Market rankings · North Carolina
Funeral homes in North Carolina
Markets across North Carolina ranked by the Groundwork market score for funeral homes, with competitor counts and household spending for each.
- Listings
- 992
- 106 chain locations (11%)
- Official establishments
- 518
- +0.4% since 2019
- Household spending a year
- $577.2M
- On funerals
- Listings per 10k households
- 2.3
- 10% above the U.S.
- Spending per listing
- $582K
- 14% below the U.S.
- Rank among states
- #24 of 51
- Market score 53 · Upper middle
A site report maps the funeral homes on map listings around any address in North Carolina by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 992 funeral homes in North Carolina. Of those, 106 are chain locations, or 11%, against 10% across the U.S. Per 10,000 households, that is 2.3, 10% above the U.S. rate of 2.1.
Household spending on funerals in North Carolina comes to about $577.2M a year: $135 per household, 6% below the U.S. average. That is about $582K of household spending for each home on map listings, 14% below the U.S. figure of $679K.
The official count of businesses with payroll classed as funeral homes and funeral services in North Carolina was 518 in 2023, up 0.4% from 2019. That is one for every 8,267 households, against one for every 8,510 across the U.S. Across the U.S., the count fell 1.7% over the same years. Since fiscal 2022, 17 SBA-backed loans worth $22M have gone to businesses classed as funeral homes and funeral services in North Carolina.
Among the 50 states and DC, North Carolina ranks #24 for funeral homes, with a Groundwork market score of 53 (upper middle). Of the 16 scored metro areas in or partly in North Carolina, the Wilmington metro area scores highest (75). Of the 18 scored small-town markets in or partly in North Carolina, the Morehead City area scores highest (91).
Every market in North Carolina for funeral homes
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in North Carolina, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wilmington, NC | 75 | 36 | 1.8 | $830K | +15.9% | #48 of 377 |
| 2Asheville, NC | 71 | 33 | 2.0 | $869K | +3.6% | #69 of 377 |
| 3Raleigh-Cary, NC | 66 | 75 | 1.3 | $872K | +12.6% | #90 of 377 |
| 4Durham-Chapel Hill, NC | 65 | 43 | 1.7 | $723K | +7.5% | #96 of 377 |
| 5Winston-Salem, NC | 62 | 52 | 1.8 | $773K | +5.3% | #112 of 377 |
| 6Charlotte-Concord-Gastonia, NC-SC | 58 | 184 | 1.7 | $707K | +10.1% | #132 of 377 |
| 7Burlington, NC | 52 | 15 | 2.1 | $649K | +8.5% | #162 of 377 |
| 8Pinehurst-Southern Pines, NC | 51 | 14 | 3.2 | $541K | +10.3% | #172 of 377 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 50 | 123 | 1.7 | $742K | +0.9% | #175 of 377 |
| 9Greensboro-High Point, NC | 47 | 70 | 2.2 | $613K | +4.1% | #195 of 377 |
| 10Jacksonville, NC | 47 | 13 | 1.7 | $533K | +6.0% | #197 of 377 |
| 11Hickory-Lenoir-Morganton, NC | 46 | 40 | 2.7 | $574K | +3.2% | #204 of 377 |
| 12Rocky Mount, NC | 39 | 24 | 4.1 | $375K | +2.8% | #257 of 377 |
| 13Greenville, NC | 34 | 27 | 3.6 | $299K | +5.4% | #290 of 377 |
| 14Fayetteville, NC | 32 | 34 | 2.3 | $486K | +1.6% | #297 of 377 |
| 15Goldsboro, NC | 23 | 20 | 4.2 | $308K | +3.8% | #351 of 377 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morehead City, NC | 91 | 7 | 2.2 | $763K | +4.1% | #3 of 365 |
| 2New Bern, NC | 83 | 13 | 2.5 | $633K | +3.6% | #19 of 365 |
| 3Albemarle, NC | 83 | 7 | 2.8 | $567K | +9.8% | #20 of 365 |
| 4Waynesville, NC | 80 | 6 | 2.2 | $802K | +1.9% | #29 of 365 |
