Funeral services · Metro area · West Virginia
Funeral homes in the Huntington-Ashland, WV-KY-OH metro area
Competitor counts, household spending and official business counts for funeral homes in the Huntington-Ashland, WV-KY-OH metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 18 out of 100: Low
Ranked #370 of 377 scored metro areas
#6 of 7 scored metro areas based in West Virginia
- Listings
- 59
- 4 chain locations (7%)
- Official establishments
- 43
- −2.4% since 2019
- Household spending a year
- $22.8M
- On funerals · $150 a household
- Spending per listing
- $386K
- 43% below the U.S.
- Listings per 10k households
- 3.9
- 86% above the U.S.
- Population, 2025
- 365,965
- −2.6% since 2020
See the funeral homes around any address in the Huntington-Ashland metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Huntington-Ashland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Huntington-Ashland metro area scores 18 (low) on the Groundwork market score for funeral homes, ranking #370 of 377 scored metro areas and #6 of 7 scored metro areas based in West Virginia. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 59 funeral homes in the Huntington-Ashland metro area. Chain locations make up 7% of them, against 10% across the U.S. That is 3.9 per 10,000 households, 86% above the U.S. rate of 2.1.
At $150 per household (5% above the U.S. average), households in the Huntington-Ashland metro area spend about $22.8M a year on funerals. That is about $386K of household spending for each home on map listings, 43% below the U.S. figure of $679K.
In 2023, official counts showed 43 businesses with payroll in the Huntington-Ashland metro area classed as funeral homes and funeral services, down 2.4% from 2019. That is one for every 3,539 households, against one for every 8,510 across the U.S. Population estimates put the population change in the Huntington-Ashland metro area from 2020 to 2025 at −2.6%, against +3.1% for the U.S.
How the Huntington-Ashland metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Huntington-Ashland metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.9 | 4.2 | 2.1 |
| Spending per listing | $386K | $368K | $679K |
| Households per official establishment | 3,539 | 3,718 | 8,510 |
| Official establishment growth, 2019–2023 | −2.4% | −1.5% | −1.7% |
| Population growth, 2020–2025 | −2.6% | −1.4% | +3.1% |
| Spending per household on funerals | $150 | $153 | $143 |
| Median household income | $60,078 | $59,608 | $80,734 |
| Groundwork market score | 18 | 18 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 43−2.4% over the period
- Employees, 2023
- 271
- Annual payroll, 2023
- $10.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 594 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Huntington-Ashland metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Huntington-Ashland metro area
- Population, 2025 estimate
- 365,965−2.6% since 2020
- Households
- 152,165
- Median age
- 42.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 2,916 sq. mi.
- People per square mile
- 127
- Median household income
- $60,078
- Average household income
- $80,719
- Median home value
- $154,700
- Jobs located here
- 137,552
- Daytime population
- 362,067Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Huntington-Ashland metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Huntington-Ashland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for funeral homes, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Huntington-Ashland metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 71 | 237 | 1.0 | $1.3M | +3.3% | #68 of 377 |
| Hagerstown-Martinsburg, MD-WV | 61 | 21 | 1.8 | $783K | +7.1% | #117 of 377 |
| Winchester, VA-WV | 60 | 11 | 2.0 | $813K | +6.5% | #120 of 377 |
| 1Parkersburg-Vienna, WV | 31 | 10 | 2.6 | $576K | −2.3% | #303 of 377 |
| 2Charleston, WV | 23 | 31 | 3.5 | $446K | −4.7% | #347 of 377 |
| 3Morgantown, WV | 22 | 16 | 2.8 | $409K | +1.3% | #353 of 377 |
| 4Beckley, WV | 19 | 22 | 4.9 | $325K | −4.3% | #363 of 377 |
| 5Weirton-Steubenville, WV-OH | 19 | 32 | 6.4 | $261K | −3.6% | #368 of 377 |
| 6Huntington-Ashland, WV-KY-OH | 18 | 59 | 3.9 | $386K | −2.6% | #370 of 377 |
| 7Wheeling, WV-OH | 17 | 34 | 5.9 | $274K | −3.6% | #375 of 377 |
Other business types in the Huntington-Ashland metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes18
Questions
How many funeral homes are in the Huntington-Ashland, WV-KY-OH metro area?
There are 59 funeral homes on map listings in the Huntington-Ashland metro area as of September 2026. 4 of them (7%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 43 businesses with payroll classed as funeral homes and funeral services in 2023, down 2.4% from 2019.
How much do households in the Huntington-Ashland, WV-KY-OH metro area spend on funerals?
About $22.8M a year, or $150 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 59 funeral homes on map listings, it comes to $386K per home. It is estimated from the incomes of the 152,165 households in the Huntington-Ashland metro area and national spending patterns by income.
How does the Huntington-Ashland, WV-KY-OH metro area compare with the U.S. for funeral homes?
The Huntington-Ashland metro area has 3.9 funeral homes per 10,000 households, 86% above the U.S. rate of 2.1. Spending per home is $386K, 43% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Huntington-Ashland metro area would have about 34, against 59 on map listings. There is one business with payroll in the industry for every 3,539 households, against one for every 8,510 across the U.S. The official count fell 2.4% from 2019 to 2023, against −1.7% for the U.S.
How fast is the Huntington-Ashland, WV-KY-OH metro area growing?
Population estimates put the Huntington-Ashland metro area at 365,965 people in 2025, down 2.6% since 2020, against +3.1% for the U.S. It has 152,165 households. Median household income in the Huntington-Ashland metro area is $60,078, 26% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Huntington-Ashland metro area scores 18 for funeral homes (low), #370 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Huntington-Ashland metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Huntington-Ashland metro area
Screening a site or an acquisition in the Huntington-Ashland metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Huntington-Ashland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.