Market rankings · Missouri
Funeral homes in Missouri
Every metro area, small-town market and county in Missouri, ranked by the Groundwork market score for funeral homes, with competitor counts and household spending for each.
- Listings
- 675
- 68 chain locations (10%)
- Official establishments
- 406
- +1.5% since 2019
- Household spending a year
- $351.8M
- On funerals
- Listings per 10k households
- 2.7
- 29% above the U.S.
- Spending per listing
- $521K
- 23% below the U.S.
- Rank among states
- #36 of 51
- Market score 35 · Lower middle
A site report maps the funeral homes on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Missouri has 675 funeral homes on map listings as of September 2026. Of those, 68 are chain locations, or 10%, against 10% across the U.S. That comes to 2.7 for every 10,000 households, 29% above the U.S. rate of 2.1.
Household spending on funerals in Missouri comes to about $351.8M a year: $140 per household, 2% below the U.S. average. Spread across 675 funeral homes, that is $521K per home, 23% below the U.S. figure of $679K.
Official counts show 406 businesses with payroll classed as funeral homes and funeral services in Missouri in 2023, up 1.5% from 2019. That is one for every 6,178 households, against one for every 8,510 across the U.S. Across the U.S., the count fell 1.7% over the same years. Since fiscal 2022, 14 SBA-backed loans worth $15.7M have gone to businesses classed as funeral homes and funeral services in Missouri.
Among the 50 states and DC, Missouri ranks #36 for funeral homes, with a Groundwork market score of 35 (lower middle). Of the 8 scored metro areas in or partly in Missouri, the Springfield metro area scores highest (60). Of the 13 scored small-town markets in or partly in Missouri, the Branson area scores highest (81).
Every market in Missouri for funeral homes
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Springfield, MO | 60 | 34 | 1.7 | $793K | +5.1% | #121 of 377 |
| 2Kansas City, MO-KS | 51 | 163 | 1.8 | $704K | +3.4% | #166 of 377 |
| 3St. Louis, MO-IL | 44 | 232 | 2.0 | $692K | −0.2% | #210 of 377 |
| 4Cape Girardeau, MO-IL | 34 | 10 | 2.6 | $571K | +1.7% | #283 of 377 |
| 5Columbia, MO | 33 | 23 | 2.7 | $429K | +3.9% | #294 of 377 |
| 6Joplin, MO-KS | 31 | 26 | 3.3 | $426K | +3.9% | #306 of 377 |
| 7St. Joseph, MO-KS | 27 | 13 | 2.8 | $536K | −2.0% | #328 of 377 |
| 8Jefferson City, MO | 22 | 25 | 4.3 | $339K | +2.2% | #355 of 377 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Branson, MO | 81 | 7 | 3.1 | $544K | +1.7% | #26 of 365 |
| 2Rolla, MO | 61 | 6 | 3.5 | $422K | +1.6% | #112 of 365 |
| 3Hannibal, MO | 54 | 6 | 3.9 | $405K | +0.4% | #153 of 365 |
| Quincy, IL-MO | 46 | 16 | 5.1 | $314K | −2.0% | #202 of 365 |
| 4Mexico, MO | 44 | 5 | 5.4 | $310K | −1.0% | #216 of 365 |
| 5Sedalia, MO | 44 | 8 | 4.7 | $305K | +2.9% | #217 of 365 |
| 6Warrensburg, MO | 42 | 7 | 3.3 | $344K | +4.9% | #226 of 365 |
| 7Fort Leonard Wood, MO | 40 | 5 | 3.0 | $381K | +0.8% | #242 of 365 |
| 8Farmington, MO | 40 | 14 | 5.6 | $265K | +2.1% | #247 of 365 |
| 9Poplar Bluff, MO | 39 | 8 | 4.8 | $311K | −0.4% | #252 of 365 |
| 10Kirksville, MO | 32 | 6 | 5.8 | $253K | +1.9% | #304 of 365 |
| 11Sikeston, MO | 16 | 15 | 7.6 | $193K | −0.3% | #352 of 365 |
| 12Kennett, MO | 9 | 7 | 6.2 | $233K | −4.8% | #359 of 365 |
| West Plains, MO | Not scored | 4 | 2.5 | $617K | +2.5% | |
| Lebanon, MO | Not scored | 3 | 2.1 | $702K | +2.5% | |
