Market rankings · Funeral services
Top markets for funeral homes
Every U.S. metro area, small-town market and county, ranked by the Groundwork market score for funeral homes. The score weighs household spending per home, households per business, population growth and spending power.
- Listings in the U.S.
- 27,164
- 2,698 chain locations (10%)
- Official establishments
- 15,183
- −1.7% since 2019
- Household spending a year
- $18.4B
- On funerals
- Listings per 10k households
- 2.1
- Spending per listing: $679K
A site report maps the funeral homes on map listings around the address by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 27,164 funeral homes in the U.S. 2,698 of them (10%) are chain locations. That is 2.1 per 10,000 households.
At $143 per household, households in the U.S. spend about $18.4B a year on funerals. That is about $679K of household spending for each home on map listings.
Official counts show 15,183 businesses with payroll classed as funeral homes and funeral services in the U.S. in 2023, down 1.7% from 2019. They employ 107,566 people, with $4.7B in annual payroll.
The Wildwood-The Villages, FL metro area has the highest market score for funeral homes among 377 scored metro areas, at 99. In the 10 highest-scoring metro areas, the median spending per home is 2.6 times the U.S. figure, and the median rate of listings per household is 40% below the U.S. rate.
Top markets
These tables (CSV)Ranked by the Groundwork market score, which weighs household spending per competitor, households per business with payroll, population growth and spending power against every other market of the same kind. How the score works.
Top metro areas of 1 million people or more
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 14Tampa-St. Petersburg-Clearwater, FL | 87 | 185 | 1.4 | $1.2M | +7.3% |
| 15Tucson, AZ | 86 | 37 | 0.8 | $1.9M | +2.8% |
| 16Miami-Fort Lauderdale-West Palm Beach, FL | 86 | 321 | 1.4 | $1.3M | +4.2% |
| 17Phoenix-Mesa-Chandler, AZ | 85 | 132 | 0.7 | $2M | +7.3% |
| 27Urban Honolulu, HI | 80 | 25 | 0.7 | $2.7M | −2.3% |
| 28Las Vegas-Henderson-North Las Vegas, NV | 80 | 61 | 0.7 | $1.9M | +5.8% |
| 30Riverside-San Bernardino-Ontario, CA | 80 | 173 | 1.2 | $1.3M | +3.5% |
| 33Sacramento-Roseville-Folsom, CA | 78 | 101 | 1.1 | $1.3M | +3.2% |
| 40Orlando-Kissimmee-Sanford, FL | 77 | 115 | 1.1 | $1.2M | +10.3% |
| 43San Jose-Sunnyvale-Santa Clara, CA | 76 | 53 | 0.8 | $1.9M | −0.6% |
| 51Austin-Round Rock-San Marcos, TX | 74 | 85 | 0.9 | $1.1M | +14.0% |
| 55Los Angeles-Long Beach-Anaheim, CA | 73 | 399 | 0.9 | $1.7M | −2.6% |
| 56San Francisco-Oakland-Fremont, CA | 73 | 168 | 1.0 | $1.6M | −2.4% |
| 57Seattle-Tacoma-Bellevue, WA | 73 | 123 | 0.8 | $1.6M | +3.3% |
| 59San Antonio-New Braunfels, TX | 73 | 115 | 1.2 | $1.1M | +9.5% |
Top 50 metro areas
Top 25 small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Hilo-Kailua, HI | 96 | 11 | 1.5 | $1.3M | +4.6% |
| 2Seaford, DE | 94 | 23 | 2.2 | $878K | +16.1% |
| 3Morehead City, NC | 91 | 7 | 2.2 | $763K | +4.1% |
| 4Seneca, SC | 91 | 8 | 2.3 | $735K | +6.3% |
| 5Montrose, CO | 91 | 5 | 2.8 | $663K | +4.1% |
| 6Keene, NH | 90 | 5 | 1.6 | $1.1M | +2.3% |
| 7Laconia, NH | 89 | 5 | 1.9 | $927K | +2.1% |
