Market rankings · Iowa
Funeral homes in Iowa
Markets across Iowa ranked by the Groundwork market score for funeral homes, with competitor counts and household spending for each.
- Listings
- 508
- 50 chain locations (10%)
- Official establishments
- 323
- −4.7% since 2019
- Household spending a year
- $189.7M
- On funerals
- Listings per 10k households
- 3.9
- 86% above the U.S.
- Spending per listing
- $373K
- 45% below the U.S.
- Rank among states
- #47 of 51
- Market score 22 · Low
A site report maps the funeral homes on map listings around any address in Iowa by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 508 funeral homes in Iowa. Of those, 50 are chain locations, or 10%, against 10% across the U.S. That is 3.9 per 10,000 households, 86% above the U.S. rate of 2.1.
Households in Iowa spend about $189.7M a year on funerals, or $144 per household, in line with the U.S. average. That is about $373K of household spending for each home on map listings, 45% below the U.S. figure of $679K.
The official count of businesses with payroll classed as funeral homes and funeral services in Iowa was 323 in 2023, down 4.7% from 2019. That is one for every 4,073 households, against one for every 8,510 across the U.S. Across the U.S., the count fell 1.7% over the same years. Since fiscal 2022, 3 SBA-backed loans worth $2.5M have gone to businesses classed as funeral homes and funeral services in Iowa.
Among the 50 states and DC, Iowa ranks #47 for funeral homes, with a Groundwork market score of 22 (low). Of the 9 scored metro areas in or partly in Iowa, the Omaha metro area scores highest (51). Of the 9 scored small-town markets in or partly in Iowa, the Burlington area scores highest (64).
Every market in Iowa for funeral homes
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Omaha, NE-IA | 51 | 70 | 1.8 | $668K | +4.2% | #167 of 377 |
| 1Cedar Rapids, IA | 46 | 24 | 2.1 | $671K | +1.0% | #201 of 377 |
| 2Des Moines-West Des Moines, IA | 42 | 68 | 2.3 | $522K | +6.7% | #238 of 377 |
| 3Iowa City, IA | 37 | 14 | 1.9 | $595K | +4.1% | #267 of 377 |
| 4Dubuque, IA | 37 | 12 | 2.9 | $527K | +0.1% | #270 of 377 |
| 5Davenport-Moline-Rock Island, IA-IL | 34 | 41 | 2.5 | $568K | −0.9% | #284 of 377 |
| 6Sioux City, IA-NE-SD | 28 | 13 | 2.3 | $552K | +1.0% | #320 of 377 |
| 7Ames, IA | 23 | 13 | 2.6 | $466K | +2.2% | #345 of 377 |
| 8Waterloo-Cedar Falls, IA | 23 | 21 | 3.0 | $463K | +0.5% | #346 of 377 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Burlington, IA-IL | 64 | 7 | 3.5 | $464K | −2.5% | #95 of 365 |
| 2Pella, IA | 54 | 8 | 6.0 | $286K | +2.3% | #157 of 365 |
| 3Fort Dodge, IA | 50 | 5 | 3.3 | $484K | −0.4% | #177 of 365 |
| 4Mason City, IA | 43 | 10 | 4.4 | $370K | −1.5% | #219 of 365 |
| 5Fort Madison, IA | 39 | 6 | 4.2 | $373K | −3.6% | #248 of 365 |
| 6Clinton, IA | 37 | 8 | 4.1 | $363K | −0.9% | #262 of 365 |
| 7Le Mars, IA | 34 | 5 | 4.8 | $325K | 0.0% | #288 of 365 |
| 8Muscatine, IA | 34 | 8 | 4.6 | $302K | −3.0% | #290 of 365 |
