Funeral services · County · West Virginia
Funeral homes in Marshall County, WV
Competitor counts, household spending and official business counts for funeral homes in Marshall County, WV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #1,273 of 1,472 scored counties
#21 of 27 scored counties in West Virginia
- Listings
- 7
- 4 chain locations (57%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $2M
- On funerals · $159 a household
- Spending per listing
- $283K
- 58% below the U.S.
- Listings per 10k households
- 5.6
- 2.7 times the U.S.
- Population, 2025
- 29,159
- −4.4% since 2020
See the funeral homes around any address in Marshall County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Marshall County scores 27 (lower middle) on the Groundwork market score for funeral homes, ranking #1,273 of 1,472 scored counties and #21 of 27 scored counties in West Virginia. That puts it in the bottom quarter of counties.
At $159 per household (11% above the U.S. average), households in Marshall County spend about $2M a year on funerals. That is about $283K of household spending for each home on map listings, 58% below the U.S. figure of $679K.
There are 7 funeral homes on map listings in Marshall County as of September 2026. Of those, 4 are chain locations, or 57%, against 10% across the U.S. That comes to 5.6 for every 10,000 households, 2.7 times the U.S. rate of 2.1.
In 2023, official counts showed 4 businesses with payroll in Marshall County classed as funeral homes and funeral services. That is one for every 3,122 households, against one for every 8,510 across the U.S. Population estimates put the population change in Marshall County from 2020 to 2025 at −4.4%, against +3.1% for the U.S.
How Marshall County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.6 | 4.2 | 2.1 |
| Spending per listing | $283K | $368K | $679K |
| Households per official establishment | 3,122 | 3,718 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −1.5% | −1.7% |
| Population growth, 2020–2025 | −4.4% | −1.4% | +3.1% |
| Spending per household on funerals | $159 | $153 | $143 |
| Median household income | $59,169 | $59,608 | $80,734 |
| Groundwork market score | 27 | 18 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 39
- Annual payroll, 2023
- $909K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 74 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 29,159−4.4% since 2020
- Households
- 12,487
- Median age
- 46.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.7
- Land area
- 305 sq. mi.
- People per square mile
- 98
- Median household income
- $59,169+21.9% vs. 2015–2019, before inflation
- Average household income
- $78,395
- Median home value
- $149,800
- Jobs located here
- 10,039
- Daytime population
- 26,807Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for funeral homes, numbered among those based in West Virginia, with Marshall County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 69 | 6 | 1.2 | $1M | +13.7% | #249 of 1,472 |
| 2Monongalia County, WV | 50 | 7 | 1.6 | $637K | +2.0% | #692 of 1,472 |
| 3Wood County, WV | 46 | 9 | 2.5 | $604K | −2.1% | #811 of 1,472 |
| 4Kanawha County, WV | 40 | 27 | 3.5 | $440K | −4.3% | #973 of 1,472 |
| 5Wayne County, WV | 40 | 6 | 3.8 | $410K | −4.0% | #976 of 1,472 |
| 6Jackson County, WV | 40 | 5 | 4.3 | $387K | −1.0% | #978 of 1,472 |
| 7Mercer County, WV | 40 | 11 | 4.5 | $377K | −3.4% | #980 of 1,472 |
| 8Putnam County, WV | 38 | 7 | 3.0 | $476K | −1.0% | #1,028 of 1,472 |
| 9Hancock County, WV | 37 | 7 | 5.5 | $312K | −4.5% | #1,059 of 1,472 |
| 10Raleigh County, WV | 36 | 14 | 4.8 | $332K | −3.5% | #1,079 of 1,472 |
| 21Marshall County, WV | 27 | 7 | 5.6 | $283K | −4.4% | #1,273 of 1,472 |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes27
Questions
How many funeral homes are in Marshall County, WV?
As of September 2026, map listings count 7 funeral homes in Marshall County. 4 of them (57%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Marshall County, WV spend on funerals?
About $2M a year, or $159 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 7 funeral homes on map listings, it comes to $283K per home. It is estimated from the incomes of the 12,487 households in Marshall County and national spending patterns by income.
How does Marshall County, WV compare with the U.S. for funeral homes?
Marshall County has 5.6 funeral homes per 10,000 households, 2.7 times the U.S. rate of 2.1. Spending per home is $283K, 58% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Marshall County would have about 3, against 7 on map listings. There is one business with payroll in the industry for every 3,122 households, against one for every 8,510 across the U.S.
How fast is Marshall County, WV growing?
Population estimates put Marshall County at 29,159 people in 2025, down 4.4% since 2020, against +3.1% for the U.S. It has 12,487 households. The median household income in Marshall County is $59,169 a year, 27% below the U.S. median of $80,734. That rose 21.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 27 for funeral homes (lower middle), #1,273 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.