| 8Roseburg, OR | 89 | 10 | 2.1 | $894K | +0.6% |
| 9Torrington, CT | 88 | 8 | 1.7 | $1M | +2.2% |
| 10Port Angeles, WA | 88 | 9 | 2.6 | $759K | +1.1% |
| 11Payson, AZ | 87 | 5 | 2.1 | $914K | +0.9% |
| 12Easton, MD | 87 | 6 | 3.7 | $627K | +2.0% |
| 13Kapaa, HI | 85 | 5 | 2.1 | $993K | +0.3% |
| 14Kalispell, MT | 85 | 8 | 1.8 | $822K | +10.1% |
| 15Lebanon-Claremont, NH-VT | 85 | 25 | 2.7 | $631K | +1.5% |
| 16Putnam, CT | 84 | 6 | 1.5 | $1M | +3.0% |
| 17Show Low, AZ | 84 | 7 | 1.7 | $871K | +3.0% |
| 18Fergus Falls, MN | 84 | 9 | 3.6 | $525K | +1.6% |
| 19New Bern, NC | 83 | 13 | 2.5 | $633K | +3.6% |
| 20Albemarle, NC | 83 | 7 | 2.8 | $567K | +9.8% |
| 21Concord, NH | 82 | 14 | 2.3 | $669K | +2.6% |
| 22Brenham, TX | 82 | 5 | 3.2 | $510K | +7.0% |
| 23Bartlesville, OK | 82 | 7 | 3.3 | $509K | +2.7% |
| 24Centralia, WA | 81 | 8 | 2.4 | $674K | +6.7% |
| 25Athens, TX | 81 | 9 | 2.7 | $642K | +7.5% |
Top 25 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Sumter County, FL | 99 | 9 | 1.3 | $2.4M | +21.1% |
| 2Charlotte County, FL | 98 | 11 | 1.2 | $2.1M | +15.5% |
| 3Collier County, FL | 97 | 14 | 0.8 | $3M | +10.6% |
| 4Lee County, FL | 97 | 38 | 1.2 | $1.9M | +14.4% |
| 5St. Johns County, FL | 96 | 8 | 0.7 | $2.4M | +25.0% |
| 6Pinal County, AZ | 96 | 18 | 1.1 | $1.6M | +25.4% |
| 7Sarasota County, FL | 96 | 34 | 1.6 | $1.6M | +10.0% |
| 8Manatee County, FL | 95 | 21 | 1.2 | $1.8M | +16.6% |
| 9Indian River County, FL | 95 | 13 | 1.8 | $1.4M | +7.7% |
| 10Pasco County, FL | 95 | 35 | 1.5 | $1.2M | +19.1% |
| 11Flagler County, FL | 94 | 6 | 1.1 | $1.9M | +21.0% |
| 12Brevard County, FL | 94 | 34 | 1.3 | $1.4M | +9.1% |
| 13St. Lucie County, FL | 94 | 22 | 1.6 | $1.2M | +21.4% |
| 14Brunswick County, NC | 94 | 11 | 1.6 | $1.1M | +26.5% |
| 15Beaufort County, SC | 93 | 12 | 1.5 | $1.3M | +8.9% |
| 16Placer County, CA | 92 | 17 | 1.1 | $1.6M | +8.9% |
| 17Palm Beach County, FL | 92 | 83 | 1.4 | $1.6M | +5.5% |
| 18Martin County, FL | 92 | 12 | 1.8 | $1.3M | +4.8% |
| 19Yavapai County, AZ | 91 | 16 | 1.4 | $1.4M | +6.5% |
| 20Hernando County, FL | 91 | 13 | 1.6 | $1.3M | +13.3% |
| 21Mohave County, AZ | 91 | 16 | 1.6 | $1.2M | +6.5% |
| 22Lake County, FL | 90 | 24 | 1.5 | $1.4M | +18.1% |
| 23Henderson County, NC | 90 | 7 | 1.4 | $1.3M | +5.0% |
| 24Hawaii County, HI | 90 | 11 | 1.5 | $1.3M | +4.6% |
| 25Yuma County, AZ | 89 | 7 | 0.9 | $2M | +9.2% |
Scored: 377 metro areas, 365 small-town markets and 1,472 counties, each with at least 5 funeral homes on map listings (counties: 10,000 people or more). Spending per listing is all household spending on funerals over the listings: demand for each competitor, not revenue. Each market has its own page, reached from its state below.
Excel · free with an account
Every market in one Excel file
Funeral homes figures for all 387 metro areas, 538 small-town markets, 3,144 counties and 51 states: the Groundwork market score and rank, map listings and chains, household spending, businesses with payroll, employees and payroll, one-person businesses, SBA-backed loans, population, income and home value, each linked to its page. Sorted, filterable and ready to screen.
Funeral homes by state
Every market in each state ranked, with the state’s highest-scoring metro area.
