Funeral services · Metro area · Virginia
Funeral homes in the Winchester, VA-WV metro area
Competitor counts, household spending and official business counts for funeral homes in the Winchester, VA-WV metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #120 of 377 scored metro areas
#2 of 9 scored metro areas based in Virginia
- Listings
- 11
- 4 chain locations (36%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $8.9M
- On funerals · $161 a household
- Spending per listing
- $813K
- 20% above the U.S.
- Listings per 10k households
- 2.0
- 5% below the U.S.
- Population, 2025
- 152,332
- +6.5% since 2020
See the funeral homes around any address in the Winchester metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 11 funeral homes in the Winchester metro area. Chain locations make up 36% of them, against 10% across the U.S. That is 2.0 per 10,000 households, 5% below the U.S. rate of 2.1.
At $161 per household (13% above the U.S. average), households in the Winchester metro area spend about $8.9M a year on funerals. Spread across 11 funeral homes, that is $813K per home, 20% above the U.S. figure of $679K.
Official counts show 11 businesses with payroll classed as funeral homes and funeral services in the Winchester metro area in 2023. That is one for every 5,047 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $455K has gone to businesses classed as funeral homes and funeral services in the Winchester metro area.
Between 2020 and 2025, the population of the Winchester metro area grew 6.5%, faster than the U.S. (+3.1%). The Groundwork market score for funeral homes in the Winchester metro area is 60 (upper middle), #120 of 377 scored metro areas and #2 of 9 scored metro areas based in Virginia.
How the Winchester metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winchester metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 1.8 | 2.1 |
| Spending per listing | $813K | $744K | $679K |
| Households per official establishment | 5,047 | 8,857 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −0.8% | −1.7% |
| Population growth, 2020–2025 | +6.5% | +2.8% | +3.1% |
| Spending per household on funerals | $161 | $137 | $143 |
| Median household income | $84,298 | $93,170 | $80,734 |
| Groundwork market score | 60 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 103
- Annual payroll, 2023
- $4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 114 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $455K
SBA-backed loans to businesses classed as funeral homes and funeral services in the Winchester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Winchester metro area
- Population, 2025 estimate
- 152,332+6.5% since 2020
- Households
- 55,520
- Median age
- 42.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 1,063 sq. mi.
- People per square mile
- 138
- Median household income
- $84,298+25.7% vs. 2015–2019, before inflation
- Average household income
- $109,182
- Median home value
- $355,400
- Jobs located here
- 64,511
- Daytime population
- 143,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Winchester metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for funeral homes, numbered among those based in Virginia (a market based in another state is listed without a number), with the Winchester metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 71 | 237 | 1.0 | $1.3M | +3.3% | #68 of 377 |
| 1Richmond, VA | 67 | 81 | 1.5 | $872K | +5.5% | #83 of 377 |
| 2Winchester, VA-WV | 60 | 11 | 2.0 | $813K | +6.5% | #120 of 377 |
| 3Charlottesville, VA | 56 | 20 | 2.2 | $686K | +3.1% | #143 of 377 |
| 4Harrisonburg, VA | 53 | 10 | 2.0 | $713K | +3.5% | #158 of 377 |
| 5Virginia Beach-Chesapeake-Norfolk, VA-NC | 50 | 123 | 1.7 | $742K | +0.9% | #175 of 377 |
| 6Staunton-Stuarts Draft, VA | 49 | 14 | 2.7 | $618K | +3.2% | #185 of 377 |
| 7Lynchburg, VA | 44 | 29 | 2.8 | $563K | +2.9% | #218 of 377 |
| 8Roanoke, VA | 43 | 36 | 2.7 | $588K | +0.4% | #226 of 377 |
| Kingsport-Bristol, TN-VA | 42 | 36 | 2.7 | $587K | +2.3% | #235 of 377 |
Other business types in the Winchester metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes60
Questions
How many funeral homes are in the Winchester, VA-WV metro area?
There are 11 funeral homes on map listings in the Winchester metro area as of September 2026. 4 of them (36%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 11 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Winchester, VA-WV metro area spend on funerals?
About $8.9M a year, or $161 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 11 funeral homes on map listings, it comes to $813K per home. It is estimated from the incomes of the 55,520 households in the Winchester metro area and national spending patterns by income.
How does the Winchester, VA-WV metro area compare with the U.S. for funeral homes?
The Winchester metro area has 2.0 funeral homes per 10,000 households, 5% below the U.S. rate of 2.1. Spending per home is $813K, 20% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Winchester metro area would have about 13, against 11 on map listings. There is one business with payroll in the industry for every 5,047 households, against one for every 8,510 across the U.S.
How fast is the Winchester, VA-WV metro area growing?
Population estimates put the Winchester metro area at 152,332 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 55,520 households. Median household income in the Winchester metro area is $84,298, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Winchester metro area scores 60 for funeral homes (upper middle), #120 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Winchester metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Winchester metro area
Screening a site or an acquisition in the Winchester metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.