Groundwork

Funeral services · County · West Virginia

Funeral homes in Mason County, WV

How Mason County, WV compares with other counties and the U.S. for funeral homes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 35 out of 100: Lower middle

Ranked #1,094 of 1,472 scored counties
#11 of 27 scored counties in West Virginia

Listings
5
0 chain locations (0%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$1.8M
On funerals · $174 a household
Spending per listing
$355K
48% below the U.S.
Listings per 10k households
4.9
2.3 times the U.S.
Population, 2025
24,707
−2.7% since 2020

See the funeral homes around any address in Mason County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on funerals in Mason County comes to about $1.8M a year: $174 per household, 22% above the U.S. average. That is about $355K of household spending for each home on map listings, 48% below the U.S. figure of $679K.

Mason County has 5 funeral homes on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 4.9, 2.3 times the U.S. rate of 2.1.

The official count of businesses with payroll classed as funeral homes and funeral services in Mason County was 4 in 2023. That is one for every 2,553 households, against one for every 8,510 across the U.S.

Population estimates show Mason County declined 2.7% from 2020 to 2025, against +3.1% for the U.S. For funeral homes, Mason County has a Groundwork market score of 35 (lower middle): #1,094 of 1,472 scored counties and #11 of 27 scored counties in West Virginia.

How Mason County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Mason County, WV compared with West Virginia and the U.S.
MeasureMason CountyWest VirginiaU.S.
Listings per 10k households4.94.22.1
Spending per listing$355K$368K$679K
Households per official establishment2,5533,7188,510
Official establishment growth, 2019–2023n/a−1.5%−1.7%
Population growth, 2020–2025−2.7%−1.4%+3.1%
Spending per household on funerals$174$153$143
Median household income$49,761$59,608$80,734
Groundwork market score3518

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 4
Employees, 2023
18
Annual payroll, 2023
$552K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
50 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in Mason County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Mason County

Population, 2025 estimate
24,707−2.7% since 2020
Households
10,211
Median age
44.8
Homes lived in by their owners
82%
Vehicles per household
2.0
Land area
431 sq. mi.
People per square mile
58
Median household income
$49,761+8.0% vs. 2015–2019, before inflation
Average household income
$70,616
Median home value
$120,300
Jobs located here
5,376
Daytime population
21,537Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Mason County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for funeral homes, numbered among those based in West Virginia, with Mason County marked.

Top counties in West Virginia

Counties in West Virginia ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Berkeley County, WV6961.2$1M+13.7%#249 of 1,472
2Monongalia County, WV5071.6$637K+2.0%#692 of 1,472
3Wood County, WV4692.5$604K−2.1%#811 of 1,472
4Kanawha County, WV40273.5$440K−4.3%#973 of 1,472
5Wayne County, WV4063.8$410K−4.0%#976 of 1,472
6Jackson County, WV4054.3$387K−1.0%#978 of 1,472
7Mercer County, WV40114.5$377K−3.4%#980 of 1,472
8Putnam County, WV3873.0$476K−1.0%#1,028 of 1,472
9Hancock County, WV3775.5$312K−4.5%#1,059 of 1,472
10Raleigh County, WV36144.8$332K−3.5%#1,079 of 1,472
11Mason County, WV3554.9$355K−2.7%#1,094 of 1,472

Other business types in Mason County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Mason County, WV?

Map listings as of September 2026 show 5 funeral homes in Mason County. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in Mason County, WV spend on funerals?

About $1.8M a year, or $174 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 5 funeral homes on map listings, it comes to $355K per home. It is estimated from the incomes of the 10,211 households in Mason County and national spending patterns by income.

How does Mason County, WV compare with the U.S. for funeral homes?

Mason County has 4.9 funeral homes per 10,000 households, 2.3 times the U.S. rate of 2.1. Spending per home is $355K, 48% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Mason County would have about 3, against 5 on map listings. There is one business with payroll in the industry for every 2,553 households, against one for every 8,510 across the U.S.

How fast is Mason County, WV growing?

Population estimates put Mason County at 24,707 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 10,211 households. The median household income in Mason County is $49,761 a year, 38% below the U.S. median of $80,734. That rose 8.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mason County scores 35 for funeral homes (lower middle), #1,094 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Mason County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Mason County

Screening a site or an acquisition in Mason County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.