| 5Mount Airy, NC | 76 | 6 | 2.0 | $804K | +1.3% | #42 of 365 |
| 6Shelby-Kings Mountain, NC | 71 | 11 | 2.8 | $537K | +3.4% | #56 of 365 |
| 7Anderson Creek, NC | 70 | 12 | 2.4 | $528K | +12.3% | #63 of 365 |
| 8Sanford, NC | 69 | 7 | 2.8 | $511K | +10.8% | #69 of 365 |
| 9Washington, NC | 62 | 8 | 4.1 | $409K | 0.0% | #107 of 365 |
| 10Wilson, NC | 56 | 12 | 3.6 | $377K | +1.7% | #142 of 365 |
| 11Forest City, NC | 52 | 10 | 3.8 | $410K | +2.1% | #164 of 365 |
| 12Kinston, NC | 48 | 14 | 6.0 | $268K | +1.4% | #188 of 365 |
| 13Elizabeth City, NC | 43 | 8 | 5.1 | $288K | +4.5% | #223 of 365 |
| 14Henderson, NC | 39 | 8 | 5.0 | $305K | +0.2% | #253 of 365 |
| 15Lumberton, NC | 34 | 29 | 6.7 | $191K | +3.4% | #293 of 365 |
| 16Laurinburg, NC | 32 | 8 | 6.4 | $235K | −0.3% | #306 of 365 |
| 17Roanoke Rapids, NC | 26 | 24 | 8.5 | $197K | −4.3% | #323 of 365 |
| 18Rockingham, NC | 17 | 11 | 6.5 | $217K | −1.6% | #349 of 365 |
| North Wilkesboro, NC | Not scored | 4 | 1.5 | $1.2M | +0.6% | |
| Boone, NC | Not scored | 2 | 0.9 | $1.4M | +0.6% | |
| Marion, NC | Not scored | 4 | 2.1 | $722K | +1.5% | |
| Kill Devil Hills, NC | Not scored | 2 | 1.2 | $1.3M | +3.3% | |
| Brevard, NC | Not scored | 2 | 1.4 | $1.6M | +2.9% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brunswick County, NC | 94 | 11 | 1.6 | $1.1M | +26.5% | #14 of 1,472 |
| 2Henderson County, NC | 90 | 7 | 1.4 | $1.3M | +5.0% | #23 of 1,472 |
| 3Chatham County, NC | 89 | 7 | 2.1 | $861K | +11.0% | #27 of 1,472 |
| 4Lincoln County, NC | 82 | 6 | 1.6 | $927K | +13.2% | #50 of 1,472 |
| 5Carteret County, NC | 78 | 7 | 2.2 | $763K | +4.1% | #93 of 1,472 |
| 6Burke County, NC | 75 | 6 | 1.7 | $1M | +1.6% | #145 of 1,472 |
| 7Iredell County, NC | 75 | 13 | 1.7 | $803K | +12.9% | #150 of 1,472 |
| 8Buncombe County, NC | 75 | 23 | 2.3 | $784K | +2.9% | #151 of 1,472 |
| 9Wake County, NC | 73 | 49 | 1.1 | $1M | +11.2% | #180 of 1,472 |
| 10Davidson County, NC | 72 | 11 | 1.6 | $930K | +6.6% | #196 of 1,472 |
| 11New Hanover County, NC | 72 | 15 | 1.4 | $910K | +8.6% | #198 of 1,472 |
| 12Orange County, NC | 71 | 7 | 1.2 | $1M | +6.1% | #216 of 1,472 |
| 13Mecklenburg County, NC | 70 | 58 | 1.2 | $816K | +10.5% | #235 of 1,472 |
| 14Durham County, NC | 70 | 20 | 1.4 | $758K | +7.7% | #237 of 1,472 |
| 15Rowan County, NC | 68 | 11 | 1.9 | $751K | +5.6% | #286 of 1,472 |
| 16Union County, NC | 68 | 15 | 1.8 | $750K | +11.7% | #287 of 1,472 |
| 17Moore County, NC | 68 | 14 | 3.2 | $541K | +10.3% | #297 of 1,472 |
| 18Randolph County, NC | 67 | 13 | 2.3 | $644K | +3.5% | #313 of 1,472 |
| 19Stanly County, NC | 67 | 7 | 2.8 | $567K | +9.8% | #317 of 1,472 |
| 20Haywood County, NC | 66 | 6 | 2.2 | $802K | +1.9% | #326 of 1,472 |
| 21Forsyth County, NC | 66 | 28 | 1.8 | $755K | +5.0% | #328 of 1,472 |
| 22Ashe County, NC | 65 | 5 | 4.1 | $432K | +3.5% | #368 of 1,472 |
| 23Craven County, NC | 64 | 10 | 2.3 | $643K | +3.5% | #386 of 1,472 |
| 24Johnston County, NC | 63 | 15 | 1.8 | $696K | +17.9% | #407 of 1,472 |
| 25Caldwell County, NC | 63 | 8 | 2.4 | $650K | +0.7% | #411 of 1,472 |
Show all 100 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Alamance County, NC | 63 | 15 | 2.1 | $649K | +8.5% | #412 of 1,472 |
| 27Surry County, NC | 62 | 6 | 2.0 | $804K | +1.3% | #429 of 1,472 |
| 28Guilford County, NC | 62 | 40 | 1.8 | $715K | +4.4% | #434 of 1,472 |
| 29Cabarrus County, NC | 62 | 17 | 2.0 | $633K | +9.9% | #442 of 1,472 |
| 30Cherokee County, NC | 61 | 5 | 3.8 | $497K | +6.8% | #467 of 1,472 |