| 9Carroll, IA | 30 | 5 | 5.7 | $301K | −2.0% | #314 of 365 |
| Marshalltown, IA | Not scored | 4 | 2.6 | $612K | −0.5% | |
| Ottumwa, IA | Not scored | 4 | 2.9 | $555K | −0.3% | |
| Oskaloosa, IA | Not scored | 4 | 4.6 | $325K | −1.2% | |
| Storm Lake, IA | Not scored | 4 | 5.3 | $296K | −1.7% | |
| Spirit Lake, IA | Not scored | 4 | 4.5 | $382K | +1.7% | |
| Spencer, IA | Not scored | 2 | 2.7 | $604K | −0.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pottawattamie County, IA | 66 | 6 | 1.6 | $921K | −0.7% | #322 of 1,472 |
| 2Scott County, IA | 65 | 11 | 1.5 | $893K | +0.4% | #351 of 1,472 |
| 3Johnson County, IA | 65 | 9 | 1.4 | $766K | +4.6% | #356 of 1,472 |
| 4Polk County, IA | 62 | 35 | 1.7 | $662K | +4.8% | #439 of 1,472 |
| 5Linn County, IA | 61 | 15 | 1.6 | $863K | +0.7% | #452 of 1,472 |
| 6Dallas County, IA | 58 | 9 | 2.1 | $560K | +17.8% | #522 of 1,472 |
| 7Dubuque County, IA | 54 | 12 | 2.9 | $527K | +0.1% | #608 of 1,472 |
| 8Warren County, IA | 54 | 10 | 4.8 | $314K | +9.0% | #617 of 1,472 |
| 9Black Hawk County, IA | 49 | 12 | 2.2 | $602K | +0.4% | #720 of 1,472 |
| 10Story County, IA | 49 | 8 | 2.1 | $554K | +2.7% | #723 of 1,472 |
| 11Des Moines County, IA | 47 | 5 | 2.9 | $528K | −2.0% | #777 of 1,472 |
| 12Marion County, IA | 46 | 8 | 6.0 | $286K | +2.3% | #827 of 1,472 |
| 13Benton County, IA | 45 | 5 | 4.9 | $344K | +1.8% | #851 of 1,472 |
| 14Jasper County, IA | 44 | 7 | 4.7 | $356K | +0.9% | #875 of 1,472 |
| 15Cerro Gordo County, IA | 43 | 7 | 3.6 | $452K | −1.5% | #892 of 1,472 |
| 16Mills County, IA | 43 | 5 | 9.3 | $186K | +2.6% | #915 of 1,472 |
| 17Webster County, IA | 42 | 5 | 3.3 | $484K | −0.4% | #918 of 1,472 |
| 18Woodbury County, IA | 41 | 11 | 2.7 | $472K | +0.7% | #941 of 1,472 |
| 19Sioux County, IA | 40 | 5 | 3.9 | $391K | +2.5% | #977 of 1,472 |
| 20Allamakee County, IA | 39 | 5 | 8.4 | $202K | +1.2% | #1,024 of 1,472 |
| 21O’Brien County, IA | 37 | 8 | 13.8 | $140K | +0.5% | #1,070 of 1,472 |
| 22Grundy County, IA | 36 | 5 | 9.8 | $178K | +0.2% | #1,087 of 1,472 |
| 23Boone County, IA | 35 | 5 | 4.6 | $326K | +0.4% | #1,101 of 1,472 |
| 24Lee County, IA | 34 | 6 | 4.2 | $373K | −3.6% | #1,120 of 1,472 |
| 25Appanoose County, IA | 34 | 5 | 9.6 | $192K | −1.7% | #1,140 of 1,472 |
Show all 99 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Clinton County, IA | 33 | 8 | 4.1 | $363K | −0.9% | #1,146 of 1,472 |
| 27Plymouth County, IA | 32 | 5 | 4.8 | $325K | 0.0% | #1,176 of 1,472 |
| 28Delaware County, IA | 32 | 5 | 6.8 | $242K | +1.3% | #1,187 of 1,472 |
| 29Washington County, IA | 31 | 5 | 5.6 | $287K | +0.6% | #1,195 of 1,472 |
| 30Carroll County, IA | 30 | 5 | 5.7 | $301K | −2.0% | #1,216 of 1,472 |
| 31Hamilton County, IA | 30 | 5 | 7.8 | $227K | −0.5% | #1,226 of 1,472 |
| 32Muscatine County, IA | 29 | 8 | 4.6 | $302K | −3.0% | #1,236 of 1,472 |
| 33Poweshiek County, IA | 29 | 6 | 7.7 | $209K | −1.4% | #1,248 of 1,472 |
| 34Chickasaw County, IA | 27 | 7 | 14.0 | $124K | −2.8% | #1,283 of 1,472 |
