?
About $6.8M a year, or $167 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 22 funeral homes on map listings, it comes to $307K per home. It is estimated from the incomes of the 40,514 households in the Bluefield area and national spending patterns by income.
How does the Bluefield, WV-VA area compare with the U.S. for funeral homes?
The Bluefield area has 5.4 funeral homes per 10,000 households, 2.6 times the U.S. rate of 2.1. Spending per home is $307K, 55% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Bluefield area would have about 10, against 22 on map listings. There is one business with payroll in the industry for every 3,116 households, against one for every 8,510 across the U.S.
How fast is the Bluefield, WV-VA area growing?
Population estimates put the Bluefield area at 96,138 people in 2025, down 3.8% since 2020, against +3.1% for the U.S. It has 40,514 households. The median household income in the Bluefield area is $50,550 a year, 37% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bluefield area scores 32 for funeral homes (lower middle), #299 of 365 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bluefield area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Bluefield area
Screening a site or an acquisition in the Bluefield area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.