| Moberly, MO | Not scored | 4 | 4.3 | $356K | +0.2% | |
| Marshall, MO | Not scored | 3 | 3.7 | $447K | −0.3% | |
| Maryville, MO | Not scored | 3 | 3.5 | $405K | −4.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Charles County, MO | 75 | 20 | 1.2 | $1.1M | +4.9% | #138 of 1,472 |
| 2Christian County, MO | 72 | 5 | 1.4 | $966K | +8.3% | #195 of 1,472 |
| 3Jefferson County, MO | 71 | 7 | 0.8 | $1.7M | +2.7% | #208 of 1,472 |
| 4Newton County, MO | 67 | 5 | 2.3 | $698K | +6.1% | #309 of 1,472 |
| 5Greene County, MO | 66 | 18 | 1.4 | $950K | +3.3% | #321 of 1,472 |
| 6Cass County, MO | 66 | 11 | 2.5 | $598K | +7.1% | #336 of 1,472 |
| 7Platte County, MO | 65 | 8 | 1.8 | $682K | +6.7% | #360 of 1,472 |
| 8Clay County, MO | 64 | 17 | 1.7 | $737K | +4.3% | #381 of 1,472 |
| 9Taney County, MO | 64 | 7 | 3.1 | $544K | +1.7% | #390 of 1,472 |
| 10St. Louis County, MO | 63 | 67 | 1.6 | $913K | −1.2% | #394 of 1,472 |
| 11Franklin County, MO | 60 | 10 | 2.3 | $638K | +3.1% | #479 of 1,472 |
| 12Morgan County, MO | 59 | 5 | 5.7 | $305K | +6.8% | #512 of 1,472 |
| 13Jackson County, MO | 56 | 57 | 1.9 | $661K | +2.1% | #555 of 1,472 |
| 14Lincoln County, MO | 56 | 5 | 2.2 | $585K | +11.4% | #559 of 1,472 |
| 15Boone County, MO | 55 | 17 | 2.2 | $480K | +4.2% | #587 of 1,472 |
| 16Miller County, MO | 54 | 5 | 5.1 | $321K | +4.2% | #616 of 1,472 |
| 17Lawrence County, MO | 53 | 6 | 4.1 | $372K | +3.7% | #644 of 1,472 |
| 18Cape Girardeau County, MO | 52 | 7 | 2.2 | $660K | +2.7% | #651 of 1,472 |
| 19Jasper County, MO | 52 | 16 | 3.2 | $402K | +3.7% | #671 of 1,472 |
| 20Barry County, MO | 52 | 6 | 4.5 | $400K | +4.8% | #672 of 1,472 |
| 21Texas County, MO | 52 | 5 | 5.3 | $337K | +6.9% | #674 of 1,472 |
| 22Buchanan County, MO | 49 | 7 | 2.1 | $658K | −1.1% | #716 of 1,472 |
| 23Henry County, MO | 49 | 6 | 6.5 | $262K | +3.2% | #743 of 1,472 |
| 24Callaway County, MO | 48 | 6 | 3.6 | $415K | +3.2% | #761 of 1,472 |
| 25Phelps County, MO | 47 | 6 | 3.5 | $422K | +1.6% | #790 of 1,472 |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Cole County, MO | 44 | 11 | 3.5 | $391K | +1.7% | #872 of 1,472 |
| 27Audrain County, MO | 42 | 5 | 5.4 | $310K | −1.0% | #930 of 1,472 |
| 28Ste. Genevieve County, MO | 42 | 5 | 7.0 | $242K | +1.1% | #934 of 1,472 |
| 29Lafayette County, MO | 39 | 6 | 4.8 | $333K | +1.4% | #1,006 of 1,472 |
| 30Pettis County, MO | 39 | 8 | 4.7 | $305K | +2.9% | #1,014 of 1,472 |
| 31St. Louis city, MO | 38 | 27 | 1.9 | $522K | −7.4% | #1,027 of 1,472 |
| 32Johnson County, MO | 38 | 7 | 3.3 | $344K | +4.9% | #1,039 of 1,472 |
| 33Macon County, MO | 36 | 7 | 11.5 | $157K | −0.1% | #1,088 of 1,472 |
| 34Stoddard County, MO | 35 | 6 | 5.2 | $307K | −1.3% | #1,106 of 1,472 |
| 35St. Francois County, MO | 35 | 14 | 5.6 | $265K | +2.1% | #1,114 of 1,472 |
| 36Butler County, MO | 34 | 8 | 4.8 | $311K | −0.4% | #1,124 of 1,472 |
| 37Ray County, MO | 33 | 7 | 7.7 | $201K | +1.1% | #1,169 of 1,472 |
| 38Pulaski County, MO | 31 | 5 | 3.0 | $381K | +0.8% | #1,190 of 1,472 |
| 39Adair County, MO | 29 | 5 | 5.5 | $253K | +1.6% | #1,241 of 1,472 |
| 40McDonald County, MO | 26 | 5 | 5.8 | $218K | +3.1% | #1,300 of 1,472 |
| 41Scott County, MO | 19 | 11 | 7.2 | $203K | −0.1% | #1,409 of 1,472 |
| 42Dunklin County, MO | 14 | 7 | 6.2 | $233K | −4.8% | #1,450 of 1,472 |
| 43Pemiscot County, MO | 8 | 5 | 7.9 | $172K | −7.2% | #1,463 of 1,472 |
