Funeral services · Metro area · West Virginia
Funeral homes in the Morgantown, WV metro area
How the Morgantown, WV metro area compares with other metro areas and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #353 of 377 scored metro areas
#3 of 7 scored metro areas based in West Virginia
- Listings
- 16
- 0 chain locations (0%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $6.5M
- On funerals · $114 a household
- Spending per listing
- $409K
- 40% below the U.S.
- Listings per 10k households
- 2.8
- 33% above the U.S.
- Population, 2025
- 141,995
- +1.3% since 2020
See the funeral homes around any address in the Morgantown metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Morgantown metro area scores 22 (low) on the Groundwork market score for funeral homes, ranking #353 of 377 scored metro areas and #3 of 7 scored metro areas based in West Virginia. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 16 funeral homes in the Morgantown metro area. None of them are chain locations, against 10% across the U.S. That comes to 2.8 for every 10,000 households, 33% above the U.S. rate of 2.1.
At $114 per household (20% below the U.S. average), households in the Morgantown metro area spend about $6.5M a year on funerals. Spread across 16 funeral homes, that is $409K per home, 40% below the U.S. figure of $679K.
The official count of businesses with payroll classed as funeral homes and funeral services in the Morgantown metro area was 8 in 2023. That is one for every 7,180 households, against one for every 8,510 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $1.8M have gone to businesses classed as funeral homes and funeral services in the Morgantown metro area. Population estimates show the Morgantown metro area grew 1.3% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Morgantown metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgantown metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 4.2 | 2.1 |
| Spending per listing | $409K | $368K | $679K |
| Households per official establishment | 7,180 | 3,718 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −1.5% | −1.7% |
| Population growth, 2020–2025 | +1.3% | −1.4% | +3.1% |
| Spending per household on funerals | $114 | $153 | $143 |
| Median household income | $64,640 | $59,608 | $80,734 |
| Groundwork market score | 22 | 18 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 49
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 160 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.8M
SBA-backed loans to businesses classed as funeral homes and funeral services in the Morgantown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Morgantown metro area
- Population, 2025 estimate
- 141,995+1.3% since 2020
- Households
- 57,438
- Median age
- 37.8
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.7
- Land area
- 1,009 sq. mi.
- People per square mile
- 140
- Median household income
- $64,640+23.5% vs. 2015–2019, before inflation
- Average household income
- $92,746
- Median home value
- $233,000
- Jobs located here
- 71,588
- Daytime population
- 156,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Morgantown metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for funeral homes, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Morgantown metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 71 | 237 | 1.0 | $1.3M | +3.3% | #68 of 377 |
| Hagerstown-Martinsburg, MD-WV | 61 | 21 | 1.8 | $783K | +7.1% | #117 of 377 |
| Winchester, VA-WV | 60 | 11 | 2.0 | $813K | +6.5% | #120 of 377 |
| 1Parkersburg-Vienna, WV | 31 | 10 | 2.6 | $576K | −2.3% | #303 of 377 |
| 2Charleston, WV | 23 | 31 | 3.5 | $446K | −4.7% | #347 of 377 |
| 3Morgantown, WV | 22 | 16 | 2.8 | $409K | +1.3% | #353 of 377 |
| 4Beckley, WV | 19 | 22 | 4.9 | $325K | −4.3% | #363 of 377 |
| 5Weirton-Steubenville, WV-OH | 19 | 32 | 6.4 | $261K | −3.6% | #368 of 377 |
| 6Huntington-Ashland, WV-KY-OH | 18 | 59 | 3.9 | $386K | −2.6% | #370 of 377 |
| 7Wheeling, WV-OH | 17 | 34 | 5.9 | $274K | −3.6% | #375 of 377 |
Other business types in the Morgantown metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes22
Questions
How many funeral homes are in the Morgantown, WV metro area?
There are 16 funeral homes on map listings in the Morgantown metro area as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 8 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Morgantown, WV metro area spend on funerals?
About $6.5M a year, or $114 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 16 funeral homes on map listings, it comes to $409K per home. It is estimated from the incomes of the 57,438 households in the Morgantown metro area and national spending patterns by income.
How does the Morgantown, WV metro area compare with the U.S. for funeral homes?
The Morgantown metro area has 2.8 funeral homes per 10,000 households, 33% above the U.S. rate of 2.1. Spending per home is $409K, 40% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Morgantown metro area would have about 10, against 16 on map listings. There is one business with payroll in the industry for every 7,180 households, against one for every 8,510 across the U.S.
How fast is the Morgantown, WV metro area growing?
Population estimates put the Morgantown metro area at 141,995 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 57,438 households. Median household income in the Morgantown metro area is $64,640, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Morgantown metro area scores 22 for funeral homes (low), #353 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Morgantown metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Morgantown metro area
Screening a site or an acquisition in the Morgantown metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Morgantown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.