Groundwork

Funeral services · County · North Carolina

Funeral homes in Gaston County, NC

The funeral homes in Gaston County, NC, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #701 of 1,472 scored counties
#40 of 67 scored counties in North Carolina

Listings
25
2 chain locations (8%)
Official establishments
20
Businesses with payroll, 2023
Household spending a year
$12.3M
On funerals · $131 a household
Spending per listing
$491K
28% below the U.S.
Listings per 10k households
2.7
29% above the U.S.
Population, 2025
246,558
+7.8% since 2020

See the funeral homes around any address in Gaston County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gaston County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 25 funeral homes in Gaston County. 2 of them (8%) are chain locations, against 10% across the U.S. That comes to 2.7 for every 10,000 households, 29% above the U.S. rate of 2.1.

Household spending on funerals in Gaston County comes to about $12.3M a year: $131 per household, 8% below the U.S. average. That is about $491K of household spending for each home on map listings, 28% below the U.S. figure of $679K.

In 2023, official counts showed 20 businesses with payroll in Gaston County classed as funeral homes and funeral services. That is one for every 4,679 households, against one for every 8,510 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $2.5M have gone to businesses classed as funeral homes and funeral services in Gaston County.

Between 2020 and 2025, the population of Gaston County grew 7.8%, faster than the U.S. (+3.1%). For funeral homes, Gaston County has a Groundwork market score of 50 (upper middle): #701 of 1,472 scored counties and #40 of 67 scored counties in North Carolina.

How Gaston County compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Gaston County, NC compared with North Carolina and the U.S.
MeasureGaston CountyNorth CarolinaU.S.
Listings per 10k households2.72.32.1
Spending per listing$491K$582K$679K
Households per official establishment4,6798,2678,510
Official establishment growth, 2019–2023n/a+0.4%−1.7%
Population growth, 2020–2025+7.8%+7.2%+3.1%
Spending per household on funerals$131$135$143
Median household income$67,478$72,388$80,734
Groundwork market score5053

Official counts and lending

Businesses

Official establishments, 2019 to 2023
18 → 20
Employees, 2023
159
Annual payroll, 2023
$6.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
252 chain locations
Listings at the U.S. rate for this spending
18The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$2.5M

SBA-backed loans to businesses classed as funeral homes and funeral services in Gaston County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Gaston County

Population, 2025 estimate
246,558+7.8% since 2020
Households
93,576
Median age
40.0
Homes lived in by their owners
67%
Vehicles per household
1.9
Land area
356 sq. mi.
People per square mile
660
Median household income
$67,478+27.7% vs. 2015–2019, before inflation
Average household income
$91,074
Median home value
$266,000
Jobs located here
82,464
Daytime population
195,265Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Gaston County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Gaston County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Funeral homes across North Carolina

Every North Carolina market ranked →

The highest-scoring counties in North Carolina for funeral homes, numbered among those based in North Carolina, with Gaston County marked.

Top counties in North Carolina

Counties in North Carolina ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Brunswick County, NC94111.6$1.1M+26.5%#14 of 1,472
2Henderson County, NC9071.4$1.3M+5.0%#23 of 1,472
3Chatham County, NC8972.1$861K+11.0%#27 of 1,472
4Lincoln County, NC8261.6$927K+13.2%#50 of 1,472
5Carteret County, NC7872.2$763K+4.1%#93 of 1,472
6Burke County, NC7561.7$1M+1.6%#145 of 1,472
7Iredell County, NC75131.7$803K+12.9%#150 of 1,472
8Buncombe County, NC75232.3$784K+2.9%#151 of 1,472
9Wake County, NC73491.1$1M+11.2%#180 of 1,472
10Davidson County, NC72111.6$930K+6.6%#196 of 1,472
40Gaston County, NC50252.7$491K+7.8%#701 of 1,472

Other business types in Gaston County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Gaston County, NC?

Gaston County has 25 funeral homes on map listings as of September 2026. 2 of them (8%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 20 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in Gaston County, NC spend on funerals?

About $12.3M a year, or $131 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 25 funeral homes on map listings, it comes to $491K per home. It is estimated from the incomes of the 93,576 households in Gaston County and national spending patterns by income.

How does Gaston County, NC compare with the U.S. for funeral homes?

Gaston County has 2.7 funeral homes per 10,000 households, 29% above the U.S. rate of 2.1. Spending per home is $491K, 28% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Gaston County would have about 18, against 25 on map listings. There is one business with payroll in the industry for every 4,679 households, against one for every 8,510 across the U.S.

How fast is Gaston County, NC growing?

Population estimates put Gaston County at 246,558 people in 2025, up 7.8% since 2020, faster than the U.S. (+3.1%). It has 93,576 households. Median household income in Gaston County is $67,478, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gaston County scores 50 for funeral homes (upper middle), #701 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Gaston County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Gaston County

Screening a site or an acquisition in Gaston County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Gaston County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.