| 35Fayette County, IA | 26 | 6 | 7.2 | $239K | −2.1% | #1,295 of 1,472 |
| 36Page County, IA | 26 | 6 | 9.6 | $203K | −2.3% | #1,303 of 1,472 |
| 37Winneshiek County, IA | 26 | 9 | 11.1 | $158K | −1.6% | #1,307 of 1,472 |
| 38Cass County, IA | 25 | 5 | 8.6 | $197K | −1.2% | #1,327 of 1,472 |
| 39Cedar County, IA | 24 | 6 | 7.9 | $207K | −0.7% | #1,340 of 1,472 |
| 40Hancock County, IA | 24 | 5 | 10.7 | $172K | −2.2% | #1,344 of 1,472 |
| 41Wright County, IA | 23 | 7 | 13.1 | $134K | −0.9% | #1,361 of 1,472 |
| 42Hardin County, IA | 22 | 10 | 14.2 | $129K | −2.2% | #1,382 of 1,472 |
| 43Buchanan County, IA | 21 | 7 | 8.5 | $173K | +1.3% | #1,391 of 1,472 |
| 44Henry County, IA | 21 | 8 | 10.5 | $162K | −5.4% | #1,392 of 1,472 |
| Marshall County, IA | Not scored | 4 | 2.6 | $612K | −0.5% | |
| Wapello County, IA | Not scored | 4 | 2.9 | $555K | −0.3% | |
| Bremer County, IA | Not scored | 4 | 4.1 | $404K | +1.1% | |
| Mahaska County, IA | Not scored | 4 | 4.6 | $325K | −1.2% | |
| Jones County, IA | Not scored | 4 | 4.9 | $358K | +2.9% | |
| Buena Vista County, IA | Not scored | 4 | 5.3 | $296K | −1.7% | |
| Jackson County, IA | Not scored | 3 | 3.6 | $457K | −0.8% | |
| Dickinson County, IA | Not scored | 4 | 4.5 | $382K | +1.7% | |
| Clayton County, IA | Not scored | 4 | 5.3 | $344K | −1.1% | |
| Madison County, IA | Not scored | 4 | 6.0 | $226K | +3.8% | |
| Tama County, IA | Not scored | 4 | 6.0 | $296K | −1.5% | |
| Iowa County, IA | Not scored | 4 | 5.8 | $281K | −1.0% | |
| Clay County, IA | Not scored | 2 | 2.7 | $604K | −0.8% | |
| Crawford County, IA | Not scored | 2 | 3.2 | $484K | −1.5% | |
| Jefferson County, IA | Not scored | 3 | 4.3 | $366K | −2.5% | |
| Floyd County, IA | Not scored | 4 | 6.2 | $307K | −4.4% | |
| Harrison County, IA | Not scored | 4 | 6.6 | $258K | +0.4% | |
| Kossuth County, IA | Not scored | 4 | 6.1 | $312K | −3.2% | |
| Butler County, IA | Not scored | 3 | 5.1 | $357K | −2.0% | |
| Lyon County, IA | Not scored | 2 | 4.5 | $396K | +3.6% | |
| Union County, IA | Not scored | 4 | 7.8 | $185K | −2.5% | |
| Shelby County, IA | Not scored | 4 | 8.2 | $238K | −0.2% | |
| Cherokee County, IA | Not scored | 4 | 7.9 | $248K | −2.4% | |
| Guthrie County, IA | Not scored | 3 | 6.5 | $250K | +1.6% | |
| Louisa County, IA | Not scored | 4 | 9.4 | $180K | −3.7% | |
| Winnebago County, IA | Not scored | 3 | 6.5 | $248K | −3.8% | |
| Mitchell County, IA | Not scored | 3 | 6.5 | $253K | +0.6% | |
| Montgomery County, IA | Not scored | 4 | 8.7 | $198K | −3.2% | |
| Franklin County, IA | Not scored | 4 | 9.5 | $179K | −1.2% | |
| Keokuk County, IA | Not scored | 3 | 7.4 | $224K | −2.0% | |
| Calhoun County, IA | Not scored | 3 | 7.5 | $251K | −3.4% | |
| Sac County, IA | Not scored | 2 | 4.6 | $408K | −2.7% | |
| Clarke County, IA | Not scored | 1 | 2.5 | $589K | −1.6% | |
| Humboldt County, IA | Not scored | 1 | 2.4 | $686K | −2.0% | |
| Howard County, IA | Not scored | 2 | 5.3 | $315K | −0.8% | |
| Emmet County, IA | Not scored | 2 | 4.9 | $343K | −2.5% | |