| Camden County, MO | Not scored | 3 | 1.7 | $1.2M | +2.9% | |
| Webster County, MO | Not scored | 4 | 2.9 | $503K | +10.4% | |
| Howell County, MO | Not scored | 4 | 2.5 | $617K | +2.5% | |
| Warren County, MO | Not scored | 2 | 1.4 | $995K | +9.2% | |
| Laclede County, MO | Not scored | 3 | 2.1 | $702K | +2.5% | |
| Polk County, MO | Not scored | 3 | 2.5 | $661K | +6.3% | |
| Stone County, MO | Not scored | 4 | 3.0 | $729K | +4.1% | |
| Marion County, MO | Not scored | 3 | 2.6 | $569K | +0.2% | |
| Randolph County, MO | Not scored | 4 | 4.3 | $356K | +0.2% | |
| Washington County, MO | Not scored | 2 | 2.2 | $679K | +1.6% | |
| Saline County, MO | Not scored | 3 | 3.7 | $447K | −0.3% | |
| Crawford County, MO | Not scored | 4 | 4.2 | $368K | −0.4% | |
| Clinton County, MO | Not scored | 4 | 4.8 | $347K | +2.1% | |
| Nodaway County, MO | Not scored | 3 | 3.5 | $405K | −4.0% | |
| Benton County, MO | Not scored | 3 | 3.5 | $602K | +5.7% | |
| Vernon County, MO | Not scored | 2 | 2.6 | $580K | +1.5% | |
| Perry County, MO | Not scored | 1 | 1.3 | $1.2M | +0.6% | |
| Wright County, MO | Not scored | 3 | 4.2 | $393K | +8.0% | |
| Andrew County, MO | Not scored | 3 | 4.3 | $407K | +0.7% | |
| Pike County, MO | Not scored | 3 | 4.7 | $352K | +3.1% | |
| Dallas County, MO | Not scored | 4 | 5.9 | $258K | +5.2% | |
| Cooper County, MO | Not scored | 3 | 4.8 | $358K | +3.0% | |
| Bates County, MO | Not scored | 4 | 6.5 | $258K | +2.9% | |
| New Madrid County, MO | Not scored | 4 | 6.0 | $258K | −7.6% | |
| Moniteau County, MO | Not scored | 4 | 7.0 | $220K | +1.4% | |
| Gasconade County, MO | Not scored | 4 | 6.6 | $269K | +0.1% | |
| Cedar County, MO | Not scored | 3 | 5.2 | $328K | +4.8% | |
| Dent County, MO | Not scored | 2 | 3.6 | $534K | +1.3% | |
| Livingston County, MO | Not scored | 4 | 7.1 | $251K | +1.1% | |
| Osage County, MO | Not scored | 4 | 7.6 | $205K | +2.7% | |
| Madison County, MO | Not scored | 1 | 2.1 | $734K | +1.9% | |
| Douglas County, MO | Not scored | 2 | 4.3 | $454K | +6.4% | |
| Mississippi County, MO | Not scored | 4 | 8.9 | $163K | −1.1% | |
| Linn County, MO | Not scored | 4 | 8.3 | $189K | −0.3% | |
| Barton County, MO | Not scored | 2 | 4.5 | $397K | +1.5% | |
| Montgomery County, MO | Not scored | 3 | 6.5 | $232K | +2.6% | |
| DeKalb County, MO | Not scored | 2 | 5.4 | $332K | −15.6% | |
| Wayne County, MO | Not scored | 3 | 6.5 | $274K | −1.4% | |
| Ripley County, MO | Not scored | 1 | 2.5 | $624K | +0.4% | |
| Bollinger County, MO | Not scored | 2 | 5.1 | $359K | +0.9% | |
| Ralls County, MO | Not scored | 3 | 7.6 | $241K | +0.9% | |
| Howard County, MO | Not scored | 3 | 8.4 | $212K | +0.3% | |
| Lewis County, MO | Not scored | 5 | 15.7 | $131K | −1.6% | |
| Grundy County, MO | Not scored | 2 | 5.1 | $376K | −0.2% | |
| St. Clair County, MO | Not scored | 2 | 4.9 | $368K | +6.7% | |
| Iron County, MO | Not scored | 5 | 13.0 | $126K | −2.0% | |
| Caldwell County, MO | Not scored | 4 | 10.6 | $145K | +2.1% | |
| Ozark County, MO | Not scored | 1 | 2.7 | $789K | +7.7% | |
| Monroe County, MO | Not scored | 4 | 11.5 | $165K | +3.1% | |
| Oregon County, MO | Not scored | 2 | 5.9 | $310K | +1.2% | |
| Hickory County, MO | Not scored | 2 | 5.6 | $448K | +8.9% | |
| Daviess County, MO | Not scored | 3 | 9.9 | $180K | +1.5% | |
| Maries County, MO | Not scored | 2 | 5.8 | $283K | −0.7% | |
| Carroll County, MO | Not scored | 3 | 8.5 | $210K | −0.6% | |
