Groundwork

Funeral services · Metro area · West Virginia

Funeral homes in the Beckley, WV metro area

How the Beckley, WV metro area compares with other metro areas and the U.S. for funeral homes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 19 out of 100: Low

Ranked #363 of 377 scored metro areas
#4 of 7 scored metro areas based in West Virginia

Listings
22
4 chain locations (18%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$7.1M
On funerals · $159 a household
Spending per listing
$325K
52% below the U.S.
Listings per 10k households
4.9
2.3 times the U.S.
Population, 2025
109,940
−4.3% since 2020

See the funeral homes around any address in the Beckley metro area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Beckley metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Beckley metro area scores 19 (low) on the Groundwork market score for funeral homes, ranking #363 of 377 scored metro areas and #4 of 7 scored metro areas based in West Virginia. That puts it in the bottom quarter of metro areas.

Households in the Beckley metro area spend about $7.1M a year on funerals, or $159 per household, 11% above the U.S. average. That works out to $325K per home, 52% below the U.S. figure of $679K.

The Beckley metro area has 22 funeral homes on map listings as of September 2026. Chain locations make up 18% of them, against 10% across the U.S. Per 10,000 households, that is 4.9, 2.3 times the U.S. rate of 2.1.

In 2023, official counts showed 11 businesses with payroll in the Beckley metro area classed as funeral homes and funeral services. That is one for every 4,087 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as funeral homes and funeral services in the Beckley metro area. Population estimates put the population change in the Beckley metro area from 2020 to 2025 at −4.3%, against +3.1% for the U.S.

How the Beckley metro area compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Beckley, WV metro area compared with West Virginia and the U.S.
MeasureBeckley metro areaWest VirginiaU.S.
Listings per 10k households4.94.22.1
Spending per listing$325K$368K$679K
Households per official establishment4,0873,7188,510
Official establishment growth, 2019–2023n/a−1.5%−1.7%
Population growth, 2020–2025−4.3%−1.4%+3.1%
Spending per household on funerals$159$153$143
Median household income$52,620$59,608$80,734
Groundwork market score1918

Official counts and lending

Businesses

Official establishments, 2019 to 2023
11
Employees, 2023
67
Annual payroll, 2023
$3.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
224 chain locations
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$150K

SBA-backed loans to businesses classed as funeral homes and funeral services in the Beckley metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Beckley metro area

Population, 2025 estimate
109,940−4.3% since 2020
Households
44,952
Median age
43.7
Homes lived in by their owners
76%
Vehicles per household
1.7
Land area
1,267 sq. mi.
People per square mile
89
Median household income
$52,620+22.9% vs. 2015–2019, before inflation
Average household income
$69,721
Median home value
$129,600
Jobs located here
43,639
Daytime population
115,613Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Beckley metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Beckley metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across West Virginia

Every West Virginia market ranked →

The highest-scoring metro areas in West Virginia for funeral homes, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Beckley metro area marked.

Top metro areas in West Virginia

Metro areas in West Virginia ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Washington-Arlington-Alexandria, DC-VA-MD-WV712371.0$1.3M+3.3%#68 of 377
Hagerstown-Martinsburg, MD-WV61211.8$783K+7.1%#117 of 377
Winchester, VA-WV60112.0$813K+6.5%#120 of 377
1Parkersburg-Vienna, WV31102.6$576K−2.3%#303 of 377
2Charleston, WV23313.5$446K−4.7%#347 of 377
3Morgantown, WV22162.8$409K+1.3%#353 of 377
4Beckley, WV19224.9$325K−4.3%#363 of 377
5Weirton-Steubenville, WV-OH19326.4$261K−3.6%#368 of 377
6Huntington-Ashland, WV-KY-OH18593.9$386K−2.6%#370 of 377
7Wheeling, WV-OH17345.9$274K−3.6%#375 of 377

Other business types in the Beckley metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Beckley, WV metro area?

Map listings as of September 2026 show 22 funeral homes in the Beckley metro area. 4 of them (18%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 11 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in the Beckley, WV metro area spend on funerals?

About $7.1M a year, or $159 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 22 funeral homes on map listings, it comes to $325K per home. It is estimated from the incomes of the 44,952 households in the Beckley metro area and national spending patterns by income.

How does the Beckley, WV metro area compare with the U.S. for funeral homes?

The Beckley metro area has 4.9 funeral homes per 10,000 households, 2.3 times the U.S. rate of 2.1. Spending per home is $325K, 52% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Beckley metro area would have about 11, against 22 on map listings. There is one business with payroll in the industry for every 4,087 households, against one for every 8,510 across the U.S.

How fast is the Beckley, WV metro area growing?

Population estimates put the Beckley metro area at 109,940 people in 2025, down 4.3% since 2020, against +3.1% for the U.S. It has 44,952 households. The median household income in the Beckley metro area is $52,620 a year, 35% below the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Beckley metro area scores 19 for funeral homes (low), #363 of 377 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Beckley metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Beckley metro area

Screening a site or an acquisition in the Beckley metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Beckley metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.