| 31Onslow County, NC | 60 | 13 | 1.7 | $533K | +6.0% | #490 of 1,472 |
| 32Yadkin County, NC | 57 | 5 | 3.3 | $491K | +2.9% | #544 of 1,472 |
| 33Nash County, NC | 56 | 15 | 3.9 | $392K | +3.9% | #573 of 1,472 |
| 34Cleveland County, NC | 55 | 11 | 2.8 | $537K | +3.4% | #581 of 1,472 |
| 35Harnett County, NC | 55 | 12 | 2.4 | $528K | +12.3% | #582 of 1,472 |
| 36Lee County, NC | 55 | 7 | 2.8 | $511K | +10.8% | #585 of 1,472 |
| 37Franklin County, NC | 55 | 11 | 3.9 | $352K | +18.8% | #593 of 1,472 |
| 38Granville County, NC | 53 | 8 | 3.6 | $420K | +2.1% | #642 of 1,472 |
| 39Pender County, NC | 52 | 10 | 4.0 | $367K | +19.0% | #673 of 1,472 |
| 40Gaston County, NC | 50 | 25 | 2.7 | $491K | +7.8% | #701 of 1,472 |
| 41Person County, NC | 50 | 9 | 5.6 | $296K | +3.7% | #709 of 1,472 |
| 42Catawba County, NC | 49 | 23 | 3.5 | $411K | +5.8% | #735 of 1,472 |
| 43Beaufort County, NC | 48 | 8 | 4.1 | $409K | 0.0% | #763 of 1,472 |
| 44Edgecombe County, NC | 48 | 9 | 4.6 | $346K | +0.7% | #769 of 1,472 |
| 45Cumberland County, NC | 46 | 30 | 2.3 | $484K | +0.4% | #814 of 1,472 |
| 46Bladen County, NC | 46 | 7 | 5.9 | $287K | +1.3% | #826 of 1,472 |
| 47Pitt County, NC | 45 | 27 | 3.6 | $299K | +5.4% | #854 of 1,472 |
| 48Rutherford County, NC | 44 | 10 | 3.8 | $410K | +2.1% | #869 of 1,472 |
| 49Wilson County, NC | 44 | 12 | 3.6 | $377K | +1.7% | #873 of 1,472 |
| 50Rockingham County, NC | 43 | 17 | 4.3 | $349K | +3.3% | #904 of 1,472 |
| 51Pasquotank County, NC | 43 | 8 | 5.1 | $288K | +4.5% | #909 of 1,472 |
| 52Montgomery County, NC | 42 | 6 | 5.6 | $271K | +2.7% | #933 of 1,472 |
| 53Lenoir County, NC | 41 | 14 | 6.0 | $268K | +1.4% | #961 of 1,472 |
| 54Wayne County, NC | 38 | 20 | 4.2 | $308K | +3.8% | #1,042 of 1,472 |
| 55Sampson County, NC | 38 | 11 | 5.1 | $299K | +4.1% | #1,043 of 1,472 |
| 56Vance County, NC | 37 | 8 | 5.0 | $305K | +0.2% | #1,060 of 1,472 |
| 57Duplin County, NC | 34 | 13 | 6.3 | $237K | +6.0% | #1,136 of 1,472 |
| 58Columbus County, NC | 31 | 12 | 6.0 | $264K | 0.0% | #1,196 of 1,472 |
| 59Washington County, NC | 31 | 5 | 10.5 | $181K | −3.1% | #1,206 of 1,472 |
| 60Scotland County, NC | 30 | 8 | 6.4 | $235K | −0.3% | #1,223 of 1,472 |
| 61Northampton County, NC | 30 | 7 | 8.9 | $206K | −5.4% | #1,231 of 1,472 |
| 62Robeson County, NC | 29 | 29 | 6.7 | $191K | +3.4% | #1,250 of 1,472 |
| 63Bertie County, NC | 28 | 7 | 9.8 | $176K | −3.6% | #1,268 of 1,472 |
| 64Martin County, NC | 25 | 7 | 7.4 | $214K | −1.6% | #1,326 of 1,472 |
| 65Hertford County, NC | 22 | 6 | 7.2 | $224K | −11.2% | #1,374 of 1,472 |
| 66Halifax County, NC | 22 | 17 | 8.3 | $193K | −3.9% | #1,378 of 1,472 |
| 67Richmond County, NC | 19 | 11 | 6.5 | $217K | −1.6% | #1,408 of 1,472 |
| Wilkes County, NC | Not scored | 4 | 1.5 | $1.2M | +0.6% | |
| Watauga County, NC | Not scored | 2 | 0.9 | $1.4M | +0.6% | |
| Hoke County, NC | Not scored | 4 | 2.1 | $499K | +9.0% | |
| Stokes County, NC | Not scored | 4 | 2.0 | $808K | +3.5% | |
| McDowell County, NC | Not scored | 4 | 2.1 | $722K | +1.5% | |
| Davie County, NC | Not scored | 4 | 2.3 | $785K | +6.9% | |
| Jackson County, NC | Not scored | 3 | 1.6 | $842K | +6.9% | |
| Macon County, NC | Not scored | 4 | 2.2 | $760K | +5.8% | |
| Dare County, NC | Not scored | 2 | 1.2 | $1.3M | +3.3% | |
| Alexander County, NC | Not scored | 3 | 2.1 | $758K | +1.5% | |
| Transylvania County, NC | Not scored | 2 | 1.4 | $1.6M | +2.9% | |
| Currituck County, NC | Not scored | 0 | 0.0 | n/a | +16.7% | |
