Funeral services · County · West Virginia
Funeral homes in Nicholas County, WV
Competitor counts, household spending and official business counts for funeral homes in Nicholas County, WV, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 1 chain location (25%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $1.6M
- On funerals · $170 a household
- Spending per listing
- $402K
- 41% below the U.S.
- Listings per 10k households
- 4.2
- Twice the U.S.
- Population, 2025
- 23,848
- −2.9% since 2020
See the funeral homes around any address in Nicholas County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Nicholas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 4 funeral homes in Nicholas County. That comes to 4.2 for every 10,000 households, twice the U.S. rate of 2.1.
At $170 per household (19% above the U.S. average), households in Nicholas County spend about $1.6M a year on funerals. Spread across 4 funeral homes, that is $402K per home, 41% below the U.S. figure of $679K.
In 2023, official counts showed 3 businesses with payroll in Nicholas County classed as funeral homes and funeral services. That is one for every 3,155 households, against one for every 8,510 across the U.S.
Population estimates show Nicholas County declined 2.9% from 2020 to 2025, against +3.1% for the U.S. With 4 funeral homes on map listings, Nicholas County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Nicholas County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Nicholas County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.2 | 4.2 | 2.1 |
| Spending per listing | $402K | $368K | $679K |
| Households per official establishment | 3,155 | 3,718 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −1.5% | −1.7% |
| Population growth, 2020–2025 | −2.9% | −1.4% | +3.1% |
| Spending per household on funerals | $170 | $153 | $143 |
| Median household income | $54,639 | $59,608 | $80,734 |
| Groundwork market score | Not scored | 18 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 11
- Annual payroll, 2023
- $374K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 41 chain location
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Nicholas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Nicholas County
- Population, 2025 estimate
- 23,848−2.9% since 2020
- Households
- 9,466
- Median age
- 45.2
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 647 sq. mi.
- People per square mile
- 38
- Median household income
- $54,639+36.3% vs. 2015–2019, before inflation
- Average household income
- $74,713
- Median home value
- $121,600
- Jobs located here
- 6,859
- Daytime population
- 22,538Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Nicholas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Nicholas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for funeral homes, numbered among those based in West Virginia, with Nicholas County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 69 | 6 | 1.2 | $1M | +13.7% | #249 of 1,472 |
| 2Monongalia County, WV | 50 | 7 | 1.6 | $637K | +2.0% | #692 of 1,472 |
| 3Wood County, WV | 46 | 9 | 2.5 | $604K | −2.1% | #811 of 1,472 |
| 4Kanawha County, WV | 40 | 27 | 3.5 | $440K | −4.3% | #973 of 1,472 |
| 5Wayne County, WV | 40 | 6 | 3.8 | $410K | −4.0% | #976 of 1,472 |
| 6Jackson County, WV | 40 | 5 | 4.3 | $387K | −1.0% | #978 of 1,472 |
| 7Mercer County, WV | 40 | 11 | 4.5 | $377K | −3.4% | #980 of 1,472 |
| 8Putnam County, WV | 38 | 7 | 3.0 | $476K | −1.0% | #1,028 of 1,472 |
| 9Hancock County, WV | 37 | 7 | 5.5 | $312K | −4.5% | #1,059 of 1,472 |
| 10Raleigh County, WV | 36 | 14 | 4.8 | $332K | −3.5% | #1,079 of 1,472 |
| Nicholas County, WV | Not scored | 4 | 4.2 | $402K | −2.9% |
Other business types in Nicholas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes
Questions
How many funeral homes are in Nicholas County, WV?
There are 4 funeral homes on map listings in Nicholas County as of September 2026. The listings count funeral homes, mortuaries and cremation services. Official counts show 3 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Nicholas County, WV spend on funerals?
About $1.6M a year, or $170 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 4 funeral homes on map listings, it comes to $402K per home. It is estimated from the incomes of the 9,466 households in Nicholas County and national spending patterns by income.
How does Nicholas County, WV compare with the U.S. for funeral homes?
Nicholas County has 4.2 funeral homes per 10,000 households, twice the U.S. rate of 2.1. Spending per home is $402K, 41% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Nicholas County would have about 2, against 4 on map listings. There is one business with payroll in the industry for every 3,155 households, against one for every 8,510 across the U.S.
How fast is Nicholas County, WV growing?
Population estimates put Nicholas County at 23,848 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 9,466 households. Median household income in Nicholas County is $54,639, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nicholas County has no market score for funeral homes: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nicholas County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Nicholas County
Screening a site or an acquisition in Nicholas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Nicholas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.