- AlabamaTop metro area: Daphne-Fairhope-Foley metro area · 87
- AlaskaTop metro area: Anchorage metro area · 58
- ArizonaTop metro area: Yuma metro area · 87
- ArkansasTop metro area: Fayetteville-Springdale-Rogers metro area · 64
- CaliforniaTop metro area: Riverside-San Bernardino-Ontario metro area · 80
- ColoradoTop metro area: Fort Collins-Loveland metro area · 74
- ConnecticutTop metro area: Bridgeport-Stamford-Danbury metro area · 62
- DelawareTop metro area: Dover metro area · 38
- District of ColumbiaTop metro area: Washington-Arlington-Alexandria metro area · 71
- FloridaTop metro area: Wildwood-The Villages metro area · 99
- GeorgiaTop metro area: Gainesville metro area · 75
- HawaiiTop metro area: Urban Honolulu metro area · 80
- IdahoTop metro area: Coeur d’Alene metro area · 88
- IllinoisTop metro area: Bloomington metro area · 44
- IndianaTop metro area: Bloomington metro area · 54
- IowaTop metro area: Cedar Rapids metro area · 46
- KansasTop metro area: Lawrence metro area · 50
- KentuckyTop metro area: Lexington-Fayette metro area · 49
- LouisianaTop metro area: Slidell-Mandeville-Covington metro area · 83
- MaineTop metro area: Portland-South Portland metro area · 67
- MarylandTop metro area: Hagerstown-Martinsburg metro area · 61
- MassachusettsTop metro area: Barnstable Town metro area · 66
- MichiganTop metro area: Traverse City metro area · 65
- MinnesotaTop metro area: Minneapolis-St. Paul-Bloomington metro area · 59
- MississippiTop metro area: Gulfport-Biloxi metro area · 47
- MissouriTop metro area: Springfield metro area · 60
- MontanaTop metro area: Missoula metro area · 72
- NebraskaTop metro area: Lincoln metro area · 60
- NevadaTop metro area: Las Vegas-Henderson-North Las Vegas metro area · 80
- New HampshireTop metro area: Manchester-Nashua metro area · 62
- New JerseyTop metro area: Atlantic City-Hammonton metro area · 50
- New MexicoTop metro area: Santa Fe metro area · 78
- New YorkTop metro area: New York-Newark-Jersey City metro area · 61
- North CarolinaTop metro area: Wilmington metro area · 75
- North DakotaTop metro area: Fargo metro area · 70
- OhioTop metro area: Columbus metro area · 55
- OklahomaTop metro area: Oklahoma City metro area · 51
- OregonTop metro area: Bend metro area · 81
- PennsylvaniaTop metro area: Gettysburg metro area · 60
- Rhode IslandTop metro area: Providence-Warwick metro area · 47
- South CarolinaTop metro area: Myrtle Beach-Conway-North Myrtle Beach metro area · 85
- South DakotaTop metro area: Rapid City metro area · 77
- TennesseeTop metro area: Chattanooga metro area · 60
- TexasTop metro area: Austin-Round Rock-San Marcos metro area · 74
- UtahTop metro area: St. George metro area · 78
- VermontTop metro area: Burlington-South Burlington metro area · 37
- VirginiaTop metro area: Richmond metro area · 67
- WashingtonTop metro area: Wenatchee-East Wenatchee metro area · 85
- West VirginiaTop metro area: Parkersburg-Vienna metro area · 31
- WisconsinTop metro area: Kenosha metro area · 50
- WyomingNo scored metro area
Questions
Which metro areas have the highest market score for funeral homes?
The top 5 are Wildwood-The Villages, FL (99); Punta Gorda, FL (98); Naples-Marco Island, FL (97); Cape Coral-Fort Myers, FL (97); and North Port-Bradenton-Sarasota, FL (95). The score compares each of 377 scored metro areas with the others for funeral homes.
How many funeral homes are in the U.S.?
The U.S. has 27,164 funeral homes on map listings as of September 2026. 2,698 of them (10%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 15,183 businesses with payroll classed as funeral homes and funeral services in 2023, down 1.7% from 2019.
How much do U.S. households spend on funerals?
About $18.4B a year, or $143 per household. Spread across the 27,164 funeral homes on map listings, it comes to $679K per home. It is estimated from the incomes of the 129,209,336 households in the U.S. and national spending patterns by income.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.
How can I see the market around a specific site?
Run a Groundwork site report on an address anywhere in the U.S. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All business types and every U.S. market · How we measure
Screening a site or an acquisition?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.