| Caswell County, NC | Not scored | 4 | 4.5 | $346K | +0.4% | |
| Anson County, NC | Not scored | 4 | 4.7 | $335K | −2.1% | |
| Madison County, NC | Not scored | 3 | 3.6 | $478K | +5.9% | |
| Greene County, NC | Not scored | 2 | 2.9 | $535K | +1.3% | |
| Polk County, NC | Not scored | 2 | 2.2 | $1M | +6.0% | |
| Yancey County, NC | Not scored | 3 | 3.7 | $491K | +3.2% | |
| Warren County, NC | Not scored | 3 | 3.7 | $528K | +1.6% | |
| Avery County, NC | Not scored | 1 | 1.5 | $1.1M | +1.1% | |
| Mitchell County, NC | Not scored | 2 | 3.0 | $595K | +1.1% | |
| Swain County, NC | Not scored | 1 | 1.7 | $875K | −0.6% | |
| Chowan County, NC | Not scored | 3 | 4.9 | $324K | +2.8% | |
| Perquimans County, NC | Not scored | 2 | 3.6 | $566K | +3.6% | |
| Pamlico County, NC | Not scored | 1 | 1.8 | $1.1M | +3.7% | |
| Clay County, NC | Not scored | 2 | 3.9 | $518K | +9.9% | |
| Alleghany County, NC | Not scored | 2 | 3.9 | $462K | +5.4% | |
| Camden County, NC | Not scored | 0 | 0.0 | n/a | +8.8% | |
| Gates County, NC | Not scored | 3 | 7.2 | $254K | −2.1% | |
| Jones County, NC | Not scored | 2 | 4.8 | $348K | +4.6% | |
| Graham County, NC | Not scored | 1 | 2.8 | $586K | +1.9% | |
| Hyde County, NC | Not scored | 1 | 5.2 | $222K | +1.0% | |
| Tyrrell County, NC | Not scored | 1 | 6.5 | $349K | +9.3% |
Markets with fewer than 5 funeral homes on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many funeral homes are in North Carolina?
There are 992 funeral homes on map listings in North Carolina as of September 2026. 106 of them (11%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 518 businesses with payroll classed as funeral homes and funeral services in 2023, up 0.4% from 2019.
How much do households in North Carolina spend on funerals?
About $577.2M a year, or $135 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 992 funeral homes on map listings, it comes to $582K per home. It is estimated from the incomes of the 4,282,345 households in North Carolina and national spending patterns by income.
How does North Carolina compare with the U.S. for funeral homes?
North Carolina has 2.3 funeral homes per 10,000 households, 10% above the U.S. rate of 2.1. Spending per home is $582K, 14% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, North Carolina would have about 850, against 992 on map listings. There is one business with payroll in the industry for every 8,267 households, against one for every 8,510 across the U.S. The official count rose 0.4% from 2019 to 2023, against −1.7% for the U.S.
Which market in North Carolina has the highest market score for funeral homes?
Among 16 scored metro areas in or partly in North Carolina, the Wilmington metro area scores highest, at 75 (high). Among 18 scored small-town markets in or partly in North Carolina, the Morehead City area scores highest, at 91 (very high). Among 67 scored counties in North Carolina, Brunswick County scores highest, at 94 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. North Carolina scores 53 for funeral homes (upper middle), #24 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in North Carolina. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Funeral homes in other states
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- South Carolina
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Top markets for funeral homes across the U.S. · All business types in North Carolina
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.