Funeral services · Metro area · West Virginia
Funeral homes in the Charleston, WV metro area
Competitor counts, household spending and official business counts for funeral homes in the Charleston, WV metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #347 of 377 scored metro areas
#2 of 7 scored metro areas based in West Virginia
- Listings
- 31
- 1 chain location (3%)
- Official establishments
- 20
- −26.9% since 2019
- Household spending a year
- $13.8M
- On funerals · $158 a household
- Spending per listing
- $446K
- 34% below the U.S.
- Listings per 10k households
- 3.5
- 67% above the U.S.
- Population, 2025
- 200,170
- −4.7% since 2020
See the funeral homes around any address in the Charleston metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Charleston metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For funeral homes, the Charleston metro area has a Groundwork market score of 23 (low): #347 of 377 scored metro areas and #2 of 7 scored metro areas based in West Virginia. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 31 funeral homes in the Charleston metro area. One of them (3%) is a chain location, against 10% across the U.S. Per 10,000 households, that is 3.5, 67% above the U.S. rate of 2.1.
Households in the Charleston metro area spend about $13.8M a year on funerals, or $158 per household, 11% above the U.S. average. That works out to $446K per home, 34% below the U.S. figure of $679K.
In 2023, official counts showed 20 businesses with payroll in the Charleston metro area classed as funeral homes and funeral services, down 26.9% from 2019. That is one for every 4,368 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $2.2M has gone to businesses classed as funeral homes and funeral services in the Charleston metro area. Population estimates show the Charleston metro area declined 4.7% from 2020 to 2025, against +3.1% for the U.S.
How the Charleston metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Charleston metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.5 | 4.2 | 2.1 |
| Spending per listing | $446K | $368K | $679K |
| Households per official establishment | 4,368 | 3,718 | 8,510 |
| Official establishment growth, 2019–2023 | −26.9% | −1.5% | −1.7% |
| Population growth, 2020–2025 | −4.7% | −1.4% | +3.1% |
| Spending per household on funerals | $158 | $153 | $143 |
| Median household income | $60,117 | $59,608 | $80,734 |
| Groundwork market score | 23 | 18 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20−26.9% over the period
- Employees, 2023
- 147
- Annual payroll, 2023
- $5.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 311 chain location
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $2.2M
SBA-backed loans to businesses classed as funeral homes and funeral services in the Charleston metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Charleston metro area
- Population, 2025 estimate
- 200,170−4.7% since 2020
- Households
- 87,358
- Median age
- 43.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.6
- Land area
- 1,746 sq. mi.
- People per square mile
- 118
- Median household income
- $60,117
- Average household income
- $81,990
- Median home value
- $141,100
- Jobs located here
- 110,278
- Daytime population
- 231,110Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Charleston metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Charleston metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for funeral homes, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Charleston metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 71 | 237 | 1.0 | $1.3M | +3.3% | #68 of 377 |
| Hagerstown-Martinsburg, MD-WV | 61 | 21 | 1.8 | $783K | +7.1% | #117 of 377 |
| Winchester, VA-WV | 60 | 11 | 2.0 | $813K | +6.5% | #120 of 377 |
| 1Parkersburg-Vienna, WV | 31 | 10 | 2.6 | $576K | −2.3% | #303 of 377 |
| 2Charleston, WV | 23 | 31 | 3.5 | $446K | −4.7% | #347 of 377 |
| 3Morgantown, WV | 22 | 16 | 2.8 | $409K | +1.3% | #353 of 377 |
| 4Beckley, WV | 19 | 22 | 4.9 | $325K | −4.3% | #363 of 377 |
| 5Weirton-Steubenville, WV-OH | 19 | 32 | 6.4 | $261K | −3.6% | #368 of 377 |
| 6Huntington-Ashland, WV-KY-OH | 18 | 59 | 3.9 | $386K | −2.6% | #370 of 377 |
| 7Wheeling, WV-OH | 17 | 34 | 5.9 | $274K | −3.6% | #375 of 377 |
Other business types in the Charleston metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes23
Questions
How many funeral homes are in the Charleston, WV metro area?
The Charleston metro area has 31 funeral homes on map listings as of September 2026. One of them (3%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 20 businesses with payroll classed as funeral homes and funeral services in 2023, down 26.9% from 2019.
How much do households in the Charleston, WV metro area spend on funerals?
About $13.8M a year, or $158 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 31 funeral homes on map listings, it comes to $446K per home. It is estimated from the incomes of the 87,358 households in the Charleston metro area and national spending patterns by income.
How does the Charleston, WV metro area compare with the U.S. for funeral homes?
The Charleston metro area has 3.5 funeral homes per 10,000 households, 67% above the U.S. rate of 2.1. Spending per home is $446K, 34% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Charleston metro area would have about 20, against 31 on map listings. There is one business with payroll in the industry for every 4,368 households, against one for every 8,510 across the U.S. The official count fell 26.9% from 2019 to 2023, against −1.7% for the U.S.
How fast is the Charleston, WV metro area growing?
Population estimates put the Charleston metro area at 200,170 people in 2025, down 4.7% since 2020, against +3.1% for the U.S. It has 87,358 households. Median household income in the Charleston metro area is $60,117, 26% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Charleston metro area scores 23 for funeral homes (low), #347 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Charleston metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Charleston metro area
Screening a site or an acquisition in the Charleston metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Charleston metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.