| Davis County, IA | Not scored | 1 | 3.1 | $558K | +1.3% | |
| Palo Alto County, IA | Not scored | 4 | 10.6 | $175K | −1.0% | |
| Lucas County, IA | Not scored | 2 | 5.4 | $331K | +2.6% | |
| Greene County, IA | Not scored | 3 | 7.6 | $227K | −1.0% | |
| Monona County, IA | Not scored | 3 | 7.7 | $240K | −2.4% | |
| Decatur County, IA | Not scored | 1 | 3.3 | $495K | −0.9% | |
| Monroe County, IA | Not scored | 5 | 16.2 | $110K | −2.5% | |
| Adair County, IA | Not scored | 4 | 12.4 | $141K | −1.3% | |
| Worth County, IA | Not scored | 3 | 9.4 | $178K | −1.3% | |
| Van Buren County, IA | Not scored | 2 | 6.9 | $259K | −1.2% | |
| Pocahontas County, IA | Not scored | 3 | 10.0 | $179K | −3.5% | |
| Ida County, IA | Not scored | 2 | 6.6 | $260K | −3.4% | |
| Wayne County, IA | Not scored | 2 | 7.8 | $227K | +3.6% | |
| Fremont County, IA | Not scored | 4 | 14.2 | $124K | −0.8% | |
| Osceola County, IA | Not scored | 1 | 3.8 | $463K | −3.6% | |
| Taylor County, IA | Not scored | 4 | 16.1 | $113K | −0.5% | |
| Audubon County, IA | Not scored | 2 | 7.7 | $226K | −3.0% | |
| Ringgold County, IA | Not scored | 1 | 5.3 | $360K | 0.0% | |
| Adams County, IA | Not scored | 1 | 6.5 | $286K | −2.5% |
Markets with fewer than 5 funeral homes on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many funeral homes are in Iowa?
There are 508 funeral homes on map listings in Iowa as of September 2026. 50 of them (10%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 323 businesses with payroll classed as funeral homes and funeral services in 2023, down 4.7% from 2019.
How much do households in Iowa spend on funerals?
About $189.7M a year, or $144 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 508 funeral homes on map listings, it comes to $373K per home. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.
How does Iowa compare with the U.S. for funeral homes?
Iowa has 3.9 funeral homes per 10,000 households, 86% above the U.S. rate of 2.1. Spending per home is $373K, 45% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Iowa would have about 280, against 508 on map listings. There is one business with payroll in the industry for every 4,073 households, against one for every 8,510 across the U.S. The official count fell 4.7% from 2019 to 2023, against −1.7% for the U.S.
Which market in Iowa has the highest market score for funeral homes?
Among 9 scored metro areas in or partly in Iowa, the Omaha metro area scores highest, at 51 (upper middle). Among 9 scored small-town markets in or partly in Iowa, the Burlington area scores highest, at 64 (upper middle). Among 44 scored counties in Iowa, Pottawattamie County scores highest, at 66 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 22 for funeral homes (low), #47 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Funeral homes in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for funeral homes across the U.S. · All business types in Iowa
Screening a site or an acquisition in Iowa?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.