| Harrison County, MO | Not scored | 2 | 6.3 | $304K | +1.5% | |
| Dade County, MO | Not scored | 2 | 6.5 | $299K | +2.9% | |
| Chariton County, MO | Not scored | 2 | 7.5 | $299K | −0.1% | |
| Shannon County, MO | Not scored | 1 | 3.5 | $437K | +3.6% | |
| Clark County, MO | Not scored | 1 | 4.1 | $510K | −2.8% | |
| Gentry County, MO | Not scored | 3 | 12.4 | $127K | +4.2% | |
| Reynolds County, MO | Not scored | 3 | 12.8 | $150K | −1.4% | |
| Shelby County, MO | Not scored | 1 | 4.2 | $395K | −3.6% | |
| Sullivan County, MO | Not scored | 3 | 14.7 | $130K | −4.1% | |
| Carter County, MO | Not scored | 2 | 9.8 | $149K | +4.2% | |
| Atchison County, MO | Not scored | 2 | 8.7 | $217K | −2.5% | |
| Scotland County, MO | Not scored | 3 | 19.4 | $107K | +2.1% | |
| Putnam County, MO | Not scored | 1 | 5.6 | $350K | −3.0% | |
| Holt County, MO | Not scored | 3 | 17.2 | $131K | +0.4% | |
| Schuyler County, MO | Not scored | 1 | 7.7 | $250K | +3.3% | |
| Knox County, MO | Not scored | 2 | 15.5 | $117K | −0.1% | |
| Mercer County, MO | Not scored | 1 | 7.7 | $242K | −3.2% | |
| Worth County, MO | Not scored | 2 | 23.6 | $74K | −2.6% |
Markets with fewer than 5 funeral homes on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many funeral homes are in Missouri?
Map listings as of September 2026 show 675 funeral homes in Missouri. 68 of them (10%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 406 businesses with payroll classed as funeral homes and funeral services in 2023, up 1.5% from 2019.
How much do households in Missouri spend on funerals?
About $351.8M a year, or $140 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 675 funeral homes on map listings, it comes to $521K per home. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for funeral homes?
Missouri has 2.7 funeral homes per 10,000 households, 29% above the U.S. rate of 2.1. Spending per home is $521K, 23% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Missouri would have about 518, against 675 on map listings. There is one business with payroll in the industry for every 6,178 households, against one for every 8,510 across the U.S. The official count rose 1.5% from 2019 to 2023, against −1.7% for the U.S.
Which market in Missouri has the highest market score for funeral homes?
Among 8 scored metro areas in or partly in Missouri, the Springfield metro area scores highest, at 60 (upper middle). Among 13 scored small-town markets in or partly in Missouri, the Branson area scores highest, at 81 (high). Among 43 scored counties in Missouri, St. Charles County scores highest, at 75 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 35 for funeral homes (lower middle), #36 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Funeral homes in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
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- Delaware
- District of Columbia
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- Hawaii
- Idaho
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- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
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- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
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- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for funeral homes across the U.S. · All business